Automotive Marketing Case study: LLMZ CONSULTING
Too Many Enquiries To Handle Over 200 Enquiries Of People Wanting To Sell Their Car a Month
Cost Per Enquiry $16.64
The challenge and key problems
No real focus on marketing, had tried a few marketing companies prior but it didn't go anywhere
Relied purely on cold messaging across Facebook marketplace and Gumtree
There is no consistency in lead generation and inbound enquiry to the business
Lead qualification and appointment booking were 100% manual. Too much time spent on admin and calls, not enough on car buying (the profit centre).
Our Mission
Business Warriors and its brands mission is to become the most cutting-edge sales and marketing company across the beauty sector enabling hair and beauty businesses to accelerate growth and live lives to the fullest
Our Vision
Our vision is that business owners should never have to worry about their business as it is a gateway to the future and making a bigger impact on themselves, their family and community
Client Focused
Grow a Salon places its clients at the centre of all it does. We prioritise their needs, pay close attention to their input, and put forth endless effort to assist them in achieving their objectives.
Teamwork
We think that brilliant ideas can come from anyplace. To create the best possible strategy, we carefully communicate with our clients, pay attention to their input, and work together with them.
Innovation
We take great satisfaction in being at the forefront of the digital marketing industry. We are never content with the way things are; instead, we are continuously experimenting with new methods, trends, and technology.
Results Oriented
We are fixated on them. We track everything we do, and we utilise data to guide our plans and choices. We are dedicated to providing our clients with demonstrable results and real value.
Transperency
We pledge to be forthright and truthful with our customers. To make sure that our clients always understand what we're doing and why, we give frequent updates, thorough reports, and straightforward communication.
13+
Over 20 years in the automotive industry everything from sales to running a used car department. Specialises in car buying: regularly purchased 25–40+ cars per month for employers. Launched LLMZ to gain freedom, flexibility, and higher earning potential. Sought a system to attract inbound sellers and supplement cold outreach for maximum deal flow.
Our Approach To Achieving These Results For Skinfit Newfarm in Brisbane Australia
Deep-Dive Audit & Market Analysis:
Analysed LLMZ’s previous marketing attempts and competitor landscape. Identified unique points of difference and opportunities in the Perth market.
Conversion-Optimised Website Build:
Designed and launched a new website focused on rapid conversion.
Multiple landing pages targeting different seller segments (new cars, used, 4WDs, commercial vehicles, utes, vans, etc.).
Clear, compelling copy to build trust and showcase LLMZ’s same-day buying advantage.
Paid Advertising Overhaul:
Completely restructured all paid ad campaigns (Facebook & Google).
Created targeted ads for high-value vehicles: Land Cruisers, utes, 4WDs, commercial vehicles, and sedans.
Developed unique offers: “We’ll come to you, same-day cash, instant transfer, drive away today.”Addressed seller pain points (no scams, no waiting, no tyre-kickers just fast, fair deals).
Automated Lead Qualification & Appointment Flow:
Built automated systems to capture, qualify, and nurture leads.
Implemented instant booking and reminder flows so Luke could focus on appointments, not admin.
Reduced phone time, increased in-person buying opportunities.
Video Content & Creative Testing:
Produced explainer videos and tested them against static graphics. Ran multiple creative angles and headlines to optimise lead cost and conversion.
Ongoing Optimisation:
Monthly testing and tweaking of ad copy, creative, and targeting. Focused on highest-profit segments (Land Cruisers, tricked-out 4WDs) to maximise ROI. Monitored and improved cost per lead and return on ad spend.
Key Results
Consistent Inbound Lead Generation:
Over 200 qualified inquiries per month from motivated car sellers.
Massive Time Savings:
Automated lead qualification and appointment booking. Luke spends more time buying cars, less time chasing leads.
High-Value Deal Flow:
Targeted high-profit vehicles, increasing average transaction value and margins.
4x Return on Ad Spend:
For every dollar spent on advertising, LLMZ generated $4 in gross profit.
Brand Positioning & Trust:
LLMZ now stands out as Perth’s go-to car buyer for fast, secure, same-day deals.
Scalable, Repeatable System:
The business can now grow without being bottlenecked by manual prospecting.
Work with us privately here today
Our Dedicated Team Members are always ready to serve you
Jarrod Harman
Jarrod founded Business Warriors in 2018 with the aim to help turn Business worriers into Business Warriors using advanced sales strategies and cutting-edge marketing called the battle plan marketing and battle plan sales method. Jarrod's known industry wide for having generated over 253 million dollars in sales personally for his clients, large and small. Having sold multiple 7 figures in courses for himself, be sure to witness his passion for helping others in this challenge. Grow a salon's came about by accident after seeing a huge gap in the market available for salons around sales, marketing and growth strategies and now share simple but effective ways to grow a salon with more predictability
Serena Carli
Serena Carli has been involved in and had her own Business in Online Marketing, Social Media, and SEO for nearly 10 years, along with companies overseas in outsourcing and mobile services.
She has travelled extensively around the world and dealt with clients globally. She single handedly created a million dollar a year company with not much experience at that time, and since organised and run Business detox retreats global. She has spoken on stages in South Africa and America in front of an audience of over 2000 people with no speaking experience; just sheer guts, determination and will - sharing her knowledge around marketing a successful company online and outsourcing anything that doesn't serve you. Serena Founded Grow a salon with Jarrod and is our operations manager with a real passion for helping salons be more efficent with their daily activity
Andy
I'm Andy, the Salon Success Mentor.
As a fellow beauty business owner, I know firsthand the challenges and rewards of running a salon. Our journey started with a modest spray tanning salon, which, eventually together with my amazing partner, has grown into a thriving multi-million dollar beauty empire called 'The Skin Coaches'. We've had our fair share of setbacks, but our determination and passion for helping others feel beautiful has always carried us through. I haven't always been in the beauty industry. My earlier years were filled with struggles: substance abuse, reckless behaviour, and a negative mindset that held me back. Raised in a cramped caravan with my loving mother, I didn't have much in terms of material comforts. However, these tough experiences taught me the value of gratitude and the power of resilience. It wasn't until I made a conscious decision to turn my life around and build great teams and connections with people that I found my true calling: helping salon owners like you achieve their dreams. With my partner, our wonderful children, and our successful salons, I've built a life I'm proud of – and I want to help you do the same. My approach to mentoring focuses on the whole picture: mindset, team dynamics, client relations, and business strategy. By equipping you with the tools to motivate your staff, create a positive work environment, and better serve your clients, financial success will naturally follow. My passion lies in helping salon owners discover their "True Power to Choose" and break free from limiting beliefs. Countless salon owners have seen incredible results after just a few sessions with us, experiencing record-breaking revenue and a newfound sense of clarity and direction. In my previous life I've even managed a company with a $30 million annual turnover, so I know what it takes to succeed in the beauty industry. Apart from my work with salons, I also devote my time to mentoring disadvantaged youth, sharing valuable life lessons and helping them build a successful future. Are you ready to transform your beauty business and unlock its full potential? Book a free introductory call with me, Andy, and discover if my coaching approach is the right fit for you. You have nothing to lose and everything to gain. Let's embark on this journey to success together!
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