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Definition and Overview: On-page SEO refers to the practice of optimising individual web pages to rank higher and earn more relevant traffic in search engines. It involves both the content and HTML source code of a page that can be optimised Another term that people use for on page SEO is physically on each page links referring back to other pages on the site or the back end of a site which includes meta titles descriptions of each individual page on your website, as opposed to off-page SEO which refers to links and other external signals.
Importance of On-Page SEO in Digital Marketing: On-page SEO helps search engines understand your website and its content, as well as identify whether it is relevant to a searcher's query. It also improves user experience by helping you jump to a section of a blog that you are seeking answers on or go to another page that you would like information on a certain subject and in some cases if you are looking to buy or seek a specific service internal links from on page SEO can take a user to be able to do exactly that, which can lead to higher engagement and conversions.
Differences and How They Complement Each Other: On-page SEO focuses on optimising elements within your website, while off-page SEO involves external factors like backlinks. Both are crucial for a successful SEO strategy. On-page SEO lays the foundation, while off-page SEO helps build authority and credibility.
Improved Search Engine Rankings: Properly optimised pages are more likely to rank higher in search engine results pages (SERPs). To add to this all you have to do is search for a keyword that you want to rank for on Google and click the top three articles on the search that organically have shown to you and simply scroll through the pages and have a look at all of the highlighted words all of the highlighted questions any links that refer to other pages of the website and this is how internal linking and the on-page SEO strategy is structured to effectively help your business to rank in the top three results
Enhanced User Experience: On-page SEO improves the usability and readability of your website, making it more engaging for visitors. think about this you come to a website and you have a question or concern or something that you are looking to research whether they to buy a product by a service researcher service research a product just like you're doing right now you want to learn on page SEO so you're ability to be able to if you come to a page get to as quickly as possible the answer that you seek in this case you're learning about on page SEO for example.
Increased Organic Traffic: Higher rankings and better user experience lead to more organic traffic. think about it if Google looks three or page and can see certain keywords that a user on Google or being search for on a daily basis as they also track data on your page through Google and Analytics they see people stay on your pages between three to five minutes to 10 minutes to 20 minutes at a Time reading articles going through pages and learning more and more and more until eventually they convert into a lead you business or purchase feel business Google being an all the search engines track this data therefore they go ok this website is super valuable I can see that and the data tells me that because people are staying on the site for a long period of time therefore I can see they're also buying and I will show this page our website to more and more people that are searching for the same terms that I see on this page that uses a currently engaging with therefore if I show you in the top three results you will get more traffic to your website which will naturally convert to growing your business.
Keyword Stuffing: One of the primary SEO mistake is overusing keywords can harm readability and result in penalties from search engines. Four example let's say you want to rank for the keyword hair salon Perth if you were to write hair salon Perth through all of your blog content and let's say it was only a 500 word article and it was mentioned 60 70 80 even 90 times through that blog post this would be an example of keyword stuffing therefore Google would say this content makes absolutely no sense at all therefore I will not show his page to people because it doesn't give a very good user experience and the information just isn't valuable at all
Ignoring Mobile Optimisation: A significant portion of web traffic comes from mobile devices. Ensure your site is mobile-friendly. from our experience and knowledge we have acquired since 2012 the day and age we are in right now being 2024 the more relevant mobile is you will probably be most likely on a mobile device now too many websites we have found not only don't focus on page SEO but their websites aren't properly optimise for mobile when you are looking to optimise your website for mobile you should also consider tablets the browser being used Firefox Internet Explorer Chrome any of the following and you should also think website speed as well think of it this way you're in a country town the internet isn't great you're looking for a specific service you go to that website it's the first one you see and it loads very very slow now some would say this is the internet but if the website hasn't been optimised for page speed as well this will also be a contributing factor to a poorly optimised mobile version of a website. if you are looking to create a new website for your business then making sure that you create a page specifically for mobile a page specifically for tablet a page specific for desktop and any other devices that come out in 2024 let's face it new things is coming out every day then you make sure that each of the pages optimised for those particular devices and browsers
Poor Internal Linking Structure: Internal links help distribute page authority and guide visitors to relevant content. as alluded to throughout the rest of this Article internal linking is a huge part to on-page SEO to a create a better user experience to help people get to the answers that they want a lot faster and increasing engagement across the site a good example of internal linking would be using content like this blog for example and linking it to the home page keywords of your website that you want to rank for for example I will link digital marketing agency here to my homepage because that's what we do as a business Digital Marketing for you you might be a hair salon you might be the beauty salon you might be a Cosmetic Clinic you might be a restaurant you might be a lawyer then there's sub categories you might be in family you might be in criminal you might be in insurance claims you might be in commercial contracts and these would be the words that you would use through block content and whenever you use the word commercial law or family law you would hyperlink that word to your homepage so focusing on internal linking is something if not done correctly won't tell Google what each of the page on your website actually is all about
Tools and Methods for Finding the Best Keywords: Use tools like Google Keyword Planner, Ahrefs, SEMrush, rank tracker by SEO powersuite and Moz to find high-volume, low-competition keywords. Typically a lot of these tools will rank a keyword out of 100 in terms of a number the lower that number the less competitive that keyword is essentially if you have a new website you would be better off focusing heavily on low-competition keywords to start with to get your website to rec then start as your website traffic is increasing focusing on more competitive keywords generally more competitive keywords will have a higher cost per click value so if you're running things like Google Ads as well too it'll be important to make sure that you are choosing your keywords that have a decent cost per click generally between sort of three to five dollars to make sure that your ad budget doesn't get blown out of proportion when you run ads on the budget.
Long-Tail vs. Short-Tail Keywords: A lot of SEO experts online will tell you that long-tail keywords are more specific which is true and usually have lower competition which isn't always true, making them easier to rank for. Short-tail keywords are broader and more competitive. At the end of the day, it depends on the industry if you're in the SEO and digital marketing space everything is literally in god mode, in other words, it's Zeus versus Hades every day however if you are a hair salon a beauty salon a restaurant a gym medical practice a dentist a chiropractor health coach a business coach or something like there's always the big players which have been doing it for a very long time yet they're generally focusing on a lot of shorter term keywords and you also dealing with software companies as well so the key is here is to make sure that you're doing your keyword research using the tool like ahrefs SEMRush, seo powersuite. in addition to this any questions that you'll clients or customers are asking you on a daily basis you would answer those long tail keywords in content pieces on your website as well as FAQs. This is where keyword clustering for content comes in. By grouping similar long-tail keywords together, you can create comprehensive content that addresses a broader topic while still targeting those specific searches. Whereas with your short-tail keywords generally some of these will be used through your sales Pages selling your products and services and also internally linked from Blog content where you are answering long tail keywords and internally linking those to your sales pages on your website.
Importance of High-Quality Content: Content should provide value to the reader, be original, and solve a problem or answer a question. This is what everyone will tell you on the internet however creating value is sometimes harder than you may think yes you need to make things educational yes you need to give away all of the answers to somebody and then the main outcome you are looking for from any content pieces that you will write for your business is selling the implementation of the content you would use phrases like if you would like this exact strategy I'm talking to you about today and you would like us to do on-page SEO for you too then click the link below this and schedule a free marketing plan with us today this is an example It is also a cheeky little plug as well.
When it comes to also making higher quality content marketing the key is to not use systems like chat GPT and different AI software in order to create something unique without the right prompts you just won't quite get there so here are a few steps that you can do to use AI to be able to improve your brand by content marketing but be able to also create unique content marketing.
Step 1 - Download a Chrome extension called Detailed SEO
Step 2: Go across to google.com or.com.au or dot Co dot UK whichever one you use type in the keyword that you would like to rank for get the urls of the top three Websites that are shown in the organic search
Step 3 - Click on each of the websites copy all of the content on those websites put it into Chat GPT or whatever AI software that you're using and get it to summarise each of those three blogs that have ranked each of those three website links
Step 4 - Go back to each one of the websites select the detailed SEO Chrome extension and then go to headers then what I want you to do is copy all of the h1h2 H3 tags and everything like that down for each one of those particular articles then what I want you to do is to go back to chat GPT or whatever ar software you're doing and get it to rewrite all of those heading tags for you to create an outline for your next content piece
Step 5 - Once you have a full outline of the content itself what I want you to do is go and ask the AI now to write a full article for you using each of those headings one tag heading two headings three tags etc and then what I want you to do is get it to rewrite everything and on top get it to also give examples of each of the things that it talks about in this article as well too
Step 6 - Now once that content piece is completed by the AI it's your job to go through and edit it's your job to go through and expand all content add your expertise make sure that you're writing the keyword that you want to rank through fall throughout the whole article do all of your own page SEO and also you're on page SEO internal linking as well too across the site once that's completed then you would want to just go through and just do an edit of the whole article make sure spell check and everything is alright you can put it into something as simple as like the Google Drive documents and just get something like Grammarly to go through and do the whole word check make sure that everything makes sense etc for the specific market that you're speaking to.
Content-Length and Depth
To also look at ranking higher on Google with your content marketing the biggest thing you gotta understand here is that the more unique it is the better but also what they're looking for is they're looking for subject matter expertise on the topic that you're actually covering in this article on page SEO you can see we've got a lot of words and it's very very in depth there's examples their steps telling someone how to do something and this is how we are creating our content so you need to be thinking about doing the same thing with your content marketing as well in terms of word counts Naturally the more in-depth you can go with your content marketing the better it will be because you'll be able to mention more of the keywords that you want to rank for and then do more on page internal linking and on page SEO for your website therefore be able to tell Google through these more in-depth content pieces what the rest of your website is about and explain things in a lot more depth therefore Google will create a lot more trust with your brand.
Best Practices for Writing Title Tags: Title tags are what gets somebody to click from Google or whatever search engine they're searching from using specific keywords and search terms to find answers to the things that they want to learn about therefore your title tags should have the keyword that you're wanting to rank for as well as be attractive enough to get someone to want to click on your blog post or web page you must keep it under 60 characters, and make it compelling to encourage clicks.
Examples of Effective Title Tags: "10 Proven On-Page SEO Techniques to Boost Your Rankings" vs. "SEO Tips". “3 unique ways to style your hair in 2024” VS “style tips for your hair”
How to Craft Compelling Meta Descriptions: Summarise the page content, include primary keywords, and use a call-to-action to encourage clicks.
The best way to get a really good picture of what meta descriptions will capture attention and get more clicks is to Google the Keywords that you want to rank for and have a look at all of the descriptions below the titles of the top three articles written on the subject that has the keyword that you want to rank for. These descriptions you can use these as a basis to be able to write your description then if you just scroll a little bit further down to have a look at other descriptions just see what sticks out to you and you can use elements of what sticks out for you in those other descriptions and you can write your descriptions with what sticks out to you and also elements of what already being able to rank Pages for the chosen keyword that you want to rank for
The Role of Meta Descriptions in CTR: While not a direct ranking factor, a well-written meta description can improve click-through rates. Adding some elements of intrigue towards the call to action on your meta descriptions too for example if your keyword has an element where you could put an offer in it as well you could add (secret offer inside) this is especially important if you've got lead magnets that people either download off your blogs or exclusive authors that you put through your content pieces and websites then you can add some of these exclusive authors into your descriptions right at the end for example free email marketing in February or free whatever it is primary keyword that you are targeting through this article you could give that thing full for free all at a massive discount or something along these lines right at the end of your description.
Structuring Your Content with H1, H2, and H3 Tags: Use H1 for the main title, H2 for the main sections, and H3 for subsections to create a clear hierarchy.
Each page should only have one H1 tag with the main primary keyword that you would like to rank for on your website this is a big rule across any content pieces you write across any sales pages that you write as a whole.
Importance of Keyword Placement in Headers: Including keywords in headers helps search engines understand the content structure and relevance.
Any H1, H2, or H3 tags should have one primary/secondary keyword through these for relevance on each topic
Best Practices for URL Structure: Keep URLs short, and descriptive, and include your primary keyword unless You are trying to rank for a long tail keyword then you would use the long tail keyword through the slug at the end of the urls for example example.com/what-is-SEO-and-how-does-it-work
Examples of Optimised URLs: "example.com/on-page-seo-tips" vs. "example.com/page123"
Advanced SEO Strategy around URLs: For a lot of the bigger brands, if there are specific products, services treatments or keywords that have very very high search volume then what they will do, is they will buy a URL that has that keyword in it, for example, m sculpt treatment.com or best restaurant perth.com.au or best SEO agency perth.com.au or best digital marketing agency perth.com.au they will use long tail keywords or short tail keywords in URLs and they will add the same words into the forward/URL as well to rank a website higher and they will use this site as a co-branded business alongside them name business to create more authority with a different brand and associate their brand with this subject matter expertise that they can produce with this website or just literally hack the algorithm to get more traffic today website.
This is exactly what we did with our Business Warriors brand we went in and purchased a domain called grow a salon.com and essentially our main goal with this website was to turn this website into a subject matter expert in the salon clinic and med spa day spa business space and already it's gained a lot of traction in the marketplace and is becoming a go-to business in that space we just recently partnered with Square due to these subject matter expertise with built 10,000 plus people lists as well too just with the gross on brand and it's looked at as more of a subject matter expertise business then business Warriors which business Warriors is more of a bigger picture working with a larger Marketplace whereas growasalon.com is subject expectations in the Salon, Clinic and medspa marketing space only and business are looking for Specialised digital marketing agency services these days over the generic digital marketing agency in some cases
Importance of Internal Links: They help distribute link equity throughout your site and improve navigation.
Internal links and on-page SEO One of the best pages for you to use for internal linking is your home page there are a couple of elements on your home page that are important for internal linking
Step one header on the header of your website you can have an industry-specific drop-down bar you can have a service-specific drop-down bars you can have location-specific drop down bars as well as you can have your normal links like home about contact us all those things
Step two is your full time now your footer is a little bit different to your header on footer you could have long tail keyword questions that people are asking and link them to blogs that are frequently asked you can also add services treatments location-based keywords for your business all of this you can add straight into the footer which enhances your internal linking strategy for your website
step 3 is your physical on the middle of the page you can have a services section which talks about all the different types of services you do and they can internally link across to the relevant service pages for specific services that your business does or products that you're business sells
How to Strategically Place Internal Links as Part of your on-page SEO Strategy: The best way to maximise your internal linking strategy is to place internal links through your blog content your content marketing is a massive part of the website to increase the amount of pages that Google bing and other search engines will index on top of that whenever you place internal links through that content as well too it will tell the search engines when you place internal links what those pages are about and therefore be able to up the amount of trust and credibility that the links linking to from those content pieces and on top of that rank pages of your website hire because when Google's bots are indexing or different search engines bots are indexing through those pages your business will increase its SEO score and these platforms will show your website higher in those search results for the chosen keywords you'll wanting to rank for on your website
What are the Benefits of External Links: They provide additional value to readers and signal to search engines that your content is well-researched. And they also help the search engines and users understand the topic and niche of your site and provide additional value and resources so it is important to make sure that you choose your external links carefully because you want sites that you place external links on to be nice niche specific to the target that you'll want or outcome that you're looking for from those content pieces and those external links. you need to think of external links as a referral to pending on the source and what someone says about your business will determine the quality of the referral and if you'll even get a referral out of that customer so if it's a bad website that Google doesn't trust and you're linked to that it will not go in your favour if it's a website the Google trusts or any other search engine trusts then naturally they will trust you more because you'll link to someone trustworthy the association bias comes into this heavily when thinking about your on-page SEO as well as your off-page SEO
How to Choose Authoritative Sources: Link to reputable websites, academic journals, and industry leaders. so think about all the times in your industry the people that are already well no think of websites like Forbes news website and other trustworthy information sources there are a lot of niche websites that get lots and lots and lots and lots of traffic and they just purely belong with sides that you can go to the have very high authority with the search engines. A lot of SEO tools have website authority checker tool
Using Alt Text and Descriptive File Names: Alt text helps search engines understand what the image is about and improves accessibility.
Image Compression and Impact on Load Speed: Compress images to reduce load times without sacrificing quality.
Benefits of Videos, Infographics, and Other Media: Multimedia can make content more engaging and shareable.
How to Optimise Multimedia for SEO: Use descriptive titles, captions, and alt text for all multimedia elements.
Tools to Measure and Improve Page Speed: Use Google PageSpeed Insights, GTmetrix, and Pingdom to analyse and improve load times.
Techniques to Reduce Load Times: Minimise HTTP requests, use a content delivery network (CDN), and optimise images.
How to Optimise Content for Featured Snippets: Answer questions clearly and concisely, use bullet points or numbered lists, and include relevant keywords.
Examples of Featured Snippets: Definitions, lists, tables, and how-to guides.
Introduction to Schema Markup: Schema markup is a type of microdata that helps search engines understand the content of your pages.
How to Implement Schema Markup: Use Google's Structured Data Markup Helper or JSON-LD to add schema markup to your pages.
Importance of Voice Search: With the rise of smart speakers and voice assistants, optimising voice search is becoming increasingly important.
Techniques to Optimise for Voice Search: Use natural language, answer questions directly, and focus on long-tail keywords.
Importance of Local SEO: Local SEO helps businesses promote their products and services to local customers.
How to Optimise for Local Search: Claim and optimise your Google My Business listing, use local keywords and encourage customer reviews.
Use tools like Screaming Frog, Ahrefs, or SEMrush to crawl your site and identify issues.
Analyse your site's structure and content to identify areas for improvement.
Ensure all URLs, titles, and meta descriptions are optimised for keywords and readability.
Use keyword tracking tools to monitor rankings and performance.
Define the unique value each page offers to users and search engines.
Understand who your audience is and what they are searching for.
Create titles that are both SEO-friendly and compelling to users.
Write meta descriptions that accurately describe the content and include keywords.
Regularly update and improve content to keep it relevant and valuable.
Use images, videos, and infographics to enhance content and engagement.
Include internal and external links to provide additional value and context.
Use calls-to-action (CTAs) and other conversion optimisation techniques to turn visitors into customers.
Depending on how many pages is on your website one of the main areas you might want to consider is bringing on a SEO agency to be able to help you manage the workload especially when it comes to content marketing with your website producing the on-page SEO off that content marketing, Alternatively there is a couple other options you could hire in-house help someone locally someone that has experience in SEO however you want to give some proper structures and training on specifically what you're looking to do with your on-page SEO strategy or your SEO strategy in general make sure you also look at setting targets with your consultant as well to in terms of impressions growth clicks to website growth and sales increase on a quarterly basis the third option would be looking at hiring a virtual assistant someone that would be a fraction of cost of trying to find someone internally to come in work with your business also just make sure relevant experience make sure that they can speak the language that you speak as sometimes outsource team members can be challenging especially if they don't come from for example English first speaking countries because this can cause a lot of mistakes and take a lot of time To edit content double check work and get things implemented in a timely manner.
Real-World Examples: Below you'll see a screenshot of a client that our SEO agency is working with right now what you're looking at here is a screenshot of the Google search console the average position of the last six months has decreased from 20.82 16.5 the average click-through ratio as we've been able to rank the site has gone from 3.2% up to 4% The Impressions have gone from 45,100 to 71,600 and the clicks or web traffic has gone from one thousand 1450 to 2840 So the traffic over this time frame has pretty much doubled Google take a few clicks and a large percentage of the reason why this is happened is because of on-page SEO when we first started working with this client how we're getting a little to no traffic ahead and done any SEO before the ranking okay on Google there are relatively new business this particular client is a day spa based in Canada they're from quite a low population area and it's more of a holiday destination as opposed to a biggest city like some days bars are located in focus for this client was heavily on on page SEO and first thing we did was look at the content on all of the pages the services the home page we looked at all the alt tags across all of the photos across the whole website there was no content plan on this particular business either so we quite simply just focused on increasing the content on the homepage and the service Pages to write it more SEO friendly The word countless quite low and what we wanted to do is we wanted to increase that but make sure that the keywords that they really wanted to rank for we mentioned through the content on those pages the second thing we did was we wanted to focus on content so this particular client was wanting to get a lot more local clients they are from a tourist town but they're still locals there wanted to focus on getting more local clientele and people that are going to come to a more regularly than the sort of once every three to six month holiday people that do come into the spa so we focused heavily on facial treatments and keywords around facials manicures and pedicures we focused around body contouring massage because one of the biggest things in Canada is that people's insurance cover massage so we wanted to make sure that we acquired massage clients as well of course we updated all the meta titles descriptions throughout the website and everything like that have that's pretty much all we did very limited backlink activity we created a little less things we created if a cues on page but apart from that it's pretty much it and as you can see you know six months six month period rather double the traffic of this very very simple changes to the website.
Lessons Learned From Our Digital Marketing Agency and Best Practices for On-page SEO: Highlight key takeaways and actionable insights from these case studies.
We found when it comes to SEO that a lot of people tend to over complicate what it takes to get a website to rank too many people focus on things like backlinks and content marketing everybody's got the latest greatest most amazing thing to talk about when it comes to SEO however a lot of the times some of the simplest things make a huge difference over a long enough time Horizon on-page SEO and our opinion is a key area that all businesses should focus on simple things like word count on pages simple things like internal linking simple things like making sure that the pages on your website are written for the search engine in other words you have the words mentioned on the pages that are being searched for on Google currently buy your ideal client.
The hardest thing that people struggle with we find is making sure that what they're writing is unique too many people in 2024 Are using AI and hoping that their on-page SEO content on their Pages is going to get their Pages to rank.
And this is just quite simply lazy so to get the best out of your content to get the best out of you being able to rank your website your content needs to be unique and share your expertise
Keyword Research Tools: Google Keyword Planner, Ahrefs, SEMrush, Moz.
SEO Audit Tools: Screaming Frog, Ahrefs, SEMrush.
Content Optimisation Tools: Yoast SEO, Surfer SEO, Clearscope.
Conclusion around on-page SEO
In conclusion, on-page SEO is one of the most effective SEO techniques to help rank your website faster by using the techniques in this blog it'll show you how to tell the search engines what your website is all about In generating more traffic and more sales for your business.
On-page SEO is important for you to be able to rank your website on Google
Internal linking helps your website to be able to tell the search engine bots what each of your pages talks about so that they can rank your pages based on the quality of the content and the keywords used through those pages to rank that page for keywords
Optimise your meta titles and descriptions on your website
No matter what page it is of your website make sure the content is unique different to your competition different to anyone else on the internet and shows your expertise in your chosen field
Create a content plan for your website make sure the content is in-depth once again you need and demonstrate your expertise on a subject whether it be a long tail keyword-focused content piece a short form keyword-focused content piece or a mixture of both.
You must always make sure that you're on-page SEO is a part of your long-term strategy for your business. you'll see from the case study further above it wasn't something that just happened overnight it was a six-month period in comparison to a previous six-month period but just imagine what would happen over 12 months 24 months even 36 months what can be done with your business if you've got ongoing on-page SEO working effectively for your business And if you want these exact strategies implemented for your business as well too and you would like us to help you out with that simply click the link at the top of the page and book of free marketing plan with our team Implement On-Page SEO Technique.
https://businesswarriors.global/blog/b/optimise-for-seo-with-smart-keywords-to-attract-searchers
https://businesswarriors.global/blog/b/local-seo-dos-and-donts-navigating-the-landscape
https://businesswarriors.global/blog/b/10-seo-mistakes-that-are-killing-your-websites-traffic
https://businesswarriors.global/blog/b/5-signs-you-need-to-hire-an-seo-agency
https://businesswarriors.global/blog/b/boost-your-sales-5-easy-seo-wins-for-your-shopify-store
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