Case Study: Beauty By Dua
How a Boutique Melbourne Skin Clinic 5X’d New Clients, Doubled Client Spend & Built a Loyal Booked-Out Business
Company Profile
Beauty By Dua is a boutique skin and facial studio in Melbourne, renowned for its holistic, organic, and non-invasive approach to skin transformation. With a personalised “skin coach” philosophy, Dua delivers tailored facials, HIFU, SQT bio-microneedling, and advanced skin solutions in a nurturing, judgment-free environment empowering clients to reclaim their natural glow and confidence.
The Challenge
When Dua first launched her studio, she faced several critical barriers:
No Consistent Marketing
Previous efforts with other agencies produced zero traction. There was no digital strategy, just hope, word-of-mouth, and sporadic online discovery.
Unpredictable Bookings
Reliant on referrals and organic foot traffic, her calendar was highly inconsistent some days fully booked, others plagued by cancellations and empty slots.
Underutilised Space
Despite renting a beautiful space, inconsistent bookings and cancellations made it hard to plan, grow, or achieve financial stability.
No Brand Visibility
Beauty By Dua was virtually invisible online, with no reliable way to attract or retain new clients.
Strategic Solution
Business Warriors delivered a fully integrated digital growth engine tailored for Beauty By Dua:
SEO & Content Marketing
Comprehensive on-site SEO and targeted content boosted organic traffic by 39.6%, feeding the top of the marketing funnel and positioning Dua as a go-to skin expert in Perth.
Paid Advertising
High-converting Facebook, Instagram, and Google Ads campaigns delivered a 7X increase in online visibility and a 5X surge in new client acquisition—growing from just 8 clients/month to 103 clients/month (a staggering 1,187.5% increase).
Email Marketing Automation
Strategic email campaigns nurtured leads, reactivated lapsed clients, and built a regular, loyal client base directly driving more frequent bookings and doubling average client spend.
Results: Quantitative Impact
Metric
Result
Organic Traffic
+39.6%
Brand Visibility
7X increase
New Clients per Month
5X increase (8 → 103 per month, +1,187.5%)
Regular Client Base
Major uplift (repeat bookings up)
Average Client Spend
2X (doubled)
Booking Consistency
Now booked out, minimal cancellations
5X New Clients: Total client increase while working together went from from 8 to 103 clients/month, transforming the studio from sporadic bookings to a thriving, in-demand business.
7X Brand Visibility: Paid campaigns dramatically expanded Beauty By Dua’s reach and awareness in the Melbourne market which grew her brand searches and where the company shows up online dramatically.
39.6% Organic Growth: SEO efforts consistently fed the funnel, bringing in high-value, long-term clients.
Double Average Spend: Enhanced client education and targeted campaigns doubled the average spend per client.
Robust Regulars: Email marketing turned one-time visitors into loyal, repeat clients smoothing out cash flow and bookings.
Why it Worked
Integrated, Multi-Channel Strategy:
SEO, paid ads, and email worked in concert feeding, nurturing, and converting leads at every stage of the funnel.
Relentless Data-Driven Optimisation:
Every campaign, creative, and email was tested and refined for maximum ROI and client relevance.
Holistic Brand Positioning:
Campaigns emphasised Dua’s unique, non-invasive, and personalised approach—attracting clients seeking more than just another facial.
Automation & Retention:
Regular email campaigns to the database while also automating email and SMS nurtured clients, reduced cancellations, and kept the calendar full freeing Dua to focus on delivering a world-class experience.
Client Testimonial
“Business Warriors are the best marketing agency I’ve worked with so far, they deliver extraordinary results in a timely manner, along with their great experience in the field through which they can lead businesses to huge success..”
Beauty By Dua
(Google Review)
About Beauty By Dua
Beauty By Dua is Perth’s holistic skin and facial studio, offering organic, non-invasive treatments and personalised skin coaching for real, lasting results.
About Business Warriors
Business Warriors is Australia’s leading beauty and clinic growth partner, specialising in digital marketing, sales enablement, and business strategy for ambitious salons and clinics.
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