SaaS PPC & Paid Media Services
Predictable Pipeline From Paid Acquisition
Paid media should be a growth lever, not a money pit.
When done right, you put $1 in and get $3+ back. You can scale up when you need more pipeline and dial down when you don't. It's predictable, measurable, and controllable.
When done wrong, you burn cash on clicks that don't convert, leads that don't close, and customers who churn before you recover your acquisition cost.
We build paid media programs that actually work for SaaS.
The SaaS Paid Media Problem
Most agencies optimise for the wrong things.
They celebrate low CPCs. They report on impression share. They show you pretty dashboards full of metrics that don't matter.
Meanwhile, your CAC is climbing, your sales team is frustrated with lead quality, and you can't tie any of it back to revenue.
SaaS paid media requires different thinking.
Long sales cycles mean attribution is complex
Multiple stakeholders mean reaching one person isn't enough
High CPCs mean efficiency is everything
Subscription economics mean LTV matters more than immediate conversion
You need a team that understands these dynamics and optimises for business outcomes, not vanity metrics.
Our SaaS Paid Media Services
Google Ads Management
LinkedIn Advertising
Meta Advertising (Facebook/Instagram)
Retargeting Programs
Landing Page Optimisation
Google Ads Management
Capture demand from people actively searching for solutions like yours.
What we manage:
Search campaigns (category, competitor, problem keywords)
Display campaigns (retargeting, prospecting)
YouTube campaigns (awareness, retargeting)
Performance Max (scaled acquisition)
Our approach:
Start with high-intent, bottom-funnel keywords
Build audiences through search before expanding
Relentless negative keyword management
Landing page optimisation included
Full conversion tracking through to revenue
Typical results:
30-50% reduction in CAC within 90 days
2-3x increase in qualified leads
Clear attribution from click to closed deal
LinkedIn Advertising
Reach B2B decision-makers with precision targeting.
What we manage:
Sponsored Content (single image, carousel, video)
Lead Gen Forms
Conversation Ads
Text Ads
Account-Based Marketing campaigns
Our approach:
Define precise audience segments (title, seniority, company size, industry)
Develop content ladder from awareness to conversion
Test multiple formats and messages
Manage frequency to avoid fatigue
Connect to CRM for closed-loop reporting
Typical results:
High-quality leads from target accounts
40-60% reduction in cost per qualified lead
Clear visibility into which segments convert
Meta Advertising (Facebook/Instagram)
Retargeting and lookalike audiences that extend your reach.
What we manage:
Retargeting campaigns (website visitors, video viewers)
Lookalike audience campaigns
Content promotion
Lead generation
Our approach:
Focus on retargeting (highest ROI for B2B)
Build lookalikes from your best customers
Use Meta for awareness and nurture, not cold conversion
Mobile-first creative
Pixel optimisation for B2B events
Typical results:
Cost-effective brand touchpoints
Engaged prospects returned to your site
Supporting role that amplifies other channels
Retargeting Programs
Stay top-of-mind throughout long sales cycles.
What we build:
Cross-platform retargeting (Google, Meta, LinkedIn)
Segmented audiences by intent level
Sequential messaging
Frequency management
Dynamic creative
Our approach:
Segment by behaviour (pricing page vs blog vs homepage)
Different messages for different intent levels
Cap frequency to avoid fatigue
Rotate creative regularly
Track incremental lift
Landing Page Optimisation
Ads are only half the equation. Landing pages close the deal.
What we do:
Conversion-focused page design
Message match from ad to page
A/B testing program
Mobile optimisation
Speed optimisation
Form optimisation
Impact:
20-50% lift in conversion rates
Better Quality Scores = lower CPCs
More leads from the same spend
Our Process
1. Audit & Strategy
We start by understanding where you are:
Current campaign performance
Historical data analysis
Competitive landscape
Target customer profile
Conversion tracking audit
Deliverable: Strategic roadmap with prioritised recommendations
2. Foundation
We build the infrastructure for success:
Tracking implementation/fixes
Conversion setup through to CRM
Audience building
Initial campaign structure
Landing page development
3. Launch & Optimise
We launch campaigns and optimise relentlessly:
Campaign launch
Daily monitoring
Weekly optimisation
Bid management
Creative testing
Audience refinement
4. Scale & Expand
We scale what works and test new opportunities:
Budget increases on winners
New keyword/audience expansion
Additional platforms
Advanced strategies (ABM, custom audiences)
What Makes Us Different
Full-Funnel Attribution
We track from first click to closed revenue. We know exactly which campaigns drive pipeline and which waste money.
Creative That Converts
We develop ad creative in-house. Copy, images, video - all optimised for SaaS buyer psychology.
Landing Pages Included
We don't just send traffic to your homepage. We build dedicated landing pages optimised for each campaign.
SaaS Benchmarks
We know what "good" looks like for SaaS. We bring benchmarks from dozens of software companies.
Transparent Reporting
You see exactly what we see. Spend, leads, pipeline, revenue. No hiding behind vanity metrics.
Results We've Delivered
B2B Software Company
Challenge: High CAC, inconsistent lead quality
Solution: Restructured Google Ads, added LinkedIn ABM
Results: 45% CAC reduction, 3x increase in SQLs
Developer Tools Startup
Challenge: Scaling paid acquisition profitably
Solution: Full paid media program across Google and LinkedIn
Results: $2.5M pipeline generated in 6 months
HR Tech Platform
Challenge: Competing with well-funded competitors
Solution: Strategic keyword targeting, aggressive competitor campaigns
Results: 2x market share in target keywords
Pricing
We charge a flat monthly fee, not percentage of spend. This aligns our incentives - we're rewarded for efficiency, not inflated budgets.
Typical range: $3,000 - $15,000/month (management fee)
Plus your media spend (we recommend minimums based on your market and goals).
What's included:
All platform management
Landing page development
Creative production
Reporting and analysis
Strategy and optimisation
Get Started
Free PPC Audit
We'll review your current paid media and show you specific opportunities.
What you get:
Account structure review
Keyword and audience analysis
Competitive positioning
Landing page assessment
Prioritised recommendations
No obligation. No sales pressure. Just useful insights.
Book a Strategy Call
Let's discuss your paid media goals and see if we're a fit.
frequently asked questions
What's the minimum ad spend you recommend?
For meaningful results, we typically recommend $5,000-$10,000/month minimum across platforms. Less than that makes it hard to gather data and optimise effectively.
How long until we see results?
Paid media can show results quickly. Typically, we see meaningful data within 2-4 weeks and can optimise toward profitability within 60-90 days.
Do you require long-term contracts?
We start with 3-month engagements to allow time for proper testing and optimisation. After that, we move to month-to-month.
Who owns the accounts?
You do. We work in your accounts. If we part ways, you keep everything.
Do you work with in-house teams?
Yes. We can run everything or complement your team's efforts.
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