Childcare SEO: How To Rank Your Daycare Centre On Google In 2025
Parents are not driving around looking for signs anymore.
They are on their phones typing things like “childcare near me”, “daycare [your suburb]” and “best childcare [area]”.
If your centre is not showing up on the first page of Google, those enrolments go straight to someone else.
This guide will walk you through childcare SEO step by step so you know how to rank your daycare centre on Google in 2025, without needing to become a full time marketer.
We will cover:
What childcare SEO actually is
How parents search for daycare in 2025
How to set up your Google Business Profile the right way
How to fix your website so Google and parents love it
How to use content, reviews and local SEO to win
When it makes sense to bring in achildcare SEO agency
What Is Childcare SEO (And Why It Matters In 2025)?
Childcare SEO is simply the process of making sure your daycare or early learning centre shows up when local parents search on Google.
Instead of only relying on Facebook ads or word of mouth, you:
Optimise your website
Optimise your Google Business Profile
Build trust with content and reviews
So when someone types:
“childcare near me”
“daycare [your suburb]”
“early learning centre [area]”
your centre appears at the top.
Why it matters:
Each child is worth thousands per year to your centre
A few extra enrolments per month can change your revenue
Parents trust Google results and reviews more than random ads
Paid ads stop the second you stop paying.
Childcare SEO services build an asset that keeps working for you month after month.
How Parents Actually Search For Childcare In 2025
Most parents do some version of the same thing:
Pull out their phone
Open Google
Type a local search like:
“childcare near me”
“daycare [suburb]”
“before and after school care [suburb]”
“best childcare [city]”
Look at themap pack(the three local listings with reviews)
Click the centres with the best reviews and most helpful websites
Your daycare SEO strategy has to be built around these real searches, not just your brand name.
If you want to know how to rank your childcare centre on Google, you start by understanding and targeting the exact phrases parents use.
Step 1 – Set Up Your Google Business Profile Properly
If you only do one thing from this guide, do this.
Your Google Business Profile (GBP) is what shows in the map results when someone searches “childcare near me”.
Choose the right categories
Set your primary category to the closest match:
“Day care centre”
“Child care agency”
“Preschool”
Then add secondary categories if they fit:
“Preschool”
“Kindergarten”
“After school program”
This helps Google understand what you actually do.
Fill in every detail
Do not leave this half done. Add:
Exact business name
Address and phone number (must match your website)
Opening hours
Website URL
Services and highlights
In your description, naturally include phrases like:
“childcare centre in [suburb]”
“daycare in [area]”
“early learning centre for children aged [X–Y]”
This supports your childcare local SEO and daycare local SEO.
Add real photos and posts
Parents want to see:
Outside of the centre
Rooms and play areas
Outdoor spaces
Happy kids and staff (with permission)
Upload a good mix of photos and add new ones regularly.
Use Posts to promote:
Open days
Holiday programs
Special offers
Important updates
A well optimised Google Business Profile is one of the fastest ways to improve your daycare SEO and get more calls.
Step 2 – Build A Childcare Website That Google And Parents Love
Your website has two jobs:
Help you rank on Google
Turn visitors into tour bookings and enquiries
If you want to know how to get your daycare on the first page of Google, your website structure matters.
Use clear location pages
Do not hide everything on one generic “Locations” page.
Create a separate page for each centre or main suburb, for example:
/childcare-centre-parramatta/early-learning-[suburb]
Each location page should:
Use the suburb in the title, H1 and naturally in the copy
Show your address, phone and opening hours
Embed a Google Map
Include real photos from that centre
Have a clear “Book a tour” or “Join the waitlist” button
This is a core part of childcare SEO and daycare local SEO.
Make your homepage work harder
Your homepage should instantly answer:
Who you help (ages, type of care)
Where you are (suburbs / region)
Why parents should choose you
Include:
A short intro about your centre
A list of suburbs you serve
Links to your location pages
Clear calls to action
Google and parents both need to understand what you do in seconds.
Step 3 – Do Basic Keyword Research For Your Childcare Centre
You do not need fancy tools to start.
Think of keywords as “the words parents type into Google”.
For childcare SEO and daycare SEO services, your core keywords will be:
childcare [suburb]
daycare [suburb]
early learning [suburb]
before and after school care [suburb]
vacation care [suburb]
You can also target long tail keywords like:
“how to rank my childcare centre on google”
“how to get my daycare on the first page of google”
“childcare seo tips 2025”
How to find simple keywords
Start typing “childcare [your suburb]” into Google and see suggestions
Look at “People also ask” questions
Listen to the exact words parents use on the phone
Pick 5–10 phrases per centre and use them:
In your page titles
In your H1 and H2 headings
In the first paragraph of each page
In image alt text
In your Google Business description
This is the foundation of any childcare SEO strategy.
Step 4 – Create Helpful Content That Answers Parent Questions
Google wants to show helpful content. Parents want answers.
Good content is a win for both.
Blog topics that support childcare SEO
Here are some blog ideas that work well for childcare marketing SEO:
“How To Choose The Right Childcare Centre In [City]”
“First Day At Childcare Checklist For Parents”
“Childcare Subsidy Explained For [State] Parents”
“How To Prepare Your Child For Their First Day At Daycare”
“What Your Child Learns At Our [Age Group] Program”
These articles help you rank for long tail keywords like:
“childcare seo tips 2025”
“best childcare seo strategy for parents”
“how to choose a daycare in [city]”
How to use your content
Link from each blog back to your main location pages
Share the articles in your email list and on social media
Use them in your follow up with new enquiries
The more you educate and help, the more parents trust you.
This is exactly how smart childcare SEO agencies build authority for their clients.
Step 5 – Get More Google Reviews (The Right Way)
If you want to know how to rank your daycare centre on Google, reviews are a big part of the answer.
Parents will read your reviews before they call you.
Build a simple review system
Ask happy parents at key moments
After their child settles in
After a positive conversation or milestone
Send a short SMS or email with your Google review link
Make it easy and quick for them to leave a review
Reply to every review
Reply to all reviews, good and bad:
Thank them by name
Mention something specific
Reinforce your suburb or program naturally
Example:
“Thank you Sarah, we love supporting families in [Suburb] and seeing [Child’s Name] grow in our preschool program.”
More genuine 5 star reviews = stronger childcare local SEO and more trust.
Step 6 – Fix Technical Issues That Hold Your Childcare SEO Back
You do not need to become a developer, but you should know the basics.
Make sure your site is:
Fast on mobile– most parents are on their phones
Secure (HTTPS)– no “Not secure” warnings
Clean– no obvious broken pages or weird errors
There is also behind the scenes code called schema that helps Google understand your business type.
For childcare, that means using LocalBusiness / ChildCare schema so Google clearly sees you as a childcare centre in your suburb.
Your web developer or childcare SEO agency can handle this for you.
Step 7 – Track What Is Working (So You Can Scale It)
If you are serious about daycare SEO and childcare SEO services, you need to know what is actually working.
Track the basics
How many calls come from Google search
How many enquiry forms or tour bookings come from your website
Which pages get the most visits
Which blogs or suburbs drive the most leads
Use:
Google Analytics
Call tracking or at least click-to-call tracking
Simple monthly reports (no 40 page fluff)
Then make decisions:
If a location page is driving a lot of enquiries, build more content around that area
If a blog gets traffic but no enquiries, improve the offer and call to action
This is how you build the best childcare SEO strategy for your specific centre, not just copy what others do.
Common Childcare SEO Mistakes To Avoid
A few things that hurt rankings and enquiries:
Only relying on Facebook and ignoring Google
Having one generic “Locations” paragraph instead of real suburb pages
Using only stock photos and no real centre photos
Never asking for Google reviews
Letting your website get slow and outdated
Trying to DIY everything with no clear plan or tracking
Avoid these and you are already ahead of most centres.
When To Bring In A Childcare SEO Agency
You can do some of this yourself.
But there is a point where it makes sense to bring in a childcare SEO agency or specialist.
Signs you are ready for help
You are full on operations and admin and marketing keeps slipping
You have tried “a bit of everything” and nothing sticks
Competitors keep outranking you even though your centre is better
You want a clear plan and someone to execute it for you
A good agency will:
Audit your current childcare SEO setup
Build a cleardaycare SEO strategyaround your goals
Implement changes and content
Report in plain language so you know what is happening
If you want a done for you approach, that is exactly what we do at Business Warriors.
Want A Done-For-You Childcare SEO Plan For Your Centre?
You now know the basics of how to rank your childcare centre on Google and how childcare SEO works in 2025.
If you want to move faster and avoid the guesswork, we can build the plan for you.
At Business Warriors we specialise in local service businesses and offer:
Dedicatedchildcare SEO services
Full childcare centre marketing including Google Ads, social and email
Clear, no fluff reporting focused on enquiries and enrolments
You can:
Get a full audit of your website and Google presence
See where you are losing enquiries right now
Get a 90 day action plan to improve your rankings and leads
If you are ready to fill your centre and stay full,
claim your free childcare SEO plan and book a 30 minute growth session with our team.
Our SEO Agency has been operating for 7 years now as a major part of the foundation strategy uniquely used by Business Warriors Digital Marketing Agency we look forward to meeting you
