Pay per click advertising, or PPC advertising, is a method of online advertising where advertisers pay money every time a user clicks on their ad.

PPC ads can show up on search engine results pages, social media feeds, web pages and apps.

The most popular method of PPC advertising is paid search ads. They look like normal search results but show up on the top and bottom of the first page of search engine results when a particular keyword is searched.

So, how do search engines decide which ads get the best position on the results page?

It comes down to an Ad Auction. Advertisers need to bid on the search terms (keywords) they want to display their ads.

Then Google or the other search engine uses your bid together with other criteria, such as the relevance of the ad, to determine which ads are displayed, in which order.

That depends on your business. PPC is a powerful digital marketing strategy. One of the most significant benefits is SPEED.

You can put hyper-targeted ads in front of your audience in just a few hours (with right know-how, of course). This is perfect if your business is kicking off and you want to get your brand noticed, or you have a time-sensitive offer that you want to get out there.

Nothing brings in results as quickly as PPC advertising. It’s like flicking a switch!

SEO and social media are brilliant tactics for long-term growth, but PPC marketing can put you on page 1 of Google in less than a day. Sure, it comes at a price, but if you want to drive qualified traffic to your website instantly, PPC is highly effective.

Another brilliant thing about PPC is that you only pay when someone sees your content.

With the right hyper-targeted strategy, this means you can make sure you’re not wasting money on audiences who aren’t interested in your products or services.

Every industry has a different click-through rate benchmark, so it’s worth knowing what you’re shooting for in your sector.

Across industries, the average CTR on Google Ads paid search ads is around 2%. So, anything above 2% can be considered a good CTR.

It depends. We know that’s frustrating to read, but there’s no easy answer as every location around the world is different. PPC is an auction system that rewards businesses that have high-quality ads. As a general rule, the better your ad campaign, the lower your cost per click. As an example, the average cost per click in Google Ads is from $1 – $2 on the search network.

The most expensive keywords in Google Ads cost upwards of $50 per click. it just depends on your area and the amount of competition that run advertising.

Don’t worry about your budget getting out of control. PPC advertising gives you a tremendous amount of control over how your budget is spent.