DIGITAL MARKETING AGENCY

WE WORK WITH YOU FOR 52 WEEKS 1 ON 1

AND GUARANTEE YOU AN ROI AND BUSINESS GROWTH OR YOU DONT PAY

FOR BUSINESS OWNERS WANTING TO ADD 6 TO 7 FIGURES TO THEIR INCOME IN 2024

what digital marketing services can we provide

PPC ADVERTISING

PPC advertising works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. Advertisers can create ads that will be displayed to users who search for those keywords or phrases. When a user clicks on an ad, the advertiser pays a fee to the platform where the ad was displayed.

CONTENT MARKETING

If you want to become the go to
business in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEARCH ENGINE OPTIMISATION

Too many business don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

SOCIAL MEDIA ADVERTISING

Social media is a pivotal part of growing your business know what to post, when to post and how to post it so it effectively builds the brand in a machine that gets people to click through to your website or into your booking system to book a service with you or buy products

WEB DEVELOPMENT

Building a website is ok but building a website that converts traffic into bookings and sales for your business is a completely different thing we help create website that convert traffic to bookings for your business

FUNNEL DEVELOPMENT

If you have a specific offer your
business uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

CONVERSION RATE OPTIMISATION

Your business conversion rates extend a lot further than you or your team answering the phone, it also stems too your consultations, your product sales, your website visitors to booking or sale rate optimising these areas by as little as 5% can make a large difference as to where your business growth will be in as little as 12 months

EMAIL & TEXT MARKETING

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

BUSINESS COACHING

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

WHO IS BUSINESS WARRIORS

jarrodharman

Business Warriors has evolved over the years to the digital marketing agency in Perth that helps businesses to scale through predictable and scalable sales and marketing acquisition systems while making sure to remain profitable with the appropriate systems and processes.


Our specialty is helping your business to increase the amount of visibility you get daily through specific content marketing and SEO Strategy using the algorithm to your businesses advantage.


We then like to increase your businesses conversation rates through sales training, website optimisation and conversion rate testing systems.


Once these things are done, we add fuel to the fire with bulletproof hyper targeted PPC advertising and social media marketing retargeting to accelerate your results over the long term.


We like to set big targets and provide guarantees to our clients otherwise we don't get paid for what we do. We also serve various industry markets, including automotive marketing, childcare center marketing, adult SEO, medical marketing, and medical SEO.


www.growasalon.com is a product company owner by http://www.businesswarriors.global our registered company is Business Warriors Pty Ltd

jarrodharman

wHAT CAN BE DONE tO hELP YOU

  • Warriors Hook A Killer Offer To Hook In Your Ideal Client

  • Pick your battlefields (FB®, IG®, LinkedIn, Google Ads, Bing Ads, TikTok, and SEO)

  • Warriors Strike (making the right offer in front of your ideal dream clients
    that will pay you the most)

  • Doubling the number of enquiries your business gets in a 12-month period

  • The Warriors conversion formula (setting appointments & getting them to
    show up)

  • The Warriors Pitch (the most tested selling system ever, for real) so you
    and your team close a higher ratio of leads coming through your campaigns

  • How to create world class products and high-priced products and services and
    experiences for your clients so that you can charge a premium and stand out
    from everyone else

  • How to keep feeding your business from this skill for years to come
    (retention of clients)

  • How to leverage yourself and build world class high performing sales teams

  • Plus so much more

BLOG

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Tips for Optimising Your PPC Campaigns With Agency Expertise

October 06, 20236 min read

Pay-per-click (PPC) advertising can provide an efficient way to reach your target audience and drive leads and sales. However, running successful PPC campaigns requires significant time, optimisation, and expertise. Working with a PPC agency can take your campaigns to the next level through ongoing optimisation, expanded capabilities, and analytics insights.

ppc marketing staff

If you are looking for ways to improve your PPC results, partnering with an experienced PPC agency may be the right strategic move. Here are tips on how a PPC agency can optimise your campaigns for better performance:

Conduct Robust Keyword Research

Thorough keyword research lays the foundation for successful PPC campaigns. The right keywords and ad copy can drive your ads’ relevancy score and decrease cost per click (CPC). An agency will research not just high-volume keywords but also longer, more specific phrases with higher conversion potential.

For example, a legal services advertiser bidding on the single keyword “lawyer” will fight for relevancy against countless competitors. However, bidding on a phrase like “criminal defense lawyer in Arizona” will reach users closer to converting.

An agency will use keyword research tools to find these optimized keywords and build out expansive yet targeted campaigns. They will also refine keywords over time based on performance data, ensuring that your email marketing efforts are strategically aligned to build your business effectively.

Implement Effective Match Types

The match type you use for keywords impacts which searches can trigger your ads. While broad match casts a wide net, it risks poor relevancy. Exact and phrase matches hone in on more specific intents but miss close variations.

A PPC agency will use a strategic mix of match types to maximise visibility and relevancy. Broad and modified broad match keywords enable discovery of new, relevant search queries to add as exact or phrase matches. The agency will also actively monitor search query reports to find valuable new keywords and adjust match types.

Create Hyper-Relevant Ad Copy

Even with optimised keywords, your ads must resonate with users to drive clicks and conversions. Savvy agencies will meticulously tailor ad copy and landing pages to keyword intent. If you target a search like “comfortable work shoes for women,” ads should specifically mention comfortable women’s shoes.

Agencies also A/B test ad content to determine what copy, offers, and designs perform best. You don’t have to guess what resonates most with your audience.

Divide Ad Groups Strategically

Organising keywords into tightly-themed ad groups boosts relevancy. For example, a shoe retailer would benefit from an ad group around running shoes, another for heels, one for slippers, etc. Highly specific ad groups allow you to customise ad copy for those exact searches.

Agencies will continually optimise your ad group structure based on search query data. If some keywords receive lots of searches for a related but slightly different intent, they may warrant a new ad group. Keeping ad groups focused improves your quality score.

Adjust Bids Strategically

Setting the optimal bids for each keyword is crucial for controlling costs. Bidding too low fails to capture impressions and clicks, while overbidding drives up costs needlessly.

PPC agencies leverage automation and algorithms to set bids based on your targets, but also fine-tune manually. For example, they may raise bids on branded keywords that drive conversions confidently, while lowering bids on new keywords until performance data justifies a higher bid.

Ongoing bid adjustments ensure you pay the lowest cost per click necessary to meet campaign goals. Agencies also use enhanced bidding tactics like target return on ad spend (ROAS) to maximise conversion value.

Refine Targeting Parameters

Basic targeting settings like language, location, and operating system are just the tip of the iceberg. PPC experts also utilise more advanced tactics like:

  • Demographic targeting: Target users by age, gender, parental status, and more

  • Remarketing: Target visitors from your website, previous converters, or those who abandoned carts

  • Placement targeting: Show ads on specific sites or pages, like industry publications

  • Dayparting: Adjust bids and budgets based on day of week or time of day

  • Location options: Target by city, metro, zip code, or radius around landmarks

  • Agencies stay on top of the latest developments with targeting capabilities on platforms like Google Ads and leverage them for greater relevancy.

Set Up Conversion Tracking

To optimise for performance, you need to track which keywords, ads, and placements drive the most conversions. Conversion tracking lets you see the true ROI of your campaigns beyond just clicks and impressions.

A PPC agency will implement robust conversion tracking and analytics. They will track not just sales but also calls, form fills, downloads, purchases, and other goals. By connecting PPC data to goals, they can optimise for the highest converting keywords, ad copy, landing pages, and more.

Conduct Competitor Analysis

Agencies research the PPC activity of competitors in your space. By examining their ads, landing pages, and keywords, you can gain insights into industry trends and opportunities. Competitive intelligence informs decisions about potential untapped keywords and helps write ads that stand out from competitors.

Onboard New Platforms And Features

Major PPC platforms frequently add new options like ad formats and placements. Agencies stay ahead of the curve on emerging PPC developments so they can test and optimise new features right away. For example, they may onboard you to Google Discovery, Amazon DSP, or new ad placements. With more reach, you gain more impressions and conversions.

Provide Ongoing optimisations

The work doesn’t stop once initial campaigns are live. PPC requires constant monitoring, tweaking, expansion, and refinement. Agencies dedicate staff hours to ensure accounts never sit idle.

Some key ongoing optimisations include:

  1. Adding new keywords with potential

  2. Pausing or removing underperforming keywords

  3. Split testing ad creative and landing pages

  4. Adjusting bids based on daily budget pacing

  5. Refining target audience parameters

  6. Keeping campaign elements like ads and landing pages fresh and updated

A set-it-and-forget-it approach to PPC leads to wasted spend and missed opportunities. With an agency’s expertise driving continuous optimisations, you make the most of your budgets.

Access More Analytics

Robust analytics and reporting bring together all the data needed for optimisation. Agencies provide in-depth, customised reporting on all facets of account performance. You gain insights not just into standard metrics, but more advanced analytics like conversion attribution and ROI breakdowns.

With a holistic view of PPC analytics, you can collaborate with your agency to make data-backed optimisation decisions. Detailed reporting provides justification for ongoing budget allocation to convert stakeholders and expansion.

Focus In-House Efforts Elsewhere

Running successful PPC in-house requires substantial dedicated staff hours. Managing these complex and ever-evolving campaigns also necessitates advanced skillsets like data analytics. For most brands, the opportunity cost of handling PPC in-house is too high.

Partnering with an agency allows reallocation of internal resources to core business operations, particularly beneficial for small business owners looking to streamline their efforts. It also provides access to dedicated PPC experts, advanced technologies, and economies of scale that in-house teams can’t match. The collective expertise of an agency team provides immense strategic and operational value that improves campaign performance

So if you feel your current PPC efforts have become stagnant, partnering with a PPC agency can reignite growth. With constant optimisations, expanded capabilities, and strategic insight, your campaigns can reach their full potential. The expertise and expanded bandwidth of an agency provides a force multiplier effect on your accounts to move the needle on KPIs.

ppc campaignsppc agencyppc ad campaignsad campaignsppc marketing agency
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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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TESTIMONIALS

I have been working with Jarrod for the last week and already have experienced a massive growth in sales. In 3 days of implementing his strategies we doubled our sales for the week already and that was just the start of the week. He has literally held my hand through the whole process and the support is amazing.

Karina Dulnoan

This guy is FULL of knowledge. There has never been a time where he has not answered any of my questions or put me in the right direction of someone who does know.

Sarah Gale

Jarrod helped me take my business to a new level. I could not do this on my own.

Amy Small

With your sales script we did over 150,000 in sales totally works just speak the words on it

Jo Botting

Moving on with day six, and there has been tremendous amount of mindset shift on my part.

J. Gallaher

I have been working with Jarrod for the last week and already have experienced a massive growth in sales.

Serena Carli

BOOK A FREE GROWTH SESSION TO GET A FULL FREE GO TO MARKET PLAN FOR THE NEXT LEVEL OF GROWTH IN YOUR BUSINESS WITH ONE OF OUR DIGITAL MARKETING AGENCY WARRIORS TODAY

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WANT to take your business to the next level

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