Case Study
SATINI COSMETIC
CLINIC
How Business Warriors helped Satini achieve 225% growth in 10 months by aligning the full marketing funnel across clinic revenue, ecommerce sales, and customer acquisition.
About Satini Cosmetic Clinic
About Satini
Satini is a Christchurch-based cosmetic clinic and beauty cosmetics ecommerce brand serving customers across New Zealand. The business combines treatment-led clinic services with a growing online product offering, helping customers address concerns such as fine lines, wrinkles, hyperpigmentation, acne, and acne scarring through both in-clinic treatments and results-driven skincare products.
The Challenge
The Challenge
Satini was already established, but the business needed a more connected growth engine. One of the biggest early issues was limited clarity around tracking and attribution, which made it harder to clearly understand what was working, where growth was coming from, and what to do next. The business needed stronger visibility, better alignment between channels, and a more effective full-funnel strategy across both clinic demand and ecommerce sales.
Limited Data Clarity
The business did not have its marketing performance clearly tracked or properly understood, making decision-making harder and limiting confidence in where to scale.
Disconnected Channel Performance
SEO, paid media, and email needed to work together more effectively so the business could grow as one connected system instead of separate marketing activities.
Need for Higher-Quality Growth
The goal was not just more volume, but better-quality patients and customers who would spend more, return more often, and commit to higher-value treatment pathways.
Clinic + Ecommerce Alignment
Satini needed a strategy that could grow both treatment demand and online product sales at the same time, especially in commercially valuable categories like anti-ageing and hyperpigmentation.
Strategic Solution
Full-Funnel Growth Strategy
Business Warriors built a connected performance marketing system across SEO, Google Ads, Google Shopping, Performance Max, Meta Ads, email marketing, and conversion-focused content. The goal was to make the entire funnel work together, creating measurable growth across clinic revenue, ecommerce sales, visibility, and customer quality.
SEO Growth Engine
Business Warriors expanded Satini's visibility across both treatment-led and product-led search intent through blogs, backlinking, internal linking, on-page optimisation, and commercial copywriting designed to attract qualified traffic across New Zealand.
Google Shopping + Performance Max
Google Ads campaigns were structured to drive scalable, ROAS-led growth, with Google Shopping and Performance Max supporting both ecommerce sales and broader demand capture across high-intent product and treatment categories.
Meta Ads for Clinic Growth
Meta campaigns were used to drive clinic demand and attract better-fit patients, helping Satini generate stronger consultation demand and improve patient quality rather than simply chasing low-value leads.
Email Marketing & Conversion Efficiency
Email marketing supported stronger conversion efficiency across the ecommerce side of the business, helping recover lost purchase intent and improve revenue from existing traffic.
Content + Commercial Messaging
Creative copywriting, category messaging, and content production helped align product demand, treatment intent, and commercial positioning across the business.
Whole-Funnel Alignment
Rather than treating each channel in isolation, Business Warriors aligned search, paid acquisition, retargeting, conversion, and nurture into one performance system that supported both local clinic growth and nationwide ecommerce sales.
Results
Business Impact
Over the first 10 months of working together, Satini achieved strong growth across both the clinic and ecommerce sides of the business, with Business Warriors helping drive measurable performance improvements across revenue, acquisition, conversion, and search visibility.
SEO Performance
SEO Performance
SEO became an important long-term growth driver for both treatment-led demand and ecommerce discovery. Rather than just growing traffic, the strategy increased visibility for commercially relevant searches across clinic services, product categories, and purchase-intent pages.
Over the most recent 6-month comparison period, organic clicks increased by 11.5%, with stronger visibility across both clinic treatment queries and ecommerce product searches. Mobile performance improved significantly, and several high-intent pages saw strong gains, especially around anti-ageing, hyperpigmentation, treatment-led intent, and product discovery.
Paid Media Performance
Google Shopping, Performance Max, and Meta Ads
Paid media played a major role in scaling Satini's business across both ecommerce and clinic growth. Google Shopping and Performance Max delivered strong ROAS-led revenue performance, while Meta Ads helped drive clinic demand and attract higher-quality patients with stronger long-term value.
Business Warriors helped Satini generate a 6.87X blended ROAS across Google Shopping and Performance Max campaigns, giving the brand a strong performance-led paid media engine for ecommerce and demand capture. On the clinic side, Meta Ads helped drive more valuable patient acquisition, supporting stronger consultation demand and improving the quality of patients entering the business.
Email Marketing
Email Marketing and Conversion Gains
Email marketing helped improve the efficiency of the ecommerce side of the business by converting more existing intent into revenue. Over the period, Business Warriors helped reduce cart abandonment by 16%, creating a stronger conversion layer within the overall growth system.
Commercial Growth
Where the Strongest Growth Happened
Two of the strongest commercial growth areas across the business were anti-ageing and hyperpigmentation. These categories performed strongly across both clinic treatments and ecommerce product sales, making them an important focus within the broader full-funnel strategy.
This mattered because it showed that the marketing strategy was not just driving broad awareness — it was generating measurable demand in categories with strong commercial value across both services and products.
Client Testimonial
“I instructed Jarrod and his team to do the marketing for our cosmetic clinic in Christchurch a few months ago. Since then our revenue has already increased by more than 30%. We can’t be more happy than that! It’s also easy to work with the agency. They always respond quickly and are transparent, so that we know what work they have done every month. But the results speak for themselves.”
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