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Strategy, execution, and accountability across channels run like an internal team, measured like a performance partner

I’ve been working with Jarrod & Serena for nearly a year now and have seen substantial growth in my business. Unlike other companies that I have dealt with in the past they are the real deal. They monitor all their Ad & SEO campaigns, constantly critiquing, to ensure that a revenue generating outcome is achieved. Highly recommend their services.

Laserclear A.

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Business Warriors are the best marketing agency I’ve worked with so far, they deliver extraordinary results in a timely manner, along with their great experience in the field through which they can lead businesses to huge success.

Dua F

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I have been working with Jarrod for 3 years now. I tripled my income in 3 days working on my own in a hair salon. Now I own 3 businesses and have 5 staff. We are constantly growing and I couldn’t do it without the Business Warrior team. I highly recommend Jarrod and invite you to trust in him.

I am happy for anyone to give me a call and ask me for my experience. I am still currently working closely with the team.

Karina D.

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I cannot speak of Jarrod and his team highly enough! I was very nervous at first because I had been let down by 2 marketing agencies in the past. But I decided to trust my instincts with Business Warriors, and I have not looked back!!! my business has grown in revenue ever since. These guys know their stuff, they listen and implement fast and when things are not giving me results, they take the initiative to tweak things until we get results. This is 1 part of my business I feel like I don't need to worry about, and they feel like part of my team and always cheer me on too! We are now working together for nearly 2 years and they are helping me kick my sales goals each month. Do yourself a favour and sign up with Business Warriors, your business will thank you in the numbers!

SkinFit New Farm

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No Cookie Cutter Digital Marketing Strategies here

Multi Channel Strategy Customised To Your Business And Situation

At our Digital Marketing Agency Business Warriors we realise that business can be tough cash flow can be tight as you grow therefore there isn't a 1 size fits all to grow your business so the first step with us is to always do a free marketing plan with you to get super clear on what your game plan will be prior to even discussing working together.

Results For Your Business Thats All That Matters

Your business hitting the goals your after this year is all that matters to our digital marketing agency.

Return on investment is where all strategy starts and is the benchmark to where our KPI's as a company for you stem from and we believe in a what ever it takes mindset

Get Everything Done For Your Business You Need To Succeed

Our digital marketing agency is full service and does everything in house so there is no need to contract multiple businesses just to get done what your business needs to succeed.

Multiple digital marketing agencies are now a thing of the past.

Digital Marketing Services for Your Business

Driving Growth For Businesses Across Australia, New Zealand, USA, Canada And The United Kingdom Meet Your Last Online Marketing Company Ever

Focusing On Just One Form Of Digital Marketing Doesn't Work Anymore

We hear this too often "I used an agency previously and I didn't get the result" Or "My Current Agency Doesn't Understand My Business" This is a large reason why we do a FREE MARKETING PLAN upfront because it helps us fully understand your business. If you are like a lot of other businesses and you get growth by keeping clients and getting customers to always come back and buy more products and services from you at higher price points to increase the lifetime value of each client/customer then this is why you need more than one form of marketing.

We all know having first movers advantage in business has huge advantages however imagine being the first person a client sees before they are ready to buy your product or service. But to also be there to capture people when they are ready to buy and then get them to repeat business with you time and time again. This is how businesses are grown and how you will grow your business in 2024

No Obligation, No Catch, Just Free Advice And A Plan Without The BS. CLICK BELOW To Get Started Today

What digital marketing services can we provide

PPC Icon

PPC advertising works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. Advertisers can create ads that will be displayed to users who search for those keywords or phrases. When a user clicks on an ad, the advertiser pays a fee to the platform where the ad was displayed.

Content marketing icon

If you want to become the go to
business in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEO icon

Too many business don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

Social media icon

Social media is a pivotal part of growing your business know what to post, when to post and how to post it so it effectively builds the brand in a machine that gets people to click through to your website or into your booking system to book a service with you or buy products

Web development icon

Building a website is ok but building a website that converts traffic into bookings and sales for your business is a completely different thing we help create website that convert traffic to bookings for your business

Funnel Development icon

If you have a specific offer your
business uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

Conversion Rate Optimisation

Your business conversion rates extend a lot further than you or your team answering the phone, it also stems too your consultations, your product sales, your website visitors to booking or sale rate optimising these areas by as little as 5% can make a large difference as to where your business growth will be in as little as 12 months

Email icon

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

Business coaching icon

Business Coaching

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

Who Is Business Warriors | digital Marketing Agency

jarrodharman

Business Warriors has evolved over the years to the digital marketing agency based in Perth that helps businesses to scale through predictable and scalable sales and marketing acquisition systems while making sure to remain profitable with the appropriate systems and processes.


Our specialty is helping your business to increase the amount of visibility you get daily through specific
content marketing and SEO Strategy using the algorithm to your businesses advantage.


We then like to increase your businesses conversation rates through sales training, website optimisation and conversion rate testing systems.


Once these things are done, we add fuel to the fire with bulletproof hyper targeted PPC advertising and Social media marketing retargeting to accelerate your results over the long term.


We like to set big targets and provide guarantees to our clients otherwise we don't get paid for what we do. We also serve various industry markets, including automotive marketing, childcare center marketing, adult SEO, medical marketing, and medical SEO


www.growasalon.com is a product company owner by http://www.businesswarriors.global

jarrodharman

How Can our digital marketing agency Help You

  • Warriors Hook A Killer Offer To Hook In Your Ideal Client

  • Pick your battlefields (Social Media Marketing) Meta Advertising across Facebook, Instagram and whatsapp, LinkedIn Marketing, Google Advertising, Bing advertising, TikTok Advertising, and SEO (Search Engine Advertising)

  • Content Marketing to acquire brand awareness and buyers before their ready to buy, paid ads and organic content marketing to find people when their ready to buy and email marketing and text marketing to get clients to buy from you time and time again.

  • Warriors Strike (making the right offer in front of your ideal dream clients that will pay you the most)

  • Doubling the number of enquiries your business gets in a 12-month period

  • The Warriors conversion formula (setting appointments & getting them to show up)

  • The Warriors Pitch (the most tested selling system ever, for real) so you and your team close a higher ratio of leads coming through your campaigns

  • How to create world class products and high-priced products and services and experiences for your clients so that you can charge a premium and stand out from everyone else

  • How to keep feeding your business from this skill for years to come (retention of clients)

  • How to leverage yourself and build world class high performing sales teams

  • Plus so much more

Our Blog

Your Clients Aren't Googling "Salon Near Me" Anymore - Here's Where They Actually Look

Your Clients Aren't Googling "Salon Near Me" Anymore - Here's Where They Actually Look

February 20, 20265 min read

The way people find salons has completely changed. If you're not showing up in the right places, you're invisible to your future clients.

Think about how you found your last restaurant. Did you Google it? Or did you ask a friend, check Instagram, scroll TikTok, or maybe even ask Siri?

Your clients do the same thing when they're looking for a new salon. And if your only strategy is hoping to rank on Google, you're missing most of them.

Let me show you what's actually happening - and how to fix it.

The Salon Discovery Shift

Here's a stat that should make you pay attention: nearly 1 in 5 people now use voice search. And by 2028, over a third of all searches will happen through AI assistants like ChatGPT.

When Someone asks their phone "What's the best hair salon near me?" - your Google ranking doesn't determine the answer anymore. The AI does. And it uses completely different criteria than Google.

But that's just the start.

Where your clients actually look:

  • Instagram - scrolling through transformation posts and stories

  • TikTok - searching "best salon [your area]" or watching hair/beauty content

  • Friends and family - asking for recommendations in group chats

  • AI assistants - ChatGPT, Siri, Alexa giving direct recommendations

  • Google Maps - but reviews matter more than website SEO

If you're invisible on those platforms, you're invisible to a huge chunk of potential clients.

The Three Places You Need to Show Up

1. Social Media (Where They Browse)

Your future clients are scrolling Instagram and TikTok every day. They're not searching for salons - they're being inspired by content. When they see a stunning colour correction or satisfying blowout video, they save it. They follow the salon. They remember you when they need a booking.

What works right now:

  • Before/after transformations (still the most saved content type)

  • "Day in the life" behind-the-scenes content

  • Quick tips and advice (builds trust before they ever book)

  • Client testimonials and reactions

  • Trending audio with salon-relevant content

You don't need to go viral. You need to show up consistently so when someone IS ready to book, you're already familiar.

2. Reviews and Recommendations (Where They Validate)

Nobody books a salon without checking reviews first. But it's not just Google reviews anymore.

Where clients check you:

  • Google Business Profile (still important - but it's the reviews, not your website)

  • Instagram comments and tagged posts

  • TikTok comments asking "where did you go?"

  • Facebook recommendations in local groups

  • AI assistants summarising what people say about you

Here's what's changed: AI tools like ChatGPT are now pulling from reviews, social mentions, and online discussions to recommend businesses. If people are saying good things about you across multiple platforms, AI notices. If they're not talking about you at all, you don't get recommended.

The fix: Make it ridiculously easy for happy clients to share their experience. A simple "Would you mind posting a quick review? It really helps us" after a great appointment goes a long way.

3. Your Google Business Profile (Where They Convert)

I said Google rankings don't matter as much - but your Google Business Profile absolutely does. This is where clients book, call, and get directions. Most of them never visit your actual website.

What to optimise:

  • Photos - lots of them, updated regularly, showing your work and space

  • Reviews - respond to every single one (yes, every one)

  • Posts - GBP lets you post updates, offers, and content directly

  • Services - list everything with accurate pricing

  • Hours and contact info - keep it current

Think of your GBP as your real homepage. Because for most clients, it is.

The New Client Journey (A Real Example)

Let me walk you through how a new client actually finds a salon in 2026:

Sarah is scrolling TikTok after work. She sees a satisfying balayage transformation video and saves it. She doesn't think about booking - she just liked the content.

Two weeks later, she mentions to her friend she wants to refresh her hair colour. Her friend says "Oh, I saw this salon on TikTok - let me find it."

She finds your account, scrolls through your posts, watches a few more videos. She's building trust without you even knowing.

When she's ready to book, she searches your salon name on Google. She reads a few reviews, checks your prices, and clicks the "Book" button on your Google Business Profile

Notice what didn't happen: She didn't search "hair salon near me." She didn't compare 10 different websites. She didn't find you through SEO.

She found you through content, validated you through reviews, and converted through your GBP.

That's the 2026 client journey.

Your Action Plan for This Week

Day 1-2: Check Your Visibility

  • Search for your salon on ChatGPT and ask "What's the best salon in [your area]?" Do you come up?

  • Check your Google Business Profile. When was the last time you added photos or posts?

  • Look at your last 10 Instagram posts. Would a stranger know what you do and why you're good?

Day 3-4: Ask for Reviews

  • Text 5 recent happy clients asking for a quick Google review

  • Post a story thanking clients who tag you (encourages more tags)

  • Respond to any reviews you haven't replied to yet

Day 5-7: Create Content

  • Film 3 before/after transformations this week

  • Post at least one piece of content showing your work

  • Add a new photo and post to your Google Business Profile

Small consistent actions beat big occasional efforts every time.

The Bottom Line

Your clients aren't sitting at a computer Googling "best salon near me" anymore. They're discovering salons through content, validating through reviews and social proof, and booking through Google Business Profile.

If your only strategy is traditional SEO and hoping people find your website, you're building on a shrinking foundation.

Show up where your clients actually look. Create content that inspires them. Make it easy to book when they're ready.

That's salon marketing in 2026.

Want a step-by-step system for attracting dream clients to your salon? Check out our resources at Grow a Salon - helping salon owners build businesses they love.


blog author image

Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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4.8 star rating

From 49 reviews on Google

I have been working with Jarrod for the last week and already have experienced a massive growth in sales. In 3 days of implementing his strategies we doubled our sales for the week already and that was just the start of the week. He has literally held my hand through the whole process and the support is amazing.

Karina Dulnoan

This guy is FULL of knowledge. There has never been a time where he has not answered any of my questions or put me in the right direction of someone who does know.

Sarah Gale

Jarrod helped me take my business to a new level. I could not do this on my own.

Amy Small

With your sales script we did over 150,000 in sales totally works just speak the words on it

Jo Botting

Moving on with day six, and there has been tremendous amount of mindset shift on my part.

J. Gallaher

I have been working with Jarrod for the last week and already have experienced a massive growth in sales.

Serena Carli

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