About Jarrod
Born and bred in Tasmania, Jarrod Harman spent his younger years as a competitive cyclist, developing the discipline and drive that would later define his approach to business. That early exposure to training, strategy, and pushing through pain barriers laid the foundation for a career built on resilience and results.
Before digital marketing, Jarrod built his sales skills the hard way. He sold insurance for years on a commission basis, contracted to a company and cold calling out of the Yellow Pages and newspaper classifieds. He worked in car yards, car finance, and small chattels including truck trailers and caravans. He sold essential oils both online and in person through classes, and ran sales coaching. Every role taught him one thing: how to sell, how to listen, and how to build systems that generate revenue predictably.
With over 20 years of business experience, Jarrod has generated more than $253 million in sales and impacted over 3,500 entrepreneurs. He founded Business Warriors, a Perth-based digital marketing agency that serves clients across Australia, New Zealand, the United States, Canada, the United Kingdom, the Netherlands, and Singapore. The agency has worked with brands including Nissan, Subaru, and Ford, alongside hundreds of small and medium businesses in the health, beauty, trades, and professional services sectors.
Jarrod has been using AI since 2021. Today he runs Business Warriors on an AI agent infrastructure built around Hermes Agent by Nous Research. The results are measured in his own business: a 47% increase in output, doubled capacity across web development and organic marketing, and fully automated admin and finance down to one simple weekly check. He also operates Growasalon.com and JarrodHarman.com, and uses coding agents like Claude Code alongside his human team.
He writes about AI agents, SEO, digital marketing strategy, web development, and marketing automation. Every recommendation he publishes comes from real, measured results in his own business or his clients businesses. Not theory.
Areas of Expertise
What Jarrod Writes About
AI Agents & Automation
Voice agents, skills agents, role-based agents and central brain orchestration
SEO & Organic Growth
Technical SEO, content strategy, local search, AI search visibility
Web Development
Next.js, AI-powered features, conversion-optimised design
Marketing Automation
GoHighLevel, CRM pipelines, lead qualification, automated follow-ups
Content & Video
HeyGen video pipelines, content research, fact-checking, polish
Business Operations
Automated admin, financial tracking, pipeline hygiene
The Infrastructure
How Jarrod Runs Business Warriors
The central brain (Hermes Agent) orchestrates content agents that research and draft scripts, video agents that generate HeyGen videos end to end, SEO agents that build and audit pages, CRM agents that manage the pipeline and run Monday hygiene audits, coding agents (Claude Code) that develop the website alongside the human team, and admin agents that handle financial follow-up and expense tracking.
Jarrod reviews at defined checkpoints. The agents do the rest. This is not theoretical. The 47% output increase and doubled capacity are real, measured results from the Business Warriors business.
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