SQT Australia Case Study

Transforming B2B Growth and Brand Authority in the Aesthetic Industryne

Company Profile

SQT Australia is the category leader in all-natural, needle-free bio-microneedling for the professional aesthetics sector.

Their mission: to empower clinics with a scientifically validated, profitable, and safe skin rejuvenation solution—exclusively through a B2B model focused on practitioner success and long-term client results.

All-Natural

Needle-free bio-microneedling technology

B2B Focus

Professional aesthetics sector

The Challenge

Despite a breakthrough product and rising demand for holistic skin solutions, SQT Australia faced significant growth challenges

Digital Impact Challenge

Demonstrate measurable digital and commercial impact to maintain momentum and increase brand awareness—not only to attract new clinics, but also to elevate the product's reputation and drive greater product sales through the certified clinic network.

Market Expansion Challenge

Expand their presence within the professional community, ensuring SQT became the preferred solution among both new and existing clinics, while continually growing reorder rates and deepening market penetration.

Strategic Solution

In partnership with our agency, SQT Australia deployed a comprehensive, data-driven B2B growth strategy:

Search Engine Optimisation

Advanced SEO initiatives to expand the number of certified clinics and position SQT as the go-to solution for skin rejuvenation, increasing brand visibility among clinics and practitioners searching for innovative, results-driven treatments.

Meta Performance Campaigns

Precision-targeted Meta (Facebook/Instagram) campaigns designed to generate high-quality B2B leads, drive clinic onboarding, and remarket to prospects and communities already introduced to the brand.

Content & Authority Building

Development of thought leadership assets, educational resources, and proof-driven storytelling to reinforce SQT’s authority in the professional skincare space and move clinics from awareness to action.

Email Marketing & Automation

Automated email nurture sequences and event-triggered communications to streamline the sales process, drive conversions, boost event attendance, and increase reorder rates within the certified clinic network.

Sales Process Automation

Implementation of automated follow-up systems, streamlined sales workflows, and event attendance tracking to maximise conversion efficiency and operational scalability.

Practitioner

Comprehensive certification, scalable practitioner education, ongoing business mentoring, and marketing collateral support—empowering clinics to adopt, promote, and succeed with SQT’s system.

Community & Advocacy

Proactive initiatives to increase brand presence within industry communities, foster peer-to-peer advocacy, and drive repeat exposure and remarketing opportunities among both new prospects and existing certified clinics.

Quantitative Impact & Key Results

Since the beginning of our engagement, our data-driven strategies have delivered substantial and measurable growth across all key business metrics.

Sales Revenue

+365%

Significant growth since engagement began

Lead Generation

+500%

Massive increase in qualified leads

Total Orders

+266%

Substantial growth in transaction volume

Average Order Value

+27%

Healthy increase in customer spending

Certified Clinics

4x

Quadrupled network expansion

Reorder Rates

Significant Uplift

Ongoing tracking shows strong customer retention

Digital Engagement Metrics

Active Website Users

+77%

Strong growth in engaged visitors

Total Sessions

+72%

Increased website traffic

New Users

+63.5%

Expanded audience reach

Why Our Strategy Worked

A comprehensive approach combining data-driven marketing, practitioner enablement, and community building that delivered measurable results for SQT

Omnichannel B2B Acquisition

A strategically orchestrated mix of SEO, Meta campaigns, and email automation ensured SQT reached decision-makers at every stage of the buying journey—maximizing both new clinic acquisition and ongoing product sales.

Practitioner Enablement

Certification, scalable training, and ongoing marketing mentoring empowered clinics to confidently adopt and advocate for SQT, driving both initial uptake and sustained reorder rates.

Data-Driven Optimization

Continuous measurement and iteration across all digital channels enabled rapid refinement, ensuring every campaign and workflow delivered measurable ROI.

Community & Brand Advocacy

Active engagement within professional communities and peer networks amplified SQT's presence, deepened relationships, and enabled ongoing remarketing to both prospects and the certified clinic ecosystem.

Client Testimonial

"We have been working with Jarrod, Serena, Roslyn, and Diana for nearly six months, and their support has been invaluable—not only from a marketing perspective but also in embracing and sharing our overall vision. Without a clear vision, success is impossible, and this team truly understands and aligns with our goals.

What sets them apart is their ability to consistently deliver results. They possess a deep understanding of our products and have a proven track record of generating quality leads and driving solid sales. I've never partnered with an agency more capable of achieving such impactful outcomes. Can't recommend this team enough."

The Team

Jarrod

Serena

Roslyn

Diana

Verified Client

About SQT Australia

SQT Australia is redefining professional skin rejuvenation with its all-natural, needle-free bio-microneedling system. Proudly B2B, SQT partners exclusively with clinics, providing not just a treatment, but a complete business growth ecosystem—scientifically validated, commercially proven, and trusted by a rapidly expanding network of certified practitioners.