Case Study: SkinFit New Farm
How Brisbane’s Leading Holistic Skin Clinic Achieved 22X ROAS and Record-Breaking Growth
Company Profile
SkinFit New Farm is Brisbane’s first holistic skin clinic, renowned for blending advanced clinical treatments with organic, science-backed skincare. Their service menu spans HIFU face lifting, SQT bio-microneedling, microdermabrasion, buccal massage, and more—delivering tailored results for clients seeking radiant, healthy skin.
The Challenge
Despite a stellar reputation and loyal clientele, SkinFit New Farm faced:
Ad Fatigue & Creative Stagnation
Over-reliance on a single ad setup, with no creative testing or variation.
Intense Local Competition
Competing with “cheap clinics” and discount-driven offers in a crowded Brisbane market.
Inconsistent Lead Flow
No systematic approach to filling the calendar or nurturing high-value leads.
Low Premium Service Uptake
Over-reliance on a single ad setup, with no creative testing or variation.
Wasted Capacity
Competing with “cheap clinics” and discount-driven offers in a crowded Brisbane market.
Strategic Solution
Business Warriors delivered a holistic, data-driven digital growth system
Full-Funnel Audit & Opportunity Mapping
Analysed Facebook Ads, website analytics, booking data, and market positioning to identify growth levers and unique value angles.
Offer Engineering
Developed both high-volume, low-ticket offers (to fill the calendar) and high-impact, high-ticket campaigns (Neo Lifting Buccal Massage, SQT Bio-Microneedling, HIFU) to elevate average order value.
Multi-Angle Paid Campaigns
Launched and tested multiple creative angles targeting distinct client pain points, with ongoing A/B testing on Facebook and Instagram.
Continuous Optimisation
Monthly refinement of headlines, creatives, and targeting to keep results trending upward and mitigate ad fatigue.
Team Training & Sales Enablement
Provided ongoing training for SkinFit’s team to maximise rebooking, upsell premium services, and nurture leads into loyal, high-value clients.
Results: Quantitative Impact
Metric
Result
Return on Ad Spend (ROAS)
22X
Cost Per Lead
↓ 60%
Monthly Enquiries
300+
Lead Quality
Dramatic improvement
Calendar Utilisation
Substantial increase
Premium Service Uptake
Significant growth
22X ROAS: Campaigns delivered a 22-fold return on ad spend, far surpassing industry benchmarks.
Cost Per Lead Down 60%: Smart targeting and creative optimisation dramatically reduced acquisition costs.
300+ Monthly Enquiries: Consistent, high-quality lead flow enabled a packed calendar and higher conversion rates.
Premium Service Sales: High-ticket services saw major growth, boosting average order value and profitability.
Empowered Team: Training and enablement lifted the entire client experience and sales process.
Why Our Strategy Worked
A comprehensive approach combining data-driven marketing, practitioner enablement, and community building that delivered measurable results for SQT
Data-Driven Offer Design:
Campaigns were built on real client data, competitor intelligence, and market trends—ensuring relevance and resonance.
Relentless Testing & Optimisation:
No set-and-forget. Every month, new angles, creatives, and offers were tested and refined for maximum ROI.
Holistic Growth Enablement:
Business Warriors didn’t just drive leads—they empowered the SkinFit team to convert, upsell, and retain clients, multiplying every marketing dollar’s impact.
Brand Differentiation:
By highlighting SkinFit’s holistic philosophy and unique service mix, campaigns cut through the noise and positioned the clinic as Brisbane’s results-driven skin destination.
Client Testimonial
“I cannot speak of Jarrod and his team highly enough! I was very nervous at first because I had been let down by 2 marketing agencies in the past. But I decided to trust my instincts with Business Warriors, and I have not looked back!!! My business has grown in revenue ever since. These guys know their stuff, they listen and implement fast and when things are not giving me results, they take the initiative to tweak things until we get results. This is 1 part of my business I feel like I don't need to worry about, and they feel like part of my team and always cheer me on too! We are now working together for nearly 2 years and they are helping me kick my sales goals each month. Do yourself a favour and sign up with Business Warriors, your business will thank you in the numbers!”
SkinFit New Farm
(Google Review)
About SkinFit New Farm
Founded in 2015, SkinFit New Farm is Brisbane’s trusted destination for holistic, science-backed skin transformation. Their expert therapists deliver tailored treatment plans using the latest in skincare science and holistic methodologies, ensuring every client achieves radiant, healthy skin from the inside out.
About Business Warriors
Business Warriors is Australia’s leading beauty and clinic growth partner, specialising in digital marketing, sales enablement, and business strategy for ambitious salons and clinics.
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