Case Study: LLMZ Consulting Car Buyers

How Perth’s Car Buying Specialist Achieved 200+ Qualified Leads/Month and Scalable, Automated Deal Flow

Company Profile

LLMZ Consulting is a Perth-based car buying company with over 20 years of automotive industry experience. Specialising in same-day car buying and instant cash offers, LLMZ makes selling your car fast, secure, and hassle-free. Founder Luke regularly purchased 25–40+ cars per month for previous employers and launched LLMZ to gain greater freedom, flexibility, and earning potential while delivering the best car selling experience in WA.

The Challenge

No Real Focus on Marketing

Previous efforts with other agencies led nowhere; no consistent digital strategy.

Reliance on Cold Outreach

Depended on manual cold messaging via Facebook Marketplace and Gumtree, making lead flow unpredictable and time-consuming.

Manual Lead Qualification

100% of lead qualification and appointment booking was manual, taking too much time away from the profit centre—buying cars.

No Consistency in Lead Generation

Inbound enquiries were sporadic, making it hard to plan and scale.

Admin Overload

Too much time on the phone and in admin, not enough on high-value deals.

Strategic Solution

Business Warriors delivered a full-funnel, data-driven growth system

Deep-Dive Audit & Market Analysis

Assessed previous marketing attempts and the Perth competitive landscape. Identified unique selling points and high-value opportunities.

Conversion-Optimised Website Build

Designed and launched a new website focused on rapid conversion, with multiple landing pages targeting different seller segments (new cars, used cars, 4WDs, commercial vehicles, utes, vans, etc.), and clear, trust-building copy.

Paid Advertising Overhaul

Completely restructured all paid ad campaigns (Google & Facebook). Created targeted ads for high-value vehicles (Land Cruisers, utes, 4WDs, commercial vehicles, sedans), and developed unique offers: “We’ll come to you, same-day cash, instant transfer, drive away today.” Addressed seller pain points (no scams, no waiting, no tyre-kickers—just fast, fair deals).

Automated Lead Qualification & Appointment Flow

Built systems to capture, qualify, and nurture leads automatically. Implemented instant booking and reminder flows, reducing phone time and increasing in-person buying opportunities.

Video Content & Creative Testing

Produced explainer videos and tested them against static graphics. Ran multiple creative angles and headlines to optimise lead cost and conversion.

Ongoing Optimisation

Monthly testing and tweaking of ad copy, creative, and targeting. Focused on highest-profit segments (Land Cruisers, tricked-out 4WDs) to maximise ROI and monitored cost per lead and return on ad spend.

Results: Quantitative Impact

Metric

Result

Qualified Enquiries per Month

200+

Cost Per Enquiry

$16.64

Return on Ad Spend (ROAS)

4X

Manual Admin Time

Dramatically reduced

High-Value Deal Flow

Consistently increased

Brand Positioning

Now Perth’s go-to for fast, secure sales

Consistent Inbound Lead Generation: Over 200 qualified car seller enquiries per month.
Massive Time Savings: Automated lead qualification and appointment booking let Luke focus on buying cars, not chasing leads.
High-Value Deal Flow: Targeted high-profit vehicles, increasing average transaction value and profit margins.
4X Return on Ad Spend: For every dollar spent, LLMZ generated $4 in gross profit.
Scalable, Repeatable System: The business can now grow without being bottlenecked by manual prospecting.

Why it Worked

Full-Funnel Automation:

From first click to booked appointment, every stage was systematised—reducing admin and freeing up time for high-value activities.

Data-Driven Targeting:

Laser-focused on the best segments (Land Cruisers, utes, 4WDs, commercial vehicles) for higher deal values and margins.

Creative & Offer Testing:

Tested multiple ad angles, creative formats, and headlines to optimise cost per enquiry and conversion rates.

Trust-Building Brand Positioning:

Clear, compelling messaging (“same-day cash, instant transfer, drive away today”) set LLMZ apart from competitors and built instant credibility.

Client Testimonial

"Initially we engaged Business Warriors to set up our website, Facebook page and our enquiry landing page. The pages that Business Warriors set up are absolutely fantastic. Business Warriors also manage our Facebook advertising and management. Our return on intvestment has been incredible."

LLMZ Consulting Car Buyers

(Google Review)

About LLMZ Consulting Car Buyers

LLMZ Consulting is Perth’s trusted car buying specialist, offering a fast, secure, and transparent way to sell your car for cash often on the same day. With over two decades of industry experience, LLMZ delivers a better car selling experience for WA.

About Business Warriors

Business Warriors is Australia’s leading digital marketing agency for the automotive, beauty, and professional services sectors—delivering full-funnel, data-driven growth strategies that get results.