Digital Marketing Agency

Data Driven Digital Marketing That Acquires Sales Fast

CLICK BELOW TO GET STARTED TODAY

I’ve been working with Jarrod & Serena for nearly a year now and have seen substantial growth in my business. Unlike other companies that I have dealt with in the past they are the real deal. They monitor all their Ad & SEO campaigns, constantly critiquing, to ensure that a revenue generating outcome is achieved. Highly recommend their services.

Laserclear A.

Verified Google Review

Business Warriors are the best marketing agency I’ve worked with so far, they deliver extraordinary results in a timely manner, along with their great experience in the field through which they can lead businesses to huge success.

Dua F

Verified Google Review

I have been working with Jarrod for 3 years now. I tripled my income in 3 days working on my own in a hair salon. Now I own 3 businesses and have 5 staff. We are constantly growing and I couldn’t do it without the Business Warrior team. I highly recommend Jarrod and invite you to trust in him.

I am happy for anyone to give me a call and ask me for my experience. I am still currently working closely with the team.

Karina D.

Verified Google Review

I cannot speak of Jarrod and his team highly enough! I was very nervous at first because I had been let down by 2 marketing agencies in the past. But I decided to trust my instincts with Business Warriors, and I have not looked back!!! my business has grown in revenue ever since. These guys know their stuff, they listen and implement fast and when things are not giving me results, they take the initiative to tweak things until we get results. This is 1 part of my business I feel like I don't need to worry about, and they feel like part of my team and always cheer me on too! We are now working together for nearly 2 years and they are helping me kick my sales goals each month. Do yourself a favour and sign up with Business Warriors, your business will thank you in the numbers!

SkinFit New Farm

Verified Google Review

No Cookie Cutter Digital Marketing Strategies here

Strategy Customised To Your Business And Situation

At our Digital Marketing Agency Business Warriors we realise that business can be tough cash flow can be tight as you grow therefore there isn't a 1 size fits all to grow your business so the first step with us is to always do a free marketing plan with you to get super clear on what your game plan will be prior to even discussing working together.

Results For Your Business Thats All That Matters

Your business hitting the goals your after this year is all that matters to our digital marketing agency.

Return on investment is where all strategy starts and is the benchmark to where our KPI's as a company for you stem from and we believe in a what ever it takes mindset

Get Everything Done For Your Business You Need To Succeed

Our digital marketing agency is full service and does everything in house so there is no need to contract multiple businesses just to get done what your business needs to succeed.

Multiple digital marketing agencies are now a thing of the past.

Digital Marketing Agency Services Completely Done For Your Business

Driving Growth For Businesses Across Australia, New Zealand, USA, Canada And The United Kingdom Meet Your Last Online Marketing Company Ever

Focusing On Just One Form Of Digital Marketing Doesn't Work Anymore

We hear this too often "I used an agency previously and I didn't get the result" Or "My Current Agency Doesn't Understand My Business" This is a large reason why we do a FREE MARKETING PLAN upfront because it helps us fully understand your business. If you are like a lot of other businesses and you get growth by keeping clients and getting customers to always come back and buy more products and services from you at higher price points to increase the lifetime value of each client/customer then this is why you need more than one form of marketing.

We all know having first movers advantage in business has huge advantages however imagine being the first person a client sees before they are ready to buy your product or service. But to also be there to capture people when they are ready to buy and then get them to repeat business with you time and time again. This is how businesses are grown and how you will grow your business in 2024

No Obligation, No Catch, Just Free Advice And A Plan Without The BS. CLICK BELOW To Get Started Today

What digital marketing services can we provide

PPC Icon

PPC advertising works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. Advertisers can create ads that will be displayed to users who search for those keywords or phrases. When a user clicks on an ad, the advertiser pays a fee to the platform where the ad was displayed.

Content marketing icon

If you want to become the go to
business in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEO icon

Too many business don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

Social media icon

Social media is a pivotal part of growing your business know what to post, when to post and how to post it so it effectively builds the brand in a machine that gets people to click through to your website or into your booking system to book a service with you or buy products

Web development icon

Building a website is ok but building a website that converts traffic into bookings and sales for your business is a completely different thing we help create website that convert traffic to bookings for your business

Funnel Development icon

If you have a specific offer your
business uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

Conversion Rate Optimisation

Your business conversion rates extend a lot further than you or your team answering the phone, it also stems too your consultations, your product sales, your website visitors to booking or sale rate optimising these areas by as little as 5% can make a large difference as to where your business growth will be in as little as 12 months

Email icon

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

Business coaching icon

Business Coaching

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

Who Is Business Warriors | digital Marketing Agency

jarrodharman

Business Warriors has evolved over the years to the digital marketing agency based in Perth that helps businesses to scale through predictable and scalable sales and marketing acquisition systems while making sure to remain profitable with the appropriate systems and processes.


Our specialty is helping your business to increase the amount of visibility you get daily through specific
content marketing and SEO Strategy using the algorithm to your businesses advantage.


We then like to increase your businesses conversation rates through sales training, website optimisation and conversion rate testing systems.


Once these things are done, we add fuel to the fire with bulletproof hyper targeted PPC advertising and Social media marketing retargeting to accelerate your results over the long term.


We like to set big targets and provide guarantees to our clients otherwise we don't get paid for what we do. We also serve various industry markets, including automotive marketing, childcare center marketing, adult SEO, medical marketing, and medical SEO


www.growasalon.com is a product company owner by http://www.businesswarriors.global our registered company is Business Warriors Pty Ltd.

jarrodharman

How Can our digital marketing agency Help You

  • Warriors Hook A Killer Offer To Hook In Your Ideal Client

  • Pick your battlefields (Social Media Marketing) Meta Advertising across Facebook, Instagram and whatsapp, LinkedIn Marketing, Google Advertising, Bing advertising, TikTok Advertising, and SEO (Search Engine Advertising)

  • Content Marketing to acquire brand awareness and buyers before their ready to buy, paid ads and organic content marketing to find people when their ready to buy and email marketing and text marketing to get clients to buy from you time and time again.

  • Warriors Strike (making the right offer in front of your ideal dream clients that will pay you the most)

  • Doubling the number of enquiries your business gets in a 12-month period

  • The Warriors conversion formula (setting appointments & getting them to show up)

  • The Warriors Pitch (the most tested selling system ever, for real) so you and your team close a higher ratio of leads coming through your campaigns

  • How to create world class products and high-priced products and services and experiences for your clients so that you can charge a premium and stand out from everyone else

  • How to keep feeding your business from this skill for years to come (retention of clients)

  • How to leverage yourself and build world class high performing sales teams

  • Plus so much more

Our Blog

Understanding Facebook Algorithms: A Deep Dive

Understanding Facebook Algorithms: A Deep Dive

September 23, 20259 min read

Facebook’s feed is no accident. Every post, photo, and ad that pops up is there because of algorithms deciding what every user might want to see. Most people are stunned to learn these systems curate the experience for over 3 billion users worldwide. But fewer realise the real power lies in how these algorithms constantly learn and adapt, shaping what grabs your attention and even what you might buy next.

understanding facebook algorithms

Table of Contents

Quick Summary

Understanding algorithms is essential for businesses

Comprehending Facebook algorithms helps businesses strategize their content for better visibility and engagement.

Engagement quality is prioritized over quantity

The algorithms value meaningful interactions, making it crucial for businesses to focus on creating engaging content.

Content relevance drives user engagement

Algorithms assess user preferences and historical interactions to display relevant content, impacting user engagement levels.

Adapt content strategies to algorithmic preferences

Businesses should align their content strategies with algorithmic guidelines to improve visibility and reach among targeted audiences.

Continuous monitoring is key to success

Regularly assessing and adjusting content performance helps businesses stay competitive and engage effectively with their audience.

What are Facebook Algorithms and Their Purpose?

Facebook algorithms represent complex computational systems designed to curate personalised digital experiences for billions of users worldwide. These intricate mathematical frameworks determine what content appears in users' feeds, who sees specific posts, and how information gets prioritised and distributed across the platform.

Understanding Core Algorithm Mechanics

At their fundamental level, Facebook algorithms operate through sophisticated machine learning processes that analyse massive datasets of user interactions. Learn more about our Facebook Ads expertise to understand how these algorithmic systems impact digital marketing strategies.

The primary objectives of Facebook algorithms include:

  • Maximising user engagement by presenting most relevant content

  • Predicting user preferences based on historical interaction patterns

  • Filtering potentially inappropriate or low-quality content

  • Balancing content from personal connections with sponsored materials

Infographic comparing personal vs sponsored Facebook feed content

The Purpose Behind Algorithmic Filtering

According to research from the eSafety Commissioner, algorithms help computers solve complex decision making problems by sorting through enormous amounts of content. For Facebook, this means creating a personalised feed that keeps users scrolling, clicking, and interacting.

These algorithmic systems continuously learn and adapt, analyzing signals like:

  • User engagement rates with specific content types

  • Time spent viewing particular posts

  • Interaction frequency with specific friends or pages

  • Individual content preferences and historical browsing behaviour

By processing these intricate datasets, Facebook's algorithms aim to create a uniquely tailored experience that feels simultaneously personal and compelling for each individual user.

The Importance of Understanding Facebook Algorithms for Businesses

For businesses operating in the digital landscape, comprehending Facebook algorithms is no longer optional but a critical strategic imperative. These complex computational systems fundamentally shape how potential customers discover, interact with, and engage with business content across the platform.

Strategic Visibility and Reach

Facebook algorithms determine the visibility of business content, directly impacting marketing efforts and potential customer acquisition. Explore our social media advertising strategies to understand how algorithmic insights can transform digital marketing approaches.

Key implications for businesses include:

  • Controlling content distribution and audience reach

  • Understanding precise mechanisms of content prioritisation

  • Developing targeted marketing strategies aligned with algorithmic preferences

  • Maximising organic and paid content performance

Competitive Digital Marketing Intelligence

According to research from the University of Sydney, different content communication strategies significantly influence user engagement, making algorithmic understanding crucial for competitive positioning.

Businesses must recognize that Facebook algorithms evaluate content through multiple sophisticated metrics:

  • Engagement quality and interaction rates

  • Content relevance and timeliness

  • User behaviour and historical interaction patterns

  • Authenticity and perceived value of shared information

By decoding these algorithmic nuances, businesses can craft more intelligent, targeted content strategies that enhance visibility, drive engagement, and ultimately convert potential customers more effectively.

How Facebook Algorithms Sort and Prioritise Content

Facebook's content sorting mechanism represents a sophisticated digital ecosystem where machine learning and user interaction data converge to create personalised digital experiences. These algorithms continuously analyse and rank content to ensure users receive the most engaging and relevant information possible.

Ranking Signals and Content Evaluation

The algorithmic sorting process relies on multiple complex ranking signals that assess content quality, relevance, and potential user engagement.

Explore our insights on social media content strategies to understand how digital platforms evaluate content effectiveness.

Key ranking signals include:

  • User's previous interactions with similar content

  • Post engagement rates (likes, comments, shares)

  • Relationship strength between content creator and viewer

  • Timeliness and recency of the post

  • Content type and predicted user interest

Predictive Content Distribution Mechanics

According to computational research from Queensland University of Technology, algorithms create intricate networks of content sharing by identifying high-profile vectors of information distribution. These systems continuously learn and adapt, predicting which content will most likely capture user attention.

The algorithmic evaluation process considers multiple sophisticated parameters:

  • Depth of user engagement with specific content types

  • Network connectivity and information propagation patterns

  • Individual user's historical interaction preferences

  • Content authenticity and perceived value

By processing these complex datasets, Facebook's algorithms create a dynamic content ecosystem that feels personalised, responsive, and uniquely tailored to each individual user's digital experience.

Key Factors Influencing Facebook Algorithm Decisions

Facebook's algorithmic decision making represents a complex interplay of technological sophistication and user behavioural analysis. The platform continuously evaluates multiple intricate factors to determine content visibility, engagement potential, and user experience relevance.

User Interaction Dynamics

User interactions form the foundational cornerstone of algorithmic decision making. Explore how content assessment drives digital marketing strategies to understand the nuanced mechanics of digital platform evaluation.

Critical interaction signals include:

  • Speed and frequency of post engagement

  • Quality of interactions (comments versus passive likes)

  • Relationship proximity between content creator and viewer

  • Historical interaction patterns with similar content types

  • Emotional resonance of user responses

Sophisticated Content Evaluation Mechanisms

According to research from the University of Melbourne, social media algorithms optimise for user engagement by analysing intricate interaction metrics that go beyond surface level interactions.

The comprehensive evaluation process considers:

  • Content format diversity and user preferences

  • Information authenticity and credibility signals

  • Temporal relevance and timeliness of posts

  • Network connectivity and information propagation potential

  • Individual user's predicted content consumption patterns

By synthesizing these multifaceted data points, Facebook's algorithms construct a dynamic, personalised content ecosystem that adapts in real time to shifting user preferences and interaction landscapes.

Below is an overview of the main factors considered by Facebook algorithms when making content ranking decisions, summarising key evaluation points discussed in this section.

Key FactorDescription

User Engagement RatesMeasures likes, comments, shares, and the quality of each interactionRelationship StrengthPrioritises posts from users or pages you interact with frequentlyRecency and TimelinessFavouring newer or more recently interacted-with contentContent Type and RelevanceAnalyses if the format and subject match the user’s interestsHistorical Interaction PatternsConsiders user’s past behaviour and interaction patternsInformation Authenticity and ValueConsiders credibility signals and the perceived quality of the shared content

Real-World Impact of Facebook Algorithms on Your Business

Facebook algorithms have transformed digital marketing from a simple broadcasting platform to a sophisticated, data-driven ecosystem where strategic content placement determines business visibility and customer engagement. Understanding these algorithmic nuances becomes crucial for businesses seeking meaningful digital presence and customer connection.

Content Visibility and Business Reach

The algorithmic landscape directly influences how potential customers discover and interact with business content. Learn about selecting the right social media marketing approach to navigate these complex digital environments effectively.

Significant business implications include:

  • Reduced organic reach without strategic content planning

  • Increased competition for user attention

  • Higher importance of engagement quality over quantity

  • Necessity for authentic, value-driven content creation

  • Critical need for understanding audience interaction patterns

Economic and Marketing Transformation

According to research from the University of Sydney, content format and interaction strategies fundamentally reshape digital marketing economics. Businesses must adapt to algorithmic preferences to maintain competitive digital visibility.

Key economic adaptations include:

  • Shifting marketing budgets towards algorithm-friendly content

  • Investing in high-engagement content formats

  • Developing sophisticated audience targeting strategies

  • Creating more personalised, interactive digital experiences

  • Continuously monitoring and adjusting content performance

By comprehending these algorithmic dynamics, businesses can transform potential digital obstacles into strategic opportunities for meaningful customer engagement and sustainable growth.

facebook business visibility

Transform Facebook Algorithm Challenges Into Business Growth With Business Warriors

Does keeping up with Facebook's ever-evolving algorithms leave you feeling in the dark about why your content fails to reach new customers? You’ve just learned how algorithmic changes impact your visibility, engagement, and bottom line. Now, it’s time to stop guessing and start using proven strategies designed for service-based businesses like yours. At Business Warriors, we understand that mastering the complex world of Facebook algorithms requires both expertise and industry knowledge. Let our team guide your marketing with transparent, data-driven tactics specifically created for beauty clinics, salons, spas, and similar businesses.

https://businesswarriors.global

Ready to boost your bookings, win consistent leads, and make Facebook’s algorithms work for you instead of against you? Visit our team of digital specialists and discover how our integrated Facebook Ads management and advanced social media advertising methods can unlock a new level of business growth. Connect with us now and step confidently into the future of digital marketing.

Frequently Asked Questions

What is the main purpose of Facebook algorithms?

Facebook algorithms are designed to curate personalised experiences for users by determining what content appears in feeds, maximising user engagement, and filtering low-quality content.

How do Facebook algorithms influence content visibility for businesses?

The algorithms directly affect how potential customers discover and interact with business content, impacting marketing strategies and organic reach based on engagement metrics and content quality.

What factors do Facebook algorithms consider when ranking content?

The algorithms evaluate content based on various signals, including user engagement rates, relationship strength between the content creator and viewer, and the recency and relevance of the content.

Why is it important for businesses to understand Facebook algorithms?

Understanding Facebook algorithms is crucial for businesses to enhance their digital marketing strategies, increase visibility, and create engaging content that resonates with their target audience.

Recommended

understanding facebook algorithmsfacebook marketing
blog author image

Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

Back to Blog

Want To Know What The ROI Would Look Like On Your Next Digital Marketing Campaign?

Stories Where Everyone Wins

Client Testimonials

Voices from Our Valued Partners

4.8 star rating

From 39 reviews on Google

I have been working with Jarrod for the last week and already have experienced a massive growth in sales. In 3 days of implementing his strategies we doubled our sales for the week already and that was just the start of the week. He has literally held my hand through the whole process and the support is amazing.

Karina Dulnoan

This guy is FULL of knowledge. There has never been a time where he has not answered any of my questions or put me in the right direction of someone who does know.

Sarah Gale

Jarrod helped me take my business to a new level. I could not do this on my own.

Amy Small

With your sales script we did over 150,000 in sales totally works just speak the words on it

Jo Botting

Moving on with day six, and there has been tremendous amount of mindset shift on my part.

J. Gallaher

I have been working with Jarrod for the last week and already have experienced a massive growth in sales.

Serena Carli

Book A Free Growth Session To Get A Full Free Go To Market Plan For The Next Level Of Growth In Your Business With One Of Our Digital Marketing Agency Warriors Today

ctaimg

10 Best Social Media Agencies in Perth

Elevate Social

CLAIM YOUR FREE MARKETING PLAN VALUED AT $1500