Case Study: Oi Cosmetic Studio

How a Leading Gold Coast Clinic 3.2X’d New Clients, 5X’d Enquiries & Filled Their Calendar Weeks in Advance

Company Profile

Oi Cosmetic Studio is one of the Gold Coast’s largest and most respected privately owned cosmetic brands, offering a wide range of advanced skin treatments that deliver real results. Despite a stellar reputation and a loyal client base, Oi Cosmetic Studio’s digital footprint was holding them back from even greater success.

The Challenge

Over-reliance on a Single Ad Platform:

Total dependence on one advertising channel meant a single change could halt all new client acquisition.

Ultra-Competitive Market:

The Gold Coast is saturated with clinics offering similar services, making differentiation and visibility a constant challenge.

Poor ROI from Previous Marketing:

Marketing was not generating enough high-quality enquiries to support the bookings needed for growth.

Empty Calendar Slots:

Not enough clients to fill the team’s capacity, with frequent cancellations compounding the issue.

Unsystematised Marketing:

No consistent or scalable lead generation, and low lead quality from previous efforts.

Strategic Solution

Business Warriors & Growasalon.com delivered a full-spectrum, data-driven digital marketing campaign:

Comprehensive Audits:

Deep-dive into Facebook Ads, Google Ads, website analytics, past client lists, and competitor benchmarking to uncover growth gaps and opportunities.

Offer Engineering:

Crafted a low-ticket, high-impact offer for Facebook & Instagram ads to fill the calendar fast, plus three higher-ticket offers for cosmetic injectables and radio frequency treatments.

Multi-Angle Creative Testing:

Developed and ran multiple ad angles targeting different client pain points, with creative and messaging tested across all platforms.

Landing Page Optimisation:

Built and interconnected landing pages for each offer as part of the “marketing vortex” strategy to maximise conversions.

Google Ads Launch:

Launched proven offers on Google Ads, driving 54 calls and 156 leads in December alone, with a 22% conversion rate from lead to booking.

Continuous Optimisation:

Monthly creative refreshes, headline testing, and platform tweaks to keep results trending upward.

Email & SMS Marketing:

Used to convert enquiries into bookings, upsell existing clients, and re-engage lapsed contacts.

Results: Quantitative Impact

Metric

Result

New Clients per Month

3.2X increase

Organic Traffic

+26.86%

Enquiries per Month

5X increase (now 500+ per month)

Calendar Bookings

Booked 5 weeks in advance for services

Monthly New Clients Booked

110+ new clients/month consistently

Google Ads (Dec)

54 calls, 156 leads, 22% conversion rate

Why it Worked

Multi-Channel Resilience:

No single point of failure—Facebook, Instagram, Google Ads, SEO, and email/SMS all working together.

Relentless Offer & Creative Testing:

Constantly tested new angles, headlines, and creatives to keep lead flow high and cost per acquisition low.

Data-Led Optimisation:

Every decision guided by analytics, booking data, and real-time campaign performance.

Full-Funnel Approach:

From first click to rebooking, every stage of the client journey was systematised and optimised for maximum lifetime value.

Client Testimonial

"The results have been amazing. We’re booked out weeks in advance, our enquiries have exploded, and we’re getting higher-value clients through the door. Business Warriors' team is always proactive, transparent, and focused on what matters—real growth."

Verified Client

About Oi Cosmetic Studio

Oi Cosmetic Studio is a Gold Coast leader in advanced skin and cosmetic treatments, known for delivering real results with a client-first approach. Their services span injectables, radio frequency, and bespoke skin solutions, all delivered by a passionate, expert team.

Explore SkinFit New Farm’s treatments

About Business Warriors

Business Warriors is Australia’s leading digital marketing agency for the beauty and clinic sector, blending advanced sales strategies and cutting-edge marketing to help clinics like Oi Cosmetic Studio achieve and sustain rapid growth.