Case Study: Oi Cosmetic Studio
How a Leading Gold Coast Clinic 3.2X’d New Clients, 5X’d Enquiries & Filled Their Calendar Weeks in Advance
Company Profile
Oi Cosmetic Studio is one of the Gold Coast’s largest and most respected privately owned cosmetic brands, offering a wide range of advanced skin treatments that deliver real results. Despite a stellar reputation and a loyal client base, Oi Cosmetic Studio’s digital footprint was holding them back from even greater success.
The Challenge
Over-reliance on a Single Ad Platform:
Total dependence on one advertising channel meant a single change could halt all new client acquisition.
Ultra-Competitive Market:
The Gold Coast is saturated with clinics offering similar services, making differentiation and visibility a constant challenge.
Poor ROI from Previous Marketing:
Marketing was not generating enough high-quality enquiries to support the bookings needed for growth.
Empty Calendar Slots:
Not enough clients to fill the team’s capacity, with frequent cancellations compounding the issue.
Unsystematised Marketing:
No consistent or scalable lead generation, and low lead quality from previous efforts.
Strategic Solution
Business Warriors & Growasalon.com delivered a full-spectrum, data-driven digital marketing campaign:
Comprehensive Audits:
Deep-dive into Facebook Ads, Google Ads, website analytics, past client lists, and competitor benchmarking to uncover growth gaps and opportunities.
Offer Engineering:
Crafted a low-ticket, high-impact offer for Facebook & Instagram ads to fill the calendar fast, plus three higher-ticket offers for cosmetic injectables and radio frequency treatments.
Multi-Angle Creative Testing:
Developed and ran multiple ad angles targeting different client pain points, with creative and messaging tested across all platforms.
Landing Page Optimisation:
Built and interconnected landing pages for each offer as part of the “marketing vortex” strategy to maximise conversions.
Google Ads Launch:
Launched proven offers on Google Ads, driving 54 calls and 156 leads in December alone, with a 22% conversion rate from lead to booking.
Continuous Optimisation:
Monthly creative refreshes, headline testing, and platform tweaks to keep results trending upward.
Email & SMS Marketing:
Used to convert enquiries into bookings, upsell existing clients, and re-engage lapsed contacts.
Results: Quantitative Impact
Metric
Result
New Clients per Month
3.2X increase
Organic Traffic
+26.86%
Enquiries per Month
5X increase (now 500+ per month)
Calendar Bookings
Booked 5 weeks in advance for services
Monthly New Clients Booked
110+ new clients/month consistently
Google Ads (Dec)
54 calls, 156 leads, 22% conversion rate
Why it Worked
Multi-Channel Resilience:
No single point of failure—Facebook, Instagram, Google Ads, SEO, and email/SMS all working together.
Relentless Offer & Creative Testing:
Constantly tested new angles, headlines, and creatives to keep lead flow high and cost per acquisition low.
Data-Led Optimisation:
Every decision guided by analytics, booking data, and real-time campaign performance.
Full-Funnel Approach:
From first click to rebooking, every stage of the client journey was systematised and optimised for maximum lifetime value.
Client Testimonial
"The results have been amazing. We’re booked out weeks in advance, our enquiries have exploded, and we’re getting higher-value clients through the door. Business Warriors' team is always proactive, transparent, and focused on what matters—real growth."
Verified Client
About Oi Cosmetic Studio
Oi Cosmetic Studio is a Gold Coast leader in advanced skin and cosmetic treatments, known for delivering real results with a client-first approach. Their services span injectables, radio frequency, and bespoke skin solutions, all delivered by a passionate, expert team.
About Business Warriors
Business Warriors is Australia’s leading digital marketing agency for the beauty and clinic sector, blending advanced sales strategies and cutting-edge marketing to help clinics like Oi Cosmetic Studio achieve and sustain rapid growth.
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Jarrod Harman
Jarrod founded Business Warriors in 2018 with the aim to help turn Business worriers into Business Warriors using advanced sales strategies and cutting-edge marketing called the battle plan marketing and battle plan sales method. Jarrod's known industry wide for having generated over 253 million dollars in sales personally for his clients, large and small. Having sold multiple 7 figures in courses for himself, be sure to witness his passion for helping others in this challenge. Grow a salon's came about by accident after seeing a huge gap in the market available for salons around sales, marketing and growth strategies and now share simple but effective ways to grow a salon with more predictability
Serena Carli
Serena Carli has been involved in and had her own Business in Online Marketing, Social Media, and SEO for nearly 10 years, along with companies overseas in outsourcing and mobile services.
She has travelled extensively around the world and dealt with clients globally. She single handedly created a million dollar a year company with not much experience at that time, and since organised and run Business detox retreats global. She has spoken on stages in South Africa and America in front of an audience of over 2000 people with no speaking experience; just sheer guts, determination and will - sharing her knowledge around marketing a successful company online and outsourcing anything that doesn't serve you. Serena Founded Grow a salon with Jarrod and is our operations manager with a real passion for helping salons be more efficent with their daily activity
Andy
I'm Andy, the Salon Success Mentor.
As a fellow beauty business owner, I know firsthand the challenges and rewards of running a salon. Our journey started with a modest spray tanning salon, which, eventually together with my amazing partner, has grown into a thriving multi-million dollar beauty empire called 'The Skin Coaches'. We've had our fair share of setbacks, but our determination and passion for helping others feel beautiful has always carried us through. I haven't always been in the beauty industry. My earlier years were filled with struggles: substance abuse, reckless behaviour, and a negative mindset that held me back. Raised in a cramped caravan with my loving mother, I didn't have much in terms of material comforts. However, these tough experiences taught me the value of gratitude and the power of resilience. It wasn't until I made a conscious decision to turn my life around and build great teams and connections with people that I found my true calling: helping salon owners like you achieve their dreams. With my partner, our wonderful children, and our successful salons, I've built a life I'm proud of – and I want to help you do the same. My approach to mentoring focuses on the whole picture: mindset, team dynamics, client relations, and business strategy. By equipping you with the tools to motivate your staff, create a positive work environment, and better serve your clients, financial success will naturally follow. My passion lies in helping salon owners discover their "True Power to Choose" and break free from limiting beliefs. Countless salon owners have seen incredible results after just a few sessions with us, experiencing record-breaking revenue and a newfound sense of clarity and direction. In my previous life I've even managed a company with a $30 million annual turnover, so I know what it takes to succeed in the beauty industry. Apart from my work with salons, I also devote my time to mentoring disadvantaged youth, sharing valuable life lessons and helping them build a successful future. Are you ready to transform your beauty business and unlock its full potential? Book a free introductory call with me, Andy, and discover if my coaching approach is the right fit for you. You have nothing to lose and everything to gain. Let's embark on this journey to success together!
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