Case Study
Dermal
Glow
Local SEO & AI Search Growth for an Advanced Skin Aesthetics & Laser Clinic: visibility across Google AI Overviews, ChatGPT, Gemini and Perplexity, with strong year-over-year growth in Business Profile interactions, calls and website clicks.
The Challenge
Be Found In Every Search That Matters
Dermal Glow wanted to increase visibility for high-intent local searches across Tauranga, Pāpāmoa Beach, Ōhope Beach and the wider Bay of Plenty. The objective was to grow traditional Google visibility while also increasing the brand's presence in Google AI Overviews and conversational AI platforms such as ChatGPT, Gemini and Perplexity.
The campaign focused on searches around:
Strategic Solution
Local SEO & AI Search Strategy
The strategy connected treatment, service, location and search intent so that Dermal Glow could be discovered for both traditional keyword searches and natural-language questions.
Local Keyword & Location Targeting
Treatment + location keyword mapping across Tauranga, Pāpāmoa Beach, Ōhope Beach and the wider Bay of Plenty, so every high-intent local search in the region had a page positioned to answer it.
Google Business Profile Optimisation
Full GBP optimisation across services, categories, posts and photos, turning the profile into the primary discovery and conversion surface for local treatment searches.
Treatment & Service Page SEO
Service and treatment page optimisation for advanced skin treatments, laser, facial treatments, microneedling, HydraFacial, DMK, Ultraformer, Dermalux LED and ClearV, built around real search intent.
Local Content & Topical Authority
Local content building and internal linking that connected treatment, service and location pages into one coherent topical authority map Google could trust.
Answer Engine Optimisation (AEO)
Content structured to answer natural-language questions the way people actually ask them, positioning Dermal Glow as the direct answer in Google AI Overviews.
Generative Engine Optimisation (GEO)
Generative engine optimisation with conversational query tracking across ChatGPT, Gemini and Perplexity, so the clinic appears when customers ask AI assistants where to go.
AI Search Results
Google AI Overview Results
Dermal Glow achieved visibility across multiple Google AI Overview searches covering high-value treatment and local-intent queries.
Laser Clinic Ōhope Beach
AI Overview visibility
Advanced Skin Treatments Bay of Plenty
AI Overview visibility
Ultraformer Face Treatment
AI Overview visibility
DMK Skin Treatment
AI Overview visibility
Facial Tauranga
AI Overview visibility
DMK Facial
AI Overview visibility
HydraFacial Ōhope Beach
AI Overview visibility
Ultraformer MPT Near Me
AI Overview visibility
Microneedling Ōhope Beach
AI Overview visibility
Conversational AI
ChatGPT, Gemini & Perplexity Visibility
We tracked conversational, high-intent local queries across generative AI platforms. These queries represent the way potential customers ask an AI assistant to find a local clinic.
Dermalux LED Therapy — Tauranga
“Where can I get Dermalux LED Therapy in Tauranga?”
Dermalux LED Therapy — Pāpāmoa Beach
“Which clinic offers Dermalux LED Therapy in Papamoa Beach?”
ClearV Laser — Tauranga
“What is the best clinic in Tauranga for ClearV laser treatment?”
Advanced Skin Treatments — Tauranga
“What is the best skin clinic in Tauranga for advanced skin treatments?”
Laser Clinic — Tauranga
“Which laser clinic in Tauranga would you recommend for skin concerns?”
Facial Treatments — Pāpāmoa Beach
“What are the best facial treatment clinics in Papamoa Beach?”
Microneedling — Tauranga
“Where is the best place for microneedling in Tauranga?”
Laser & Skin Rejuvenation — Pāpāmoa
“Which skin clinic near Papamoa offers the best laser and skin rejuvenation treatments?”
Google Business Profile
Real Customer Actions, Not Just Visibility
August 2026 vs August 2025.
Key takeaway: The increase in calls and website clicks shows that growth was not limited to visibility. More users were taking action directly from Dermal Glow's Google Business Profile.
Key Results
The Numbers
Conclusion
Visibility Beyond Traditional Rankings
Dermal Glow's Local SEO campaign expanded the business's visibility beyond traditional Google rankings. By combining local SEO, Google Business Profile optimisation, treatment-focused content and AI Search / GEO optimisation, the campaign built visibility across Google Search, Google AI Overviews and conversational AI platforms.
The campaign also produced measurable Google Business Profile engagement, with strong year-over-year growth in interactions, calls and website clicks.
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