Performance Marketing | Business Warriors
Performance
Marketing
Pay For Results
Pay only for results. Performance marketing is all about accountability. Every dollar you spend tracks back to an action: a lead, a sale, a customer. We manage paid channels including Google Ads, Facebook, LinkedIn and TikTok with one goal: maximise your return on ad spend.
Channel strategy, campaign architecture, creative development, A/B testing and daily optimisation. Every campaign tracked to revenue, every dollar accounted for, no vanity metrics.
Accountability
100%
Every dollar tracked
Scaling
Efficient
Spend only on what works
Data
Driven
Continuous optimisation
Growth
Predictable
Repeatable systems that scale
The Performance Marketing Landscape
Paid Media
In 2026
Performance marketing in 2026 is driven by AI-powered bidding, smart audience targeting and creative testing at scale. The platforms have become incredibly sophisticated, but that sophistication cuts both ways. Campaigns managed without deep expertise burn through budget fast, while well-managed campaigns deliver exceptional ROAS.
The biggest shift has been the move from manual bidding to AI-driven smart bidding. Google Performance Max, Meta Advantage Plus and similar automated campaign types can deliver outstanding results, but only when fed the right signals, audiences and creative. We structure campaigns to give the algorithms the best possible inputs, then monitor and adjust daily.
Creative has become the single biggest lever in performance marketing. Platform algorithms reward fresh, engaging creative with lower costs and wider reach. We develop high-performing ad creative and run systematic A/B tests to identify winners. We test headlines, images, videos, calls to action, landing pages and audience segments continuously.
How We Work
- AI-powered smart bidding across Google, Meta, LinkedIn and TikTok
- Creative testing as the primary lever for performance improvement
- Full-funnel tracking from impression to revenue with proper attribution
- Audience segmentation and lookalike modelling for precision targeting
- Daily bid management and budget allocation to top-performing campaigns
- Landing page optimisation to maximise conversion rates on paid traffic
Trusted By Industry Leaders
Partnerships
& Integrations
Trusted By Real Clients
Trusted By
Performance-Driven Brands
Rated 4.8 out of 5 from 49 verified Google reviews. A Perth-based team trusted by businesses across Australia for performance marketing, paid advertising and ROI-focused campaign management.
Google Rating
4.8 / 5
From 49 reviews
Reviews
49
Verified Google reviews
Based In
Perth, WA
Serving all of Australia
Why Us
Why Choose
Business Warriors
We focus on revenue, not vanity metrics. We track every dollar to a result. We optimise daily, not monthly. We test relentlessly. And we report transparently so you always know what your investment is delivering. No jargon, no hidden fees, just clear performance.
Focus
Revenue
Not vanity metrics
Optimisation
Daily
Not monthly
Testing
Continuous
A/B split everything
Rating
4.8 / 49
Verified Google reviews
Full Service
Full-Service
Performance Marketing
Google Ads
Search, Shopping, Display, YouTube and Performance Max campaigns managed for maximum ROAS and lead quality.
Facebook and Instagram Ads
Meta advertising with precision audience targeting, lookalike modelling and scroll-stopping creative.
LinkedIn Ads
B2B LinkedIn advertising for lead generation, thought leadership and account-based marketing campaigns.
TikTok Ads
TikTok advertising for brands wanting to reach younger audiences with native, engaging video creative.
Creative Development
Ad copy, images and video concepts developed and tested systematically to identify winning combinations.
A/B Testing
Continuous testing of headlines, images, CTAs, landing pages and audiences. Data-driven creative optimisation.
Conversion Tracking
Full-funnel tracking from impression to revenue. Proper attribution so every result is accounted for.
Landing Page Optimisation
High-converting landing pages built specifically for paid traffic. Speed, clarity and conversion-focused design.
Audience Strategy
Audience segmentation, lookalike modelling and retargeting strategies to reach the right people at the right time.
ROI Reporting
Monthly reports on cost per acquisition, lifetime value, ROAS and channel comparison. Clear, transparent, actionable.
Ready to scale with performance marketing that tracks every dollar?
Our Clients
Who We Serve
E-Commerce Brands
Online stores wanting to scale revenue with profitable paid advertising across Google Shopping, Meta and TikTok.
B2B Companies
Business-to-business companies needing qualified leads from LinkedIn, Google Ads and account-based marketing.
Service Businesses
Trades, healthcare, professional services and local businesses wanting a predictable lead pipeline from paid channels.
D2C and Startups
Direct-to-consumer brands and startups needing to scale customer acquisition efficiently with performance marketing.
Our Promise
Our Commitment
Channel Strategy and Setup
We identify the highest-ROI channels for your business and build strategic campaigns across them. Each channel is set up with proper tracking, conversion measurement and attribution.
Campaign Structure and Targeting
We design campaign architecture for maximum efficiency: audience segmentation, keyword mapping, bid strategy and conversion funnel alignment. Every element is optimised for your specific business goals.
Creative Development and Testing
We develop high-performing creative and run systematic A/B tests to identify winners. We test headlines, images, videos, calls to action, landing pages and audience segments continuously.
Optimisation and Scaling
Daily bid management, budget allocation to top-performing campaigns and continuous optimisation. We identify what is working and pour money into it, cutting waste ruthlessly.
Reporting and ROI Analysis
Detailed reporting on cost per acquisition, lifetime value, return on ad spend and channel comparison. We identify trends, share insights and refine strategy to continuously improve performance.
The Opportunity
Performance Marketing Is
Your Growth Lever
Every business needs a predictable customer acquisition channel. Performance marketing gives you exactly that: a system where you know what every dollar generates, and you can scale spend up or down based on results. The businesses that build profitable paid acquisition systems now will have a growth engine that compounds for years.
“With performance marketing, we finally know exactly what our acquisition cost is. That visibility changed how we make spending decisions.”
Jennifer P., Business Owner
Your Team
Built By Performance Experts
Jarrod Harman
Founder and Strategist
The driving force behind Business Warriors. Jarrod brings deep expertise in digital marketing strategy, sales systems and business growth. Known for being full of knowledge and delivering strategies that produce real, measurable results. From sales scripts that generate six-figure revenue to systems that triple client income, Jarrod approaches every performance marketing campaign with revenue outcomes in mind. He leads channel strategy personally, making sure campaign architecture, creative testing and bid management all align with your acquisition goals.
Serena
Operations and Growth
The operational backbone of Business Warriors. Serena ensures every client engagement runs smoothly, every system is optimised and every campaign delivers. Clients consistently praise the hands-on support and attention to detail that Serena brings to every project. From the first campaign setup through to daily optimisation and monthly ROI reporting, she keeps your performance marketing on track, on time and on budget.
We Eat Our Own Dog Food
We Run Our Agency
On The Same AI Agents
This is not theory. Business Warriors runs on an AI agent infrastructure built around Hermes Agent by Nous Research. We use voice agents, skills agents, role-based agents and a central brain that orchestrates them all. The results are real and measured in our own business.
+47%
Increase in output after building AI agent infrastructure
2x
Doubled capacity across web development and organic marketing
1/wk
Admin and finance down to one simple weekly check, fully automated
Our central brain (Hermes Agent) orchestrates content agents that research and draft scripts, video agents that generate HeyGen videos end to end, SEO agents that build and audit pages, CRM agents that manage our pipeline and run Monday hygiene audits, coding agents (Claude Code) that develop our website alongside our human team, and admin agents that handle financial follow-up and expense tracking. Jarrod reviews at defined checkpoints. The agents do the rest.
Read the full case studyYour Data Stays Yours
How We Handle
Your Business Data
Your Systems, Your Rules
Our AI agents connect to your existing CRM, phone system and tools via secure APIs. We never replace your infrastructure. We enhance it.
Real-Time Processing
Agents process enquiries and data in real-time. Call transcripts, lead details and customer interactions flow through your systems, not ours.
No Data Hoarding
We do not store your customer data outside your CRM. Agent conversations, lead qualifications and bookings stay in your GoHighLevel, your phone system, your tools.
We comply with Australian Privacy Act requirements. Human-in-the-loop checkpoints ensure sensitive decisions are reviewed before action.
Common Questions
FAQs
What is performance marketing?
Performance marketing is paid advertising where every dollar is tracked to a specific result: a lead, a sale or a customer. Unlike brand advertising, performance marketing is fully accountable. We manage Google Ads, Facebook, Instagram, LinkedIn and TikTok with one goal: maximise your return on ad spend.
Which platforms do you manage?
We manage Google Ads (Search, Shopping, Display, YouTube), Facebook Ads, Instagram Ads, LinkedIn Ads and TikTok Ads. We recommend the best mix of platforms based on your target audience, industry and goals. Most campaigns use two to four platforms.
How much budget do I need for performance marketing?
Minimum recommended ad spend is $2,000 per month, with most successful clients spending $5,000 to $30,000 or more. Budget depends on your industry, cost per acquisition targets and revenue goals. We recommend an optimal starting budget during the strategy phase.
How do you measure success?
We measure success by the metrics that matter to your business: cost per lead, cost per acquisition, return on ad spend, customer lifetime value and revenue generated. We set up proper conversion tracking so every result is attributed to the campaign and channel that drove it.
How long does it take to see results from performance marketing?
Paid advertising can drive results within the first week of launch. However, the first two to four weeks are typically about testing and optimisation. Meaningful, stable results usually build over the first month as we identify winning audiences, creatives and bidding strategies.
Do you provide the ad creative?
Yes. We develop ad copy, images and video concepts as part of our service. We also run systematic A/B tests to identify the best-performing creative. You can provide your own assets if you prefer, and we will optimise them for performance.
What makes your performance marketing different?
We focus on revenue, not vanity metrics. We track every dollar to a result. We optimise daily, not monthly. We test relentlessly. And we report transparently so you always know what your investment is delivering. No jargon, no hidden fees, just clear performance.
Can you work with my existing marketing team?
Yes. We can work alongside your in-house team, handling specific channels or providing full-service performance marketing management. We collaborate transparently and share all data, insights and learnings with your team.
Ready To Scale With Performance Marketing?
Claim your free performance marketing audit valued at $1,500. No obligation, no pressure. Just a clear roadmap for profitable paid growth.