AI Usage

Our Commitment to You

At Business Warriors, we use artificial intelligence (AI) across our business — from content creation and campaign management to data analysis, coding, and automated workflows. We believe in being upfront about that.

This policy explains:

• How we use AI in our operations
• How we use AI when delivering services to our clients
• What we do to keep your information safe
• What rights you have
• How we stay compliant with Australian and international law

AI is a tool that supports our team — it does not guarantee specific commercial results. If you have any questions about this policy, contact us at info@businesswarriors.global.

Key Terms

• Personal information — Information about an identified or reasonably identifiable individual, including information AI generates or infers about a person.
• AI tool — Any software that uses artificial intelligence to generate content, analyse data, optimise campaigns, write or review code, automate tasks, or assist with decision-making.
• AI agent — An AI system that can carry out multi-step tasks autonomously or semi-autonomously, such as researching, drafting, reviewing, or executing workflows with human oversight.

1. About This Policy

This policy applies to Business Warriors (Perth, Western Australia) and covers all our use of AI tools, AI agents, and AI-assisted workflows across our entire business. It serves as our public disclosure to clients, prospective clients, and website visitors, and also guides our internal team.

We review this policy at least once a year and whenever there are significant changes to our AI use, the law, or industry standards. Any updates are posted on our website with a new version date.

2. How We Use AI

We use AI as a tool to support and enhance our work, not to replace human judgement. Here is how AI is used across our business:

Content Creation

AI helps our team draft blog posts, social media content, ad copy, email content, and other marketing materials. AI also helps refine tone and voice for brand consistency. A human team member reviews, edits, and approves everything before it is published or delivered to clients.

Search Engine Optimisation (SEO)

AI tools help us research keywords, analyse search trends, audit websites, and suggest optimisations. Our SEO specialists review all recommendations before implementation.

Advertising and Campaign Management

AI assists with ad targeting, bid optimisation, audience building, and performance analysis. Our team sets strategy, budgets, and parameters, while advertising platforms (such as Google Ads and Meta Ads) apply automated optimisations that our staff monitor and adjust.

Data Analysis and Reporting

AI helps us process data, identify patterns, and generate insights. Our analysts review all AI-generated findings and present them to clients with human interpretation and context.

Coding, Development, and Technical Work

We use AI coding assistants and AI agents to help build, review, test, and maintain websites, applications, and technical infrastructure. This includes writing code, debugging, running tests, and automating deployments. All AI-generated code is reviewed by a human developer before it goes live.

Workflow Automation and AI Agents

We operate AI agents that can carry out multi-step tasks — such as research, drafting, reviewing, scheduling, and project management — with human oversight. These agents work within defined boundaries set by our team. They do not make significant business decisions independently.

Customer Service

Where we use AI-powered chatbots or automated response systems, we clearly identify them as AI so you always know when you are interacting with a machine versus a person.

Images and Media

We may use AI to generate or enhance images, graphics, and other media for marketing content. We do not create fake testimonials, fake reviews, or misleading depictions of real people, products, or services.

Administrative Tasks

AI helps us with scheduling, transcription, document drafting, email triage, and other internal tasks. Where calls or meetings are recorded or transcribed using AI, we inform all parties beforehand and obtain consent.

3. AI Used by Our Clients

Some of our clients also use AI tools in their own businesses. Where we collaborate with a client who uses AI, or where a client asks us to integrate or support their AI tools, we apply the same data protection and oversight standards described in this policy. Each party remains responsible for their own AI use and compliance obligations, unless otherwise agreed in a service agreement.

4. Keeping Your Information Safe

Protecting personal information is a priority. Here is what we commit to:

Our policy and staff training require that personal information is not entered into public AI tools.

We use approved enterprise or business-tier AI services with appropriate data protection settings. We avoid entering personal, sensitive, or confidential information into publicly available consumer AI tools that might use that data to train their models.

We minimise what we share.

We only use the data necessary for the specific task. We anonymise or de-identify information wherever possible before using it with AI tools.

We apply contractual and technical controls.

Where possible, we use AI tools that do not retain or train on our input data. We review the terms of service and data policies of every AI tool we use. We cannot guarantee exclusive control over third-party infrastructure, but we apply contractual, technical, and administrative safeguards.

We protect data with strong security.

We use encryption, access controls, and staff training to protect information. Access to client data is restricted to authorised team members.

We are accountable for overseas processing.

When we use AI tools hosted overseas, we take reasonable steps to ensure those providers protect information to standards consistent with Australian privacy law. We disclose likely overseas handling in our Privacy Policy.

We do not sell personal information.

We do not sell personal information or disclose it for another party's independent marketing.

Data retention.

Data processed by AI tools is retained only as long as needed for the service and per vendor deletion settings. We include return and deletion at contract end, subject to legal-retention exceptions.

Data breach response.

If a data breach occurs, we assess it promptly. Where the Notifiable Data Breaches scheme applies and serious harm is likely, we notify affected individuals and the Office of the Australian Information Commissioner (OAIC).

5. Human Oversight

AI is a tool, not a decision-maker. Our commitments:

• A human reviews AI-generated content created for planned publication before it is published, sent, or delivered to clients.
• A human reviews AI-generated code before it is deployed to production.
• A human sets objectives, budgets, and limits for campaigns and AI agent tasks.
• AI does not make significant decisions about individuals without human review.
• Our team is trained to recognise AI limitations, including potential bias, inaccuracy, and “hallucinations” (confident but incorrect outputs).
• If AI produces something that does not meet our standards, a human overrides or rejects it.

6. Third-Party AI Tools

We use AI tools from approved providers following a risk-based review. These include:

• AI language models for content generation, analysis, and research
• AI coding assistants and agents for development and technical work
• AI agent platforms for workflow automation and multi-step task execution
• Analytics platforms with AI-powered features
• Advertising platforms with AI-powered optimisation
• Productivity tools with AI features for administration

For each provider, we assess data handling practices, retention, training use, security, and contractual terms. If a provider's practices change in a way that affects client data, we reassess whether to continue using them.

7. Your Privacy Rights and Our Service Commitments

We believe you should have control and clarity over how AI is used with your information. Some of the following are legal rights under the Privacy Act 1988 (where it applies); others are voluntary commitments we offer to build trust.

8. Compliance With the Law

We comply with all applicable Australian and international laws and standards, including:

Australian Privacy Act 1988

Where the Privacy Act applies to our business, we follow the Australian Privacy Principles (APPs), including transparency, collection, use and disclosure, overseas disclosure, security, access, and correction obligations.

Automated Decision-Making Disclosure (from 10 December 2026)

From 10 December 2026, where a computer program is used to make or substantially support a decision that could significantly affect an individual's rights or interests using their personal information, the privacy policy must disclose the kinds of information and decisions involved. We will comply with this where it applies to us.

Statutory Tort for Serious Invasions of Privacy (from 10 June 2025)

We comply with the statutory tort for serious invasions of privacy, which covers intentional or reckless serious intrusion upon seclusion or misuse of information. Our controls cover private recordings, scraping, profiling, voice/likeness cloning, and publication of private information.

Australian Consumer Law

We do not use AI in a way that is misleading or deceptive. We do not present AI-generated content as human-created where that distinction would matter. We do not create fake testimonials, fake reviews, or false claims. We require documented substantiation for all factual and performance claims.

Spam Act 2003

AI-generated marketing emails and messages comply with the same consent, identification, and unsubscribe requirements as all our communications.

Industry Codes and Standards

We follow the AANA Code of Ethics and the Industry Guidelines on Ethical AI Use in Marketing (December 2025, issued by AANA, Advertising Council Australia, and the Media Federation of Australia). We also reference IAB Australia's AI advertising guidance.

Australian Government AI Guidance

We are informed by the Australian Government's Guidance for AI Adoption and international AI governance standards.

International Compliance

Where we provide services that may reach individuals in the EU, UK, or US, we conduct a project-specific assessment of applicable requirements. This may include the EU GDPR, the EU AI Act (including transparency obligations from August 2026), UK GDPR, and relevant US state laws.

9. What We Do Not Do

• We do not create fake testimonials, reviews, or endorsements using AI
• We do not present AI-generated content as a real person's work where that would mislead
• We do not use AI to make significant decisions about individuals without human review
• We do not put sensitive personal information into public AI tools
• We do not sell personal information
• We do not use AI to deceive, discriminate, or mislead
• We do not clone or synthetically use an identifiable person's likeness or voice without documented authority
• We do not deploy AI-generated code to production without human review
• We do not allow AI agents to operate outside the boundaries set by our team

10. Review and Updates

This policy is reviewed at least annually and whenever:

• We adopt new AI tools or significantly change how we use AI
• Australian or international laws change
• Industry standards or best practices are updated
• We receive feedback that warrants a change

The current version and effective date are shown at the top. Significant changes are communicated to our clients. Material privacy changes may require direct notice, not just a website update.

11. Contact Us

If you have any questions, concerns, or complaints about our use of AI:

• Email: info@businesswarriors.global
• Website: businesswarriors.global

For privacy complaints we cannot resolve (where the Privacy Act applies):
Office of the Australian Information Commissioner (OAIC)
Phone: 1300 363 992 · Website: oaic.gov.au

For spam or telemarketing complaints:
Australian Communications and Media Authority (ACMA)
Website: acma.gov.au