Radio Advertising Perth | Business Warriors
Radio
Advertising
Perth
Radio reaches Perth commuters, workers and families every single day. We create radio campaigns that stick: memorable ads placed on the right stations at the right times to drive calls, visits and sales. From script to air, we handle the lot.
We know the Perth radio landscape inside out. ABC Perth, 6PR, Mix 94.5, Nova 93.7, 96fm and Hit 92.9. We match your audience with the right station, the right time slot and the right creative to get results, not just airtime.
Frequency
Daily
Repeated exposure builds recall
Cost
Efficient
Lower CPM than TV or print
Local
Hyper
Target Perth suburbs and demographics
Rating
4.8 / 49
Verified Google reviews
The Perth Radio Market
Why Radio
Still Works In Perth
Perth is a radio city. With long commute times across the sprawling metro area, radio reaches people when they are most receptive: in the car, at work and at home. Over 1.4 million Perth listeners tune in each week, and radio consistently delivers some of the lowest cost-per-thousand figures of any traditional media channel.
The power of radio is frequency. A listener who hears your ad five times in a week remembers it. A listener who hears it ten times acts on it. The challenge is not whether radio works, it is getting the right message on the right station at the right time. That is where most radio campaigns fail. Generic scripts on mismatched stations waste budget and produce nothing.
We handle the full process: audience analysis, station selection, script writing, creative production, rate negotiation and placement. We track response rates and adjust campaigns based on real data. Whether you are a retailer in Midland, a service business in Joondalup or a tradie servicing the whole metro, we build radio campaigns that drive measurable response.
How We Work
- Audience matching across Perth's major radio stations
- Script writing that cuts through and drives action
- Rate negotiation and optimal time slot placement
- Drive-time, breakfast and afternoon slot targeting
- Response tracking with website and call analytics
- Integration with digital campaigns for cross-channel impact
Trusted By Industry Leaders
Partnerships
& Integrations
Trusted By Real Clients
Trusted By
Perth Businesses
Rated 4.8 out of 5 from 49 verified Google reviews. Perth businesses trust our radio advertising expertise to reach local audiences efficiently and drive measurable response, not just airtime.
Google Rating
4.8 / 5
From 49 reviews
Reviews
49
Verified Google reviews
Based In
Perth, WA
Serving all of Australia
Why Us
Why Choose
Business Warriors
We are a Perth-based agency that knows the local radio market. We know which stations reach which demographics, what drive-time costs and how to negotiate rates that agencies from the eastern states cannot match. We write scripts that get remembered, not ignored. And we track response so you know your radio investment is working.
Local
Perth Based
We know the Perth radio market
Rates
Negotiated
We get better rates than going direct
Creative
In House
Script and production handled
Rating
4.8 / 49
Verified Google reviews
Full Service
Full-Service
Radio Advertising Perth
Audience Analysis
We analyse Perth radio listenership data to match your target audience with the right stations and time slots. No guessing, just data.
Script Writing
Radio scripts that cut through the noise. Whether a 15-second sting or a 60-second story, every word is crafted to drive action.
Creative Production
Professional voiceover, sound design and production. Your ad sounds premium, not like it was recorded in a shed.
Station Selection
We match your brand with the right Perth stations based on listener demographics, format and reach. The right station makes all the difference.
Rate Negotiation
We negotiate premium rates with Perth stations. Our buying power gets you more spots for less than going direct.
Time Slot Placement
Drive-time, breakfast, afternoon, evenings. We place your ads in the slots that deliver maximum reach for your target audience.
Response Tracking
Call tracking, website traffic analysis and lead attribution. We measure what happens after your ad airs, not just how many times it played.
Campaign Optimisation
We analyse response data and refine the campaign. Swap underperforming slots, test new creative and maximise ROI over the campaign life.
Cross-Channel Integration
We integrate radio with your digital campaigns. Radio drives awareness, digital captures the demand. Together they deliver compound results.
Ready to reach Perth listeners with radio that works?
Our Clients
Who We Serve
Retail & Stores
Retailers who need foot traffic and sales events. Radio drives immediate response for sales, promotions and new product launches across Perth.
Automotive
Car dealerships, mechanics and auto services. Radio is one of the most effective channels for reaching drivers and car owners in Perth.
Home & Trade Services
Builders, plumbers, electricians, roofers and home services. Radio reaches Perth homeowners during commute times when they are thinking about home projects.
Hospitality & Events
Restaurants, venues, events and entertainment. Radio fills tables, sells tickets and builds local awareness for Perth hospitality businesses.
Professional Services
Accountants, financial planners, real estate agents and legal services. Radio builds credibility and drives enquiries from Perth professionals and homeowners.
B2B & Corporate
Business-to-business companies targeting Perth's commercial sector. Talk radio stations like 6PR and ABC Perth reach decision makers during business hours.
Our Promise
Our Commitment
Audience & Station Selection
We analyse Perth's radio landscape: listener demographics, station formats and peak times. We match your brand with the audience most likely to buy, not just the station with the biggest name.
Script & Creative
We write radio scripts that cut through the noise. Whether a 15-second sting or a 60-second story, every ad is crafted to drive action and build your brand. Professional voiceover and production included.
Booking & Placement
We negotiate premium rates and book optimal time slots across Perth's top stations. Drive-time, breakfast, afternoon: we place your ads where they will have maximum impact for your budget.
Track & Optimise
We measure response rates, website traffic and lead volume to quantify ROI. Campaigns are refined based on real data, not gut feel, to keep improving results week after week.
Scale & Integrate
Once we know what works, we scale it. We integrate radio with your digital campaigns so radio drives awareness and digital captures the demand. Cross-channel delivers compound results.
The Opportunity
Radio Is
Still Powerful
In a world obsessed with digital, radio is the channel competitors are ignoring. That means lower competition, lower rates and a captive audience. Perth's radio listenership remains strong, with over 1.4 million weekly listeners across the metro. For businesses that want to build brand awareness and drive immediate response, radio offers one of the best cost-per-thousand figures of any channel. The businesses that combine radio with digital in 2026 will have a compounding advantage over those going digital-only.
“We had never considered radio before. Business Warriors showed us how to reach our exact audience in Perth at a fraction of what we expected to pay. The response was immediate.”
Lisa M, Perth Business Owner
Your Team
The Team Behind Your Campaign
Jarrod Harman
Founder & Strategist
The driving force behind Business Warriors. Jarrod brings deep expertise in digital marketing strategy, sales systems and business growth. Known for being FULL of knowledge and delivering strategies that produce real, measurable results. From sales scripts that generate $150K+ to systems that triple client income, Jarrod's approach is all about outcomes. He leads the strategy on every radio campaign, making sure the station selection, creative and placement align with your business goals.
Serena
Operations & Growth
The operational backbone of Business Warriors. Serena ensures every client engagement runs smoothly, every system is optimised and every campaign delivers. Clients consistently praise the hands-on support and attention to detail that Serena brings to every project. From the first consultation through to campaign launch and performance reporting, she keeps your radio advertising on track, on time and on budget.
We Eat Our Own Dog Food
We Run Our Agency
On The Same AI Agents
This is not theory. Business Warriors runs on an AI agent infrastructure built around Hermes Agent by Nous Research. We use voice agents, skills agents, role-based agents and a central brain that orchestrates them all. The results are real and measured in our own business.
+47%
Increase in output after building AI agent infrastructure
2x
Doubled capacity across web development and organic marketing
1/wk
Admin and finance down to one simple weekly check, fully automated
Our central brain (Hermes Agent) orchestrates content agents that research and draft scripts, video agents that generate HeyGen videos end to end, SEO agents that build and audit pages, CRM agents that manage our pipeline and run Monday hygiene audits, coding agents (Claude Code) that develop our website alongside our human team, and admin agents that handle financial follow-up and expense tracking. Jarrod reviews at defined checkpoints. The agents do the rest.
Read the full case studyYour Data Stays Yours
How We Handle
Your Business Data
Your Systems, Your Rules
Our AI agents connect to your existing CRM, phone system and tools via secure APIs. We never replace your infrastructure. We enhance it.
Real-Time Processing
Agents process enquiries and data in real-time. Call transcripts, lead details and customer interactions flow through your systems, not ours.
No Data Hoarding
We do not store your customer data outside your CRM. Agent conversations, lead qualifications and bookings stay in your GoHighLevel, your phone system, your tools.
We comply with Australian Privacy Act requirements. Human-in-the-loop checkpoints ensure sensitive decisions are reviewed before action.
Common Questions
FAQs
How much does radio advertising cost in Perth?
Radio advertising costs vary by station, time slot and campaign length. A 30-second ad on a major Perth station during drive-time typically costs between $200 and $800 per spot, depending on the station. Off-peak slots are significantly cheaper. A minimum campaign budget of around $5,000 to $10,000 is recommended to achieve meaningful frequency. We negotiate rates on your behalf and provide a fixed quote upfront.
Which Perth radio stations should I advertise on?
It depends on your target audience. Mix 94.5 and Nova 93.7 skew younger and female. 6PR and ABC Perth skew older and male, with strong business listenership. 96fm and Hit 92.9 cover broad demographics. We analyse your target audience and match them with the right stations based on listenership data, not guesses.
How long does it take to get a radio ad on air?
From script approval to first air date typically takes 5 to 10 business days. Script writing takes 2 to 3 days, production takes 2 to 3 days, and station booking takes 3 to 5 days. Rush production is available if you need to get on air faster for a time-sensitive promotion.
Do you write the radio ad script?
Yes. We handle the full creative process including script writing, voiceover selection, sound design and production. You review and approve the script before production begins. Our scripts are written to cut through and drive action, not just fill airtime. We can also work with your existing creative if you prefer.
How do you track the results of a radio campaign?
We implement call tracking numbers, dedicated landing pages and website traffic analysis to measure response. We track spikes in traffic and calls during and after ad timeslots, attribute leads to the campaign and report on cost per enquiry. This shows you exactly what your radio investment is delivering.
Should I combine radio with digital marketing?
Yes, absolutely. Radio and digital work best together. Radio builds awareness and drives people to search for your business online. If your digital presence is weak, radio traffic will not convert. We recommend running radio alongside SEO and Google Ads so you capture the demand radio creates. This cross-channel approach delivers compound results.
What is the minimum campaign length for radio?
We recommend a minimum of 4 weeks to build meaningful frequency and recall. Shorter bursts can work for time-sensitive promotions, but brand-building campaigns need sustained presence. Most effective campaigns run 8 to 13 weeks, with ongoing commitments delivering better rates and compounding awareness.
How do I get started with radio advertising in Perth?
Book a free consultation through our qualify page. We will assess your business, identify the right stations and time slots for your audience, and provide a campaign proposal with costs, creative direction and expected reach. No obligation, no pressure.
Ready To Reach Perth On The Radio?
Book a free radio advertising consultation. We will analyse your audience, recommend the right stations and provide a campaign quote. No obligation, just clear advice.