Childcare Centre Marketing | Business Warriors
Childcare Centre
Marketing
Built For Full Occupancy
Childcare centre marketing that fills every available spot and keeps your waitlist healthy. We help long day care centres, preschools, kindergartens and early learning centres across Australia attract local families, build trust online and maintain full occupancy through integrated digital marketing designed specifically for early childhood education.
Local SEO, Google Ads for childcare searches, Facebook and Instagram campaigns for enrolment drives, parent review generation, centre tour booking automations and reputation management. Everything your childcare centre needs to stay full.
Industry
Childcare
Early childhood education
Goal
Enrolments
Fill every available spot
Reach
Local
Families within 10km
Rating
4.8 / 49
Verified Google reviews
The Childcare Market
How Childcare
Centres Grow
Running a childcare centre is demanding enough without worrying about marketing. But with new centres opening regularly and government subsidy changes shifting parent behaviour, a strong online presence is no longer optional. Parents searching for childcare in your suburb will find your competitors first if you are not showing up in Google Maps and local search results.
Childcare marketing is unique because the decision-maker is a parent, not the child. Parents evaluate centres based on trust, safety, educational quality, convenience, cost and reputation. They read Google reviews, check your website, compare your NQS rating to competitors and look at your social media presence. Every touchpoint needs to communicate trust and quality, or the parent moves on to the next centre on the list.
We build childcare marketing systems that put your centre in front of families at every stage. From the first Google search to the centre tour booking to the enrolment confirmation, every touchpoint is engineered to build trust and drive enrolments. And once a family is enrolled, referral programs and review generation turn satisfied parents into your best marketing asset.
How We Work
- Google Ads targeting 'childcare [suburb]' and 'daycare near me' searches
- Local SEO to rank in the Google Maps pack for childcare searches
- Facebook and Instagram campaigns for enrolment drives and open days
- Centre tour booking automations with SMS and email reminders
- Parent review generation that builds trust and improves local rankings
- Reputation management across Google, CareforKids and social media
Trusted By Industry Leaders
Partnerships
& Integrations
Trusted By Real Clients
Trusted By
Childcare Centres
Rated 4.8 out of 5 from 49 verified Google reviews. A Perth based team trusted by childcare centres, preschools and early learning centres across Australia for marketing that fills enrolment lists and maintains full occupancy.
Google Rating
4.8 / 5
From 49 reviews
Reviews
49
Verified Google reviews
Based In
Perth, WA
Serving all of Australia
Why Us
Why Choose
Business Warriors
We are a Perth based agency that understands the childcare sector inside out. We know the enrolment cycle, the importance of NQS ratings in parent decision-making, the impact of government subsidy changes and the role of trust in parent choice. We build marketing systems that drive real enrolment outcomes, not just clicks and impressions.
Industry
Childcare
Early learning specialists
Goal
Occupancy
Full centre, healthy waitlist
Rating
4.8 / 49
Verified Google reviews
Trust
Built In
Reviews and reputation
Childcare Marketing
Full-Service
Capabilities
Google Ads For Childcare
Targeted search ads for 'childcare [suburb]', 'daycare near me', 'preschool [area]' and emergency care searches. Capture high-intent parents at the moment they are searching for care.
Local SEO For Centres
Google Business Profile optimisation, local citations and childcare directory listings that get your centre ranking in the Google Maps pack for local childcare searches.
Facebook and Instagram Ads
Enrolment drive campaigns, open day promotions and brand awareness ads targeting parents within your 10km catchment. Visual content showcasing your centre, programmes and happy children.
Centre Tour Bookings
Online tour booking system with automated SMS and email reminders. Follow-up sequences after tours that nurture families from visit to enrolment. Reduce no-shows and increase conversion rates.
Parent Review Generation
Automated review request systems that send requests to satisfied parents at the right moment. Build your Google review count, improve local rankings and create social proof that drives enrolments.
Reputation Management
Monitor and manage your centre's reputation across Google, CareforKids, StartingBlocks and social media. Respond to reviews professionally and build a reputation that attracts families.
Programme Page Content
Dedicated pages for each age group and programme. Nursery, toddlers, preschool, kindergarten, OSHC. Each page targets specific search terms and answers parent questions about your curriculum and approach.
Centre Website Design
Fast, mobile-first childcare websites with programme pages, virtual tours, online enquiry forms, fee structures, staff profiles and NQS rating highlights. Built to rank and convert.
Email Marketing For Centres
Newsletter campaigns for current families, enrolment nurture sequences for prospective parents and re-engagement campaigns for families who toured but did not enrol. Keep your centre top of mind.
Enrolment Tracking and Reporting
Monthly reports showing centre tour bookings, enrolment enquiries, cost per enquiry, organic traffic and review growth. Full visibility into how your marketing is driving real occupancy outcomes.
Ready to fill every spot at your childcare centre?
Our Clients
Who We Serve
Long Day Care
Long day care centres serving children from 6 weeks to school age. Marketing that targets local family searches and keeps your enrolment list full year-round.
Preschool and Kindergarten
Standalone preschools and kindergartens. Marketing that targets 'preschool [suburb]' searches and drives enrolment enquiries during key intake periods.
Outside School Hours Care
Before and after school care providers and vacation care programmes. Marketing that captures working parent enquiries and fills your programme capacity.
Family Day Care
Family day care educators and scheme coordinators. Local marketing that helps individual educators fill their vacancies and schemes grow their educator network.
Early Learning Centres
Premium early learning centres positioning above standard long day care. Marketing that showcases your educational philosophy, curriculum and NQS excellence ratings.
Multi-Centre Operators
Operators with multiple centre locations. Centralised marketing strategy with location-specific execution and consolidated reporting across all centres.
Our Promise
Our Commitment
Centre Audit
We review your current online presence, competitor childcare centres, local family demographics, NQS ratings in your area and parent search behaviour. We identify the biggest gaps and opportunities for enrolment growth.
Enrolment Strategy
A custom marketing plan targeting families searching for childcare in your area. We map the parent journey from first search to centre tour to enrolment and build campaigns for every stage, with trust-building messaging throughout.
Campaign Launch
Google Business Profile optimisation, local SEO, targeted Google Ads, Facebook and Instagram campaigns and centre tour booking automation. Everything goes live with conversion tracking and CRM integration from day one.
Reputation and Trust
Review generation campaigns, social proof building, community engagement and professional review response management. Build a reputation that makes parents choose your centre over competitors.
Occupancy Reporting
Monthly reports showing enquiries, tours booked, enrolment conversion rates, cost per enrolment and occupancy trends. We refine the strategy based on real data to keep your centre full.
The Opportunity
Childcare Demand
Is Growing Fast
The Australian childcare sector is experiencing record demand, driven by government subsidy changes, workforce participation rates and population growth in new housing developments. Centres with strong online visibility are filling faster than ever, with waitlists growing month over month. But new centres are also opening at a record pace, increasing competition in many areas. The centres that invest in marketing now will build a reputation and search presence that dominates their local area for years. Every month you wait, competing centres are capturing the families that should be on your enrolment list.
“I employed the services of Business Warriors Digital Marketing Agency in June 24 and have been extremely happy with the level of service from them. Our business is really starting to power upwards with the expert advice, SEO work and website development. Their team has a wealth of knowledge and very responsive.”
Jacky Wyatt
Your Team
Built By Local Experts
Jarrod Harman
Founder and Strategist
The driving force behind Business Warriors. Jarrod brings deep expertise in digital marketing strategy, sales systems and business growth. Known for being full of knowledge and delivering strategies that produce real, measurable results. From sales scripts that generate $150K+ to systems that triple client income, Jarrod's approach is all about outcomes. He leads every childcare marketing project personally, making sure the campaigns, landing pages and enrolment funnels align with your occupancy targets.
Serena
Operations and Growth
The operational backbone of Business Warriors. Serena ensures every client engagement runs smoothly, every campaign is optimised and every childcare marketing system delivers. Clients consistently praise the hands-on support and attention to detail that Serena brings to every project. From the first strategy session through to campaign launch and monthly reporting, she keeps your childcare marketing on track, on time and on budget.
We Eat Our Own Dog Food
We Run Our Agency
On The Same AI Agents
This is not theory. Business Warriors runs on an AI agent infrastructure built around Hermes Agent by Nous Research. We use voice agents, skills agents, role-based agents and a central brain that orchestrates them all. The results are real and measured in our own business.
+47%
Increase in output after building AI agent infrastructure
2x
Doubled capacity across web development and organic marketing
1/wk
Admin and finance down to one simple weekly check, fully automated
Our central brain (Hermes Agent) orchestrates content agents that research and draft scripts, video agents that generate HeyGen videos end to end, SEO agents that build and audit pages, CRM agents that manage our pipeline and run Monday hygiene audits, coding agents (Claude Code) that develop our website alongside our human team, and admin agents that handle financial follow-up and expense tracking. Jarrod reviews at defined checkpoints. The agents do the rest.
Read the full case studyYour Data Stays Yours
How We Handle
Your Business Data
Your Systems, Your Rules
Our AI agents connect to your existing CRM, phone system and tools via secure APIs. We never replace your infrastructure. We enhance it.
Real-Time Processing
Agents process enquiries and data in real-time. Call transcripts, lead details and customer interactions flow through your systems, not ours.
No Data Hoarding
We do not store your customer data outside your CRM. Agent conversations, lead qualifications and bookings stay in your GoHighLevel, your phone system, your tools.
We comply with Australian Privacy Act requirements. Human-in-the-loop checkpoints ensure sensitive decisions are reviewed before action.
Common Questions
FAQs
How much does childcare centre marketing cost?
Childcare centre marketing management starts at $1,500 per month for a single centre. This includes Google Ads management, local SEO, social media marketing, review generation and CRM automation. Ad spend is additional, with a recommended minimum of $800 per month. Multi-centre operators typically invest $3,000 to $5,000 per month depending on the number of locations. A one-time website build starts at $2,500. Every quote is fixed upfront with no hidden costs.
How long does it take to see enrolment enquiries?
Google Ads can drive enquiries within the first week of launch. Local SEO improvements show in Google Maps rankings within 4 to 8 weeks. Organic search traffic builds over 3 to 6 months. Most centres see a clear increase in tour bookings and enrolment enquiries by month two, with steady growth from month three onward as all channels compound.
Can you help with open day and enrolment drive campaigns?
Yes. We run dedicated enrolment drive campaigns on Facebook and Instagram targeting parents within your catchment area. We create open day event pages, promotional graphics, registration forms and automated follow-up sequences. These campaigns are particularly effective during key enrolment periods like January intake and mid-year transitions.
Do you understand childcare compliance requirements?
Yes. We understand ACECQA requirements, National Quality Framework compliance, and advertising standards for early childhood education. All marketing content we create is compliant with relevant regulations. We can also highlight your NQS ratings, educational philosophy and quality indicators as marketing advantages where appropriate.
Can you help my centre rank in Google Maps?
Absolutely. The Google Maps pack is the single most important search result for childcare centres. We optimise your Google Business Profile with complete information, photos, programme details, regular posts and Q and A management. We build local citations, generate parent reviews and create suburb-specific content that signals to Google your centre is the most relevant local result.
What makes Business Warriors different from other marketing agencies?
We are a Perth based team that specialises in childcare marketing. We understand the enrolment cycle, NQS ratings, the parent decision-making journey and the compliance requirements specific to early childhood education. We do not run generic campaigns. Every strategy is built around your centre, your programmes and your local catchment. And we report on enrolment outcomes, not just vanity metrics.
Can you build a website for my childcare centre?
Yes. We build fast, mobile-first childcare websites with programme pages for each age group, virtual tours, online enquiry and tour booking forms, fee structures, staff profiles, NQS rating highlights and parent portal integration. Prices start at $2,500 for a standard centre website and $4,000 for a premium site with advanced features.
Do you work with new centres that are not open yet?
Yes. We work with centres during their setup phase to build their online presence before opening. This includes website development, Google Business Profile setup, pre-opening enrolment campaigns, waitlist management and community awareness building. A strong pre-opening marketing campaign can fill a new centre before it even opens its doors.
Ready To Fill Your Childcare Centre?
Claim your free childcare marketing plan valued at $1,500. No obligation. No pressure. Just a clear roadmap to full occupancy.