DIGITAL MARKETING AGENCY

WE WORK WITH YOU FOR 52 WEEKS 1 ON 1

AND GUARANTEE YOU AN ROI AND BUSINESS GROWTH OR YOU DONT PAY

FOR BUSINESS OWNERS WANTING TO ADD 6 TO 7 FIGURES TO THEIR INCOME IN 2024

what digital marketing services can we provide

PPC ADVERTISING

PPC advertising works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. Advertisers can create ads that will be displayed to users who search for those keywords or phrases. When a user clicks on an ad, the advertiser pays a fee to the platform where the ad was displayed.

CONTENT MARKETING

If you want to become the go to
business in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEARCH ENGINE OPTIMISATION

Too many business don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

SOCIAL MEDIA ADVERTISING

Social media is a pivotal part of growing your business know what to post, when to post and how to post it so it effectively builds the brand in a machine that gets people to click through to your website or into your booking system to book a service with you or buy products

WEB DEVELOPMENT

Building a website is ok but building a website that converts traffic into bookings and sales for your business is a completely different thing we help create website that convert traffic to bookings for your business

FUNNEL DEVELOPMENT

If you have a specific offer your
business uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

CONVERSION RATE OPTIMISATION

Your business conversion rates extend a lot further than you or your team answering the phone, it also stems too your consultations, your product sales, your website visitors to booking or sale rate optimising these areas by as little as 5% can make a large difference as to where your business growth will be in as little as 12 months

EMAIL & TEXT MARKETING

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

BUSINESS COACHING

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

WHO IS BUSINESS WARRIORS

jarrodharman

Business Warriors has evolved over the years to the digital marketing agency in Perth that helps businesses to scale through predictable and scalable sales and marketing acquisition systems while making sure to remain profitable with the appropriate systems and processes.


Our specialty is helping your business to increase the amount of visibility you get daily through specific content marketing and SEO Strategy using the algorithm to your businesses advantage.


We then like to increase your businesses conversation rates through sales training, website optimisation and conversion rate testing systems.


Once these things are done, we add fuel to the fire with bulletproof hyper targeted PPC advertising and social media marketing retargeting to accelerate your results over the long term.


We like to set big targets and provide guarantees to our clients otherwise we don't get paid for what we do. We also serve various industry markets, including automotive marketing, childcare center marketing, adult SEO, medical marketing, and medical SEO.


www.growasalon.com is a product company owner by http://www.businesswarriors.global our registered company is Business Warriors Pty Ltd

jarrodharman

wHAT CAN BE DONE tO hELP YOU

  • Warriors Hook A Killer Offer To Hook In Your Ideal Client

  • Pick your battlefields (FB®, IG®, LinkedIn, Google Ads, Bing Ads, TikTok, and SEO)

  • Warriors Strike (making the right offer in front of your ideal dream clients
    that will pay you the most)

  • Doubling the number of enquiries your business gets in a 12-month period

  • The Warriors conversion formula (setting appointments & getting them to
    show up)

  • The Warriors Pitch (the most tested selling system ever, for real) so you
    and your team close a higher ratio of leads coming through your campaigns

  • How to create world class products and high-priced products and services and
    experiences for your clients so that you can charge a premium and stand out
    from everyone else

  • How to keep feeding your business from this skill for years to come
    (retention of clients)

  • How to leverage yourself and build world class high performing sales teams

  • Plus so much more

BLOG

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The Evolution of the Business Development Funnel in the Digital Age

October 09, 20234 min read

The business development funnel, also known as the sales funnel, has evolved significantly over the past decade as companies have adapted to the digital age. With increased access to data and insights about potential customers, the funnel has become more strategic and targeted. Understanding the modern sales funnel and its stages is critical for running an effective business development program in today's digital landscape.

What is the Business Development Funnel?

The business development funnel is the process of turning a prospect into a customer. It consists of the stages a potential customer goes through on their journey from initial awareness of a product or service to becoming a paying client. The traditional sales funnel had 4 broad stages - awareness, interest, evaluation and purchase. However, as buying journeys have become more complex, the modern sales funnel now typically contains the following more granular stages:

Marketing stratergy

Awareness Stage

This initial stage is when the potential customer first becomes aware of a product or brand. In the digital age, this often happens online via social media, pay-per-click ads, PR, content marketing or other digital channels. Creating brand awareness online is a key business development activity.

Consideration Stage

Once a prospect is aware of a brand, they enter the consideration phase. Here they are determining if the product or service fits their needs. Providing the right information to prospects to aid consideration, such as product details, customer case studies and free trials, can help transfer leads down the funnel.

Engagement Stage

At this point, the prospect engages directly with the brand, often through actions such as visiting the website, signing up for a newsletter or following on social media. The goal here is to nurture prospects with useful, relevant information that builds trust and a relationship.

Evaluation Stage

Now the prospect is evaluating solutions and determining if purchasing from this company is the right choice. Sales teams provide demos, free trials and pricing to help prospects assess the product and company. Comparing competitors is common at this stage.

Decision Stage

The prospect has determined they will purchase from this brand and is ready to become a customer. Price negotiation, contracts, paperwork and payment finalisation occurs. Customer success or implementation teams get involved to ensure a smooth onboarding process.

How the Digital Age Has Transformed the Funnel

The key shifts in the business development funnel driven by the digital revolution include:

  • A focus on inbound lead generation through digital channels instead of traditional outbound sales tactics. Pull marketing strategies like content marketing now play a bigger role.

  • Increased personalisation of messaging as online behavior provides insights into prospects' interests and pain points. Marketing automation enables customised, timely communications.

  • Content-led approaches throughout the funnel focused on engagement and education rather than hard-selling.

  • Utilising analytics to quantify and optimise funnel performance. Marketers can now track actions across digital channels to improve conversions at each stage.

  • Advanced lead nurturing techniques to build relationships over time. Tactics may include personalised email sequences, retargeting and social media engagement.

  • Omni-channel, integrated experiences across platforms and devices. The buyer journey often spans multiple touchpoints, both online and offline.

  • A blurred line between marketing and sales as responsibilities become more aligned. There is more collaboration between the teams.

  • An Account-Based approach for high-value accounts that coordinates targeted sales and marketing activities.

The tools to understand and impact prospects have grown significantly. As a result, the modern business development funnel is more strategic, digital and metrics-driven.

Key Stages of the Modern Business Development Funnel

While the high-level stages of the sales funnel remain similar, the modern funnel has a number of more defined phases that align to the digital-first customer journey. Here are some of the key stages:

  • Lead generation - This initial phase focuses on attracting potential buyers through digital tactics like pay-per-click, content marketing, email campaigns and referrals. Leads are captured through online forms.

  • Lead qualification - Leads are evaluated based on criteria like demographics, interests and likelihood to buy. Low quality leads are nurtured or discarded. Strong leads pass to sales-ready stages.

  • Lead nurturing - Warm leads who are not yet sales-ready enter nurturing tracks that provide relevant content over time to build awareness and affinity. The goal is to turn warm leads hot.

  • Sales conversations - Hot leads connect with sales teams for demos, pricing and negotiations. Personalised conversations continue nurturing leads closer to a purchase decision.

  • Opportunity creation - The sales team qualifies leads to create a sales opportunity containing info like projected revenue and deal stage. Opportunity data helps forecast sales.

  • Opportunity nurturing - Sales engages with qualified opportunities to advance them through the buying process until a deal is closed and customer acquired. Content and conversations move opportunities forward.

Mastering this new, digital sales funnel is allowing companies to achieve higher conversions of prospects to customers. It enables more strategic business development rooted in data-driven insights about buyer journeys in the digital age.

funnel marketingsales funnelbusiness funnel
blog author image

Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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TESTIMONIALS

I have been working with Jarrod for the last week and already have experienced a massive growth in sales. In 3 days of implementing his strategies we doubled our sales for the week already and that was just the start of the week. He has literally held my hand through the whole process and the support is amazing.

Karina Dulnoan

This guy is FULL of knowledge. There has never been a time where he has not answered any of my questions or put me in the right direction of someone who does know.

Sarah Gale

Jarrod helped me take my business to a new level. I could not do this on my own.

Amy Small

With your sales script we did over 150,000 in sales totally works just speak the words on it

Jo Botting

Moving on with day six, and there has been tremendous amount of mindset shift on my part.

J. Gallaher

I have been working with Jarrod for the last week and already have experienced a massive growth in sales.

Serena Carli

BOOK A FREE GROWTH SESSION TO GET A FULL FREE GO TO MARKET PLAN FOR THE NEXT LEVEL OF GROWTH IN YOUR BUSINESS WITH ONE OF OUR DIGITAL MARKETING AGENCY WARRIORS TODAY

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WANT to take your business to the next level

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