Automotive Marketing | Business Warriors
Automotive
Marketing
Built For The Trade
An automotive marketing agency that drives high-intent buyers to your showroom, workshop or parts counter. We help car dealerships, mechanics, auto repair shops, spare parts retailers and automotive service businesses across Australia generate qualified leads and grow revenue through digital marketing built for the automotive industry.
Google Ads for car searches, local SEO for workshop bookings, Facebook Marketplace campaigns, inventory feed optimisation, service department marketing and review generation. Everything your automotive business needs to stay busy.
Industry
Automotive
Dealers, mechanics, parts
Leads
High-Intent
Ready-to-buy customers
Channels
Multi
SEO, Ads, Social, Content
Rating
4.8 / 49
Verified Google reviews
The Automotive Market
How Automotive
Buyers Search
The automotive industry has been transformed by digital. Today, a car buyer spends hours researching online before ever stepping foot in a dealership. They compare models, read reviews, check dealer reputations and search for the best price. If your dealership or workshop is not showing up in those searches, you are invisible to the majority of potential customers.
For mechanics and auto repair shops, the shift is even more dramatic. Someone whose car needs a service or repair searches 'mechanic near me' or 'car service [suburb]' on their phone and picks from the top three Google Maps results. If you are not in that map pack, you are losing jobs to competitors every single day. The same applies to spare parts retailers, tyre shops, auto electricians and panel beaters.
We build automotive marketing systems that put you in front of buyers at every stage. For dealerships, that means inventory-aware Google Ads, vehicle listing SEO and conversion-optimised landing pages. For workshops, it means local SEO that dominates the map pack, service booking automations and review generation that builds trust. For parts retailers, it means product feed optimisation and e-commerce marketing that drives online sales.
How We Work
- Google Ads targeting model-specific searches and 'car dealer [suburb]' queries
- Local SEO to rank in Google Maps for mechanic and service searches
- Facebook and Instagram campaigns for vehicle promotions and service offers
- Inventory feed integration with Google Shopping and Facebook Marketplace
- Review generation systems that build trust and improve local rankings
- Service booking automations with SMS reminders and follow-up sequences
Trusted By Industry Leaders
Partnerships
& Integrations
Trusted By Real Clients
Trusted By
Automotive Businesses
Rated 4.8 out of 5 from 49 verified Google reviews. A Perth based team trusted by car dealerships, mechanics and automotive service businesses across Australia for digital marketing that drives enquiries, test drives and service bookings.
Google Rating
4.8 / 5
From 49 reviews
Reviews
49
Verified Google reviews
Based In
Perth, WA
Serving all of Australia
Why Us
Why Choose
Business Warriors
We are a Perth based agency that understands the automotive industry. We know the difference between marketing a dealership versus a workshop, the importance of inventory turnover, the seasonality of car sales and the lifetime value of a service customer. We build campaigns that drive real business outcomes, not just clicks.
Industry
Automotive
Dealers and workshops
Leads
Qualified
Test drives, bookings, sales
Rating
4.8 / 49
Verified Google reviews
ROI
Per Vehicle
Cost per sale tracking
Automotive Marketing
Full-Service
Capabilities
Google Ads For Car Dealers
Search and Shopping ads targeting model-specific queries, 'car dealer [suburb]' and comparison searches. Inventory feed integration so your live stock appears in Google Shopping results automatically.
Local SEO For Workshops
Rank in the Google Maps pack for 'mechanic near me', 'car service [suburb]', 'auto repair' and specialty service terms. Google Business Profile optimisation, local citations and review generation.
Service Department Marketing
Drive more bookings to your service department. Logbook servicing campaigns, tyre promotions, brake and suspension offers, and seasonal service reminders that keep your bays full year-round.
Social Media For Automotive
Facebook and Instagram campaigns for vehicle promotions, new model launches, service offers and dealership events. Video content showcasing vehicles, walkaround tours and customer testimonials.
Vehicle Inventory Marketing
Automated ad campaigns that pull from your vehicle inventory feed. Every vehicle listed creates its own ad, targeting buyers searching for that specific make, model and price range. Dynamic retargeting for website visitors.
Review Generation
Automated review request systems that send SMS and email requests after vehicle purchase or service completion. Build your Google review count, improve local rankings and create social proof that converts.
CRM And Lead Tracking
GoHighLevel CRM setup with lead tracking from first enquiry to sale. Automated follow-up sequences for test drive bookings, finance applications and service reminders. Never lose a lead to a competitor.
Automotive Website Design
Fast, mobile-first websites for dealerships and workshops. Vehicle listing pages, online service booking, finance calculators and trade-in valuation forms. Built to rank and convert.
Parts And Accessories E-Commerce
Online store setup and marketing for spare parts retailers and auto accessories businesses. Google Shopping ads, product feed optimisation and e-commerce SEO that drives online sales.
Performance Reporting
Monthly reports showing enquiries, test drives, service bookings, cost per lead and marketing ROI. Full transparency on what is working and where your budget is going.
Ready to drive more buyers to your automotive business?
Our Clients
Who We Serve
Car Dealerships
New and used car dealerships. Inventory-aware Google Ads, vehicle listing SEO, test drive booking funnels and finance lead generation that moves stock faster.
Mechanics and Workshops
Auto repair shops, service centres and mobile mechanics. Local SEO for the map pack, service booking automations and review generation that keeps your bays full.
Parts and Accessories
Spare parts retailers, auto accessory shops and online stores. Google Shopping ads, e-commerce SEO and product feed management that drives online sales.
Auto Body and Paint
Panel beaters, spray painters and auto body shops. Insurance claim lead generation, local SEO and reputation management that builds trust with vehicle owners.
Auto Electricians
Auto electrical businesses specialising in diagnostics, repairs and installations. Local search visibility, service area pages and booking automation.
Tyre and Wheel Shops
Tyre retailers and wheel alignment specialists. Price-led Google Ads, local SEO and seasonal promotions that drive foot traffic and online bookings.
Our Promise
Our Commitment
Automotive Audit
We analyse your current marketing, inventory visibility, online reputation and competitive positioning in the automotive market. For dealers, we review your stock turn rate and lead sources. For workshops, we audit your Google Maps ranking and review count.
Strategy Design
A custom automotive marketing plan targeting model-specific searches, location-based queries and service keywords. We map out the buyer journey from first search to enquiry to sale, and build campaigns for every stage.
Campaign Launch
Multi-channel campaigns across Google Ads, local SEO, Facebook and Instagram targeting automotive buyers. Inventory feeds connected, landing pages built, conversion tracking installed and CRM integration live.
Lead Management
Lead tracking, CRM setup and automated follow-up to maximise test drives, service bookings and sales. SMS reminders for appointments, post-sale review requests and service interval reminders that bring customers back.
Performance Reports
Monthly reporting showing enquiries, test drives, service bookings, cost per lead and marketing ROI. We review what is working, adjust underperforming campaigns and scale the winners. Full transparency, no smoke and mirrors.
The Opportunity
The Automotive Market
Is Moving Online
Over 80 percent of car buyers now start their journey online, and the number is climbing. For workshops and service businesses, the shift is even more stark: someone needs a mechanic, they search Google, they pick from the top three map results, and they book. If you are not visible in those searches, you do not exist. The automotive businesses investing in digital marketing now are building a compounding advantage that will dominate their local market for years. Every month you delay, a competitor is capturing the customers that should be yours.
“These guys know their stuff, they listen and implement fast and when things are not giving me results, they take the initiative to tweak things until we get results.”
SkinFit New Farm
Your Team
Built By Local Experts
Jarrod Harman
Founder and Strategist
The driving force behind Business Warriors. Jarrod brings deep expertise in digital marketing strategy, sales systems and business growth. Known for being full of knowledge and delivering strategies that produce real, measurable results. From sales scripts that generate $150K+ to systems that triple client income, Jarrod's approach is all about outcomes. He leads every automotive marketing project personally, making sure the campaigns, landing pages and lead funnels align with your sales targets.
Serena
Operations and Growth
The operational backbone of Business Warriors. Serena ensures every client engagement runs smoothly, every campaign is optimised and every automotive marketing system delivers. Clients consistently praise the hands-on support and attention to detail that Serena brings to every project. From the first strategy session through to campaign launch and monthly reporting, she keeps your automotive marketing on track, on time and on budget.
We Eat Our Own Dog Food
We Run Our Agency
On The Same AI Agents
This is not theory. Business Warriors runs on an AI agent infrastructure built around Hermes Agent by Nous Research. We use voice agents, skills agents, role-based agents and a central brain that orchestrates them all. The results are real and measured in our own business.
+47%
Increase in output after building AI agent infrastructure
2x
Doubled capacity across web development and organic marketing
1/wk
Admin and finance down to one simple weekly check, fully automated
Our central brain (Hermes Agent) orchestrates content agents that research and draft scripts, video agents that generate HeyGen videos end to end, SEO agents that build and audit pages, CRM agents that manage our pipeline and run Monday hygiene audits, coding agents (Claude Code) that develop our website alongside our human team, and admin agents that handle financial follow-up and expense tracking. Jarrod reviews at defined checkpoints. The agents do the rest.
Read the full case studyYour Data Stays Yours
How We Handle
Your Business Data
Your Systems, Your Rules
Our AI agents connect to your existing CRM, phone system and tools via secure APIs. We never replace your infrastructure. We enhance it.
Real-Time Processing
Agents process enquiries and data in real-time. Call transcripts, lead details and customer interactions flow through your systems, not ours.
No Data Hoarding
We do not store your customer data outside your CRM. Agent conversations, lead qualifications and bookings stay in your GoHighLevel, your phone system, your tools.
We comply with Australian Privacy Act requirements. Human-in-the-loop checkpoints ensure sensitive decisions are reviewed before action.
Common Questions
FAQs
How much does automotive marketing cost?
Automotive marketing management starts at $1,500 per month for a single location workshop or small dealership. This includes Google Ads management, local SEO, social media management and CRM setup. Ad spend is additional, with a recommended minimum of $1,000 per month. Larger dealerships with extensive inventory typically invest $3,000 to $5,000 per month in management fees. Every quote is fixed upfront with no hidden costs.
How long does it take to see results from automotive marketing?
Google Ads typically drive enquiries within the first week of launch. Local SEO improvements start showing in 4 to 8 weeks, with map pack rankings building over 3 to 6 months. Review generation campaigns produce results immediately. By month three, most automotive businesses see a clear increase in enquiries, test drives or service bookings.
Can you help my workshop rank in the Google Maps pack?
Yes. Local SEO for the Google Maps pack is one of our core services for automotive businesses. We optimise your Google Business Profile, build local citations, generate reviews from your customers, create location-specific content and improve your website's local signals. Most workshops see map pack improvements within 3 to 6 months.
Do you work with car dealerships on inventory marketing?
Yes. We set up Google Shopping campaigns that automatically pull from your vehicle inventory feed. Every vehicle you list creates its own ad targeting buyers searching for that make, model and price range. We also run dynamic retargeting so people who viewed a vehicle on your website see ads for that vehicle on Google and Facebook.
Can you help with service department bookings?
Absolutely. For dealerships, we run dedicated service department marketing campaigns including logbook servicing offers, tyre promotions, seasonal service reminders and online booking automation. For independent workshops, we focus on local SEO, Google Ads for service searches and review generation to keep your bays full.
What makes Business Warriors different from other automotive marketing agencies?
We are a Perth based team that understands the automotive industry. We know the difference between marketing a dealership versus a workshop, the importance of inventory turnover, the seasonality of car sales and the lifetime value of a service customer. We build campaigns that drive real business outcomes, not just clicks. And we provide monthly reporting with full transparency.
Do you build websites for automotive businesses?
Yes. We build fast, mobile-first websites for car dealerships, workshops and parts retailers. Features include vehicle listing pages, online service booking, finance calculators, trade-in forms and e-commerce functionality. Prices start at $2,500 for a workshop website and $4,000 for a dealership website with inventory integration.
Do you offer automotive marketing packages for multi-location businesses?
Yes. We work with multi-location automotive businesses including dealership groups, workshop chains and franchise operations. We build location-specific campaigns, manage Google Business Profiles for each location, and provide consolidated reporting across all sites. Multi-location packages are priced based on the number of locations and campaign scope.
Ready To Accelerate Your Automotive Business?
Claim your free automotive marketing plan valued at $1,500. No obligation. No pressure. Just a clear roadmap to drive more enquiries and sales.