Case Study: OGGI Spa Niagara
How a Leading Canadian Spa Achieved 10X Website Traffic and Consistent, Affordable Lead Generation
Company Profile
OGGI Spa Niagara is a privately owned spa in Niagara Falls, Canada, offering a wide range of premium spa treatments. With a reputation for client relaxation and results, founder Adriana brings 13+ years of top-tier industry knowledge and hands-on expertise. Despite a loyal client base, OGGI Spa’s digital presence and marketing systems needed a serious upgrade to match their in-clinic excellence.
The Challenge
Before partnering with Business Warriors, OGGI Spa Niagara faced several critical challenges:
Minimal Marketing Focus
Previous marketing efforts with other agencies led nowhere and lacked direction.
Low Website Traffic:
Less than 100 hits per month, leaving massive untapped potential.
Inconsistent Lead Generation:
No reliable system for bringing in new enquiries or nurturing existing clients.
Poor Digital Visibility:
Not ranking anywhere near page 1 on Google for key services, and paid advertising was inconsistent and costly.
Wasted Ad Spend:
Thousands spent on agencies, but little to show for it in terms of real business results.
Strategic Solution
Business Warriors implemented a multi-pronged digital marketing and growth strategy, tailored for the spa and wellness industry:
Comprehensive Audit & Opportunity Mapping
Deep analysis of Google Ads, website analytics, booking systems, and past client lists to uncover high-value opportunities and unique positioning angles.
Offer Engineering & Creative Testing
Developed and restructured offers for paid campaigns, with multiple creative angles and messaging to quickly identify what would resonate best with Niagara’s spa clientele.
Integrated Paid & Organic Campaigns
Launched new Google Ads campaigns (direct search and Performance Max), combined with ongoing search engine optimisation (SEO) to drive both immediate and sustainable visibility.
Continuous Optimisation
Monthly testing of headlines, creative, and targeting across all platforms, with regular tweaks to maximise performance and lower cost per enquiry.
Email Marketing & Client Reactivation
Implemented monthly email campaigns to keep past clients engaged, informed, and booking new treatments—boosting repeat business and lifetime value.
Competitor & Keyword Analysis
Ongoing reporting and analysis to ensure OGGI Spa differentiated itself in a crowded local market and captured high-intent search traffic.
Results: Quantitative Impact
Metric
Result
Website Traffic
10X increase
Cost Per Lead
$16.64
Lead Generation
Consistent & scalable
Google Rankings
Significant improvement
Client Reactivation
Substantial uplift
10X Website Traffic: From under 100 to 1,000+ monthly hits, dramatically increasing brand visibility and inbound opportunities.
$16.64 Cost Per Enquiry: Efficient, affordable lead generation, far below industry averages.
Consistent Lead Flow: Reliable, scalable system for generating new and repeat business.
Improved Google Rankings: OGGI Spa now appears for key local search terms, driving sustainable long-term growth.
Stronger Client Relationships: Regular email marketing keeps OGGI top-of-mind, driving rebookings and client loyalty.
Why it Worked
Data-Driven Decisions:
Every move was based on real data—audits, analytics, and competitor analysis—ensuring resources were invested where they’d have the biggest impact.
Multi-Channel Integration:
Combining paid search, SEO, and email marketing created a self-reinforcing ecosystem, driving both immediate results and long-term growth.
Relentless Optimisation:
No “set and forget”—campaigns, creative, and offers were continuously tested and refined to maximise ROI and keep costs down.
Client-Centric Mindset:
OGGI Spa’s unique strengths and founder Adriana’s expertise were showcased in all messaging, differentiating the brand in a crowded market.
Client Testimonial
“Business Warriors helped us unlock the true potential of our spa. Our website traffic and enquiries have never been higher, and we finally have a marketing partner who listens, adapts, and delivers real results month after month. Highly recommended for any spa looking to grow!”
Verified Client
About OGGI Spa Niagara
OGGI Spa Niagara is a leading spa destination in Niagara Falls, Canada, offering a full suite of spa and beauty treatments in a relaxing, client-focused environment. With decades of expertise and a passion for results, OGGI is committed to helping every client look and feel their best.
About Business Warriors
Business Warriors is a results-driven digital marketing agency for the beauty, spa, and clinic industry. We specialise in integrated marketing, sales enablement, and business strategy to help ambitious businesses achieve measurable, sustainable growth.
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