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what digital marketing services can we provide

PPC ADVERTISING

PPC advertising works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. Advertisers can create ads that will be displayed to users who search for those keywords or phrases. When a user clicks on an ad, the advertiser pays a fee to the platform where the ad was displayed.

CONTENT MARKETING

If you want to become the go to
business in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEARCH ENGINE OPTIMISATION

Too many business don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

SOCIAL MEDIA ADVERTISING

Social media is a pivotal part of growing your business know what to post, when to post and how to post it so it effectively builds the brand in a machine that gets people to click through to your website or into your booking system to book a service with you or buy products

WEB DEVELOPMENT

Building a website is ok but building a website that converts traffic into bookings and sales for your business is a completely different thing we help create website that convert traffic to bookings for your business

FUNNEL DEVELOPMENT

If you have a specific offer your
business uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

CONVERSION RATE OPTIMISATION

Your business conversion rates extend a lot further than you or your team answering the phone, it also stems too your consultations, your product sales, your website visitors to booking or sale rate optimising these areas by as little as 5% can make a large difference as to where your business growth will be in as little as 12 months

EMAIL & TEXT MARKETING

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

BUSINESS COACHING

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

WHO IS BUSINESS WARRIORS

jarrodharman

Business Warriors has evolved over the years to the digital marketing agency in Perth that helps businesses to scale through predictable and scalable sales and marketing acquisition systems while making sure to remain profitable with the appropriate systems and processes.

Our specialty is helping your business to increase the amount of visibility you get daily through specific content marketing and SEO Strategy using the algorithm to your businesses advantage.

We then like to increase your businesses conversation rates through sales training, website optimisation and conversion rate testing systems.

Once these things are done, we add fuel to the fire with bulletproof hyper targeted PPC campaigns and social media marketing retargeting to accelerate your results over the long term.

We like to set big targets and provide guarantees to our clients otherwise we don't get paid for what we do.

jarrodharman

wHAT CAN BE DONE tO hELP YOU

  • Warriors Hook A Killer Offer To Hook In Your Ideal Client

  • Pick your battlefields (FB®, IG®, LinkedIn, Google Ads, Bing Ads, TikTok, and SEO)

  • Warriors Strike (making the right offer in front of your ideal dream clients
    that will pay you the most)

  • Doubling the number of enquiries your business gets in a 12-month period

  • The Warriors conversion formula (setting appointments & getting them to
    show up)

  • The Warriors Pitch (the most tested selling system ever, for real) so you
    and your team close a higher ratio of leads coming through your campaigns

  • How to create world class products and high-priced products and services and
    experiences for your clients so that you can charge a premium and stand out
    from everyone else

  • How to keep feeding your business from this skill for years to come
    (retention of clients)

  • How to leverage yourself and build world class high performing sales teams

  • Plus so much more

BLOG

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10 Common SEO Errors That Hurt Website Local Visibility and How to Fix Them

September 14, 20234 min read

Having a website that ranks highly in local search results is critical for businesses that depend on customers from a specific geographic area. However, many websites make common SEO mistakes that end up hurting their local visibility. Work with an SEO agency to avoid these errors and start showing up when customers search for local businesses like yours

Google Business Profile

1. Not Having a Google My Business Listing

If you don't have a Google My Business (Now Google Business Profile) account, you’re missing out on the most powerful free tool for improving local SEO. Google My Business listings display your business info in Maps and search results. This helps customers find accurate location and contact information for your business. 

To fix this: Claim or create your free Google My Business listing and completely fill out your business information including address, phone number, photos, etc. This gives Google accurate data to display about your business and improves trust and visibility.

2. Inconsistent NAP Listings

NAP refers to the “name, address and phone number” of your business. Having inconsistent business NAP details across directories and citations can confuse search engines over which location is accurate.

To fix this: Audit directories like Yelp and Facebook to ensure your NAP is consistent. Acquire citations on high-authority websites related to your industry and area. Use tools like Moz Local to monitor and fix duplicate NAP listings.

3. Weak Local SEO Content

Many businesses don’t optimise website content for local SEO terms that customers use to find them. Without geotargeting your pages, you’ll struggle to show up for localised searches.

To fix this: Research the main keywords potential customers use to find your products or services + nearby cities/regions. Optimise your key pages and blog posts to target these terms. Don’t just focus on service-based keywords, but also integrate location names and geography terms throughout content.

4. Ignoring Local Schema Markup 

Schema markup tells search engines what your business name, address, phone number and other info is. This helps you stand out more prominently in local packed results.

To fix this: Add Local Business schema markup to your site’s code, especially on your Contact and About Us pages. This enables Google to pull your NAP and display it prominently alongside search results. There are plugins that can automate local schema insertion as well.

5. Lacking Location-Specific Content

Creating pages, videos, posts or other content optimised for each region, city or neighbourhood your business serves helps you rank for micro-local searches.

To fix this: Build out location pages that target searches for your business type + specific neighbourhood. Optimise blogs for city names by working them naturally into relevant posts. Have unique meta titles and descriptions for each micro-location content page.

6. Poor Mobile Optimisation

Mobile optimisation for Local SEO

With over 60% of searches happening on mobile devices, having a mobile-friendly website is mandatory for local visibility. If your site isn’t responsive, Google flags it.

To fix this: Use Google’s Mobile-Friendly Test to check if your site passes. Ensure viewports, content formatting, CTAs and other elements work seamlessly on smartphones. Optimise site speed and invest in AMP to improve mobile user experience.

7. Not Prioritising GMB Posts  

Google My Business posts allow you to publish content, events, offers and more which can show up directly in Maps and search. However, many businesses don’t utilise this built-in local content channel.

To fix this: Set a goal to publish 2-3 Google Posts per week including things like local events, store updates or discounts. Use compelling imagery and local keywords in each post. Track impressions and engagement over time.

8. Lacking Quality Local Link Building

Gaining high-authority local links signals to Google that your business is trusted and topically relevant to the region and niches you serve.

To fix this: Identify locally popular directories, publications, community sites and niche blogs to pitch guest posts and earn links. Cultivate partnerships with local businesses to swap links. Participate in and sponsor local events, nonprofit groups or chambers to build community awareness and links.

9. Not Optimising for Voice Search

Voice searches for local businesses are growing rapidly thanks to home assistants like Alexa or Google Home. If your site isn’t optimised for conversational long-tail voice queries, you’ll miss this traffic.

To fix this: Use tools like AnswerThePublic to find popular local questions people ask about your products/services. Optimise pages and content around common conversational phrases and natural language that voice searchers use.

10. Lacking Location-Based Keywords

Not using location-modified keywords on your pages prevents you from ranking for searches including city or neighborhood names. Local SEO always revolves around geography-based terms.

To fix this: Find target keywords then append applicable city, state, zip code or neighborhood names. eg “Chicago pizza restaurants”. Include a “Locations” page listing all areas you serve. Build links containing your location keywords.

Avoiding Common Local SEO Pitfalls

By auditing your website for these 10 common local SEO mistakes, you can identify issues hurting your search visibility and implement the right fixes. Don’t ignore geotargeting your website and content. Consistency with NAP listings across directories is also critical.

Optimising for local SEO takes effort but pays dividends by driving more qualified website traffic and customer conversions. Dominating search results in your geographic regions ensures prospects can easily find your business when searching locally online.


seo errorsseo locallocal seolocal visibility
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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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