Digital Marketing Agency

Data Driven Digital Marketing That Acquires Sales Fast

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I’ve been working with Jarrod & Serena for nearly a year now and have seen substantial growth in my business. Unlike other companies that I have dealt with in the past they are the real deal. They monitor all their Ad & SEO campaigns, constantly critiquing, to ensure that a revenue generating outcome is achieved. Highly recommend their services.

Laserclear A.

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Business Warriors are the best marketing agency I’ve worked with so far, they deliver extraordinary results in a timely manner, along with their great experience in the field through which they can lead businesses to huge success.

Dua F

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I have been working with Jarrod for 3 years now. I tripled my income in 3 days working on my own in a hair salon. Now I own 3 businesses and have 5 staff. We are constantly growing and I couldn’t do it without the Business Warrior team. I highly recommend Jarrod and invite you to trust in him.

I am happy for anyone to give me a call and ask me for my experience. I am still currently working closely with the team.

Karina D.

Verified Google Review

I cannot speak of Jarrod and his team highly enough! I was very nervous at first because I had been let down by 2 marketing agencies in the past. But I decided to trust my instincts with Business Warriors, and I have not looked back!!! my business has grown in revenue ever since. These guys know their stuff, they listen and implement fast and when things are not giving me results, they take the initiative to tweak things until we get results. This is 1 part of my business I feel like I don't need to worry about, and they feel like part of my team and always cheer me on too! We are now working together for nearly 2 years and they are helping me kick my sales goals each month. Do yourself a favour and sign up with Business Warriors, your business will thank you in the numbers!

SkinFit New Farm

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No Cookie Cutter Digital Marketing Strategies here

Strategy Customised To Your Business And Situation

At our Digital Marketing Agency Business Warriors we realise that business can be tough cash flow can be tight as you grow therefore there isn't a 1 size fits all to grow your business so the first step with us is to always do a free marketing plan with you to get super clear on what your game plan will be prior to even discussing working together.

Results For Your Business Thats All That Matters

Your business hitting the goals your after this year is all that matters to our digital marketing agency.

Return on investment is where all strategy starts and is the benchmark to where our KPI's as a company for you stem from and we believe in a what ever it takes mindset

Get Everything Done For Your Business You Need To Succeed

Our digital marketing agency is full service and does everything in house so there is no need to contract multiple businesses just to get done what your business needs to succeed.

Multiple digital marketing agencies are now a thing of the past.

Digital Marketing Agency Services Completely Done For Your Business

Driving Growth For Businesses Across Australia, New Zealand, USA, Canada And The United Kingdom Meet Your Last Online Marketing Company Ever

Focusing On Just One Form Of Digital Marketing Doesn't Work Anymore

We hear this too often "I used an agency previously and I didn't get the result" Or "My Current Agency Doesn't Understand My Business" This is a large reason why we do a FREE MARKETING PLAN upfront because it helps us fully understand your business. If you are like a lot of other businesses and you get growth by keeping clients and getting customers to always come back and buy more products and services from you at higher price points to increase the lifetime value of each client/customer then this is why you need more than one form of marketing.

We all know having first movers advantage in business has huge advantages however imagine being the first person a client sees before they are ready to buy your product or service. But to also be there to capture people when they are ready to buy and then get them to repeat business with you time and time again. This is how businesses are grown and how you will grow your business in 2024

No Obligation, No Catch, Just Free Advice And A Plan Without The BS. CLICK BELOW To Get Started Today

What digital marketing services can we provide

PPC Icon

PPC advertising works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. Advertisers can create ads that will be displayed to users who search for those keywords or phrases. When a user clicks on an ad, the advertiser pays a fee to the platform where the ad was displayed.

Content marketing icon

If you want to become the go to
business in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEO icon

Too many business don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

Social media icon

Social media is a pivotal part of growing your business know what to post, when to post and how to post it so it effectively builds the brand in a machine that gets people to click through to your website or into your booking system to book a service with you or buy products

Web development icon

Building a website is ok but building a website that converts traffic into bookings and sales for your business is a completely different thing we help create website that convert traffic to bookings for your business

Funnel Development icon

If you have a specific offer your
business uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

Conversion Rate Optimisation

Your business conversion rates extend a lot further than you or your team answering the phone, it also stems too your consultations, your product sales, your website visitors to booking or sale rate optimising these areas by as little as 5% can make a large difference as to where your business growth will be in as little as 12 months

Email icon

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

Business coaching icon

Business Coaching

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

Who Is Business Warriors | digital Marketing Agency

jarrodharman

Business Warriors has evolved over the years to the digital marketing agency based in Perth that helps businesses to scale through predictable and scalable sales and marketing acquisition systems while making sure to remain profitable with the appropriate systems and processes.


Our specialty is helping your business to increase the amount of visibility you get daily through specific
content marketing and SEO Strategy using the algorithm to your businesses advantage.


We then like to increase your businesses conversation rates through sales training, website optimisation and conversion rate testing systems.


Once these things are done, we add fuel to the fire with bulletproof hyper targeted PPC advertising and Social media marketing retargeting to accelerate your results over the long term.


We like to set big targets and provide guarantees to our clients otherwise we don't get paid for what we do. We also serve various industry markets, including automotive marketing, childcare center marketing, adult SEO, medical marketing, and medical SEO


www.growasalon.com is a product company owner by http://www.businesswarriors.global our registered company is Business Warriors Pty Ltd.

jarrodharman

How Can our digital marketing agency Help You

  • Warriors Hook A Killer Offer To Hook In Your Ideal Client

  • Pick your battlefields (Social Media Marketing) Meta Advertising across Facebook, Instagram and whatsapp, LinkedIn Marketing, Google Advertising, Bing advertising, TikTok Advertising, and SEO (Search Engine Advertising)

  • Content Marketing to acquire brand awareness and buyers before their ready to buy, paid ads and organic content marketing to find people when their ready to buy and email marketing and text marketing to get clients to buy from you time and time again.

  • Warriors Strike (making the right offer in front of your ideal dream clients that will pay you the most)

  • Doubling the number of enquiries your business gets in a 12-month period

  • The Warriors conversion formula (setting appointments & getting them to show up)

  • The Warriors Pitch (the most tested selling system ever, for real) so you and your team close a higher ratio of leads coming through your campaigns

  • How to create world class products and high-priced products and services and experiences for your clients so that you can charge a premium and stand out from everyone else

  • How to keep feeding your business from this skill for years to come (retention of clients)

  • How to leverage yourself and build world class high performing sales teams

  • Plus so much more

Our Blog

Top Strategies for Effective Search Engine Optimization on WordPress

Top Strategies for Effective Search Engine Optimization on WordPress

November 06, 202513 min read

Introduction to WordPress SEO

What is WordPress SEO?

  • WordPress SEO refers to the process of optimizing a WordPress site to rank higher in search engine results pages (SERPs) - this is also known as search engine optimization or seo.

  • The goal of WordPress SEO is to increase the visibility and credibility of a WordPress website in search engines like Google. Optimizing your WordPress site's SEO with dedicated plugins and best practices is essential for achieving higher search engine rankings.

  • Effective WordPress SEO strategies can drive more organic traffic to a WordPress site and improve its search engine rankings. Search engines are often the biggest source of traffic for most websites.

  • WordPress is built with clean code that follows SEO best practices, making it easier for search engines to understand and index content.

  • WordPress comes with a built-in option to hide your website from search engines.

  • A good WordPress SEO plugin can help simplify the optimization process.

  • A strong foundation in WordPress SEO includes reliable hosting, visibility settings, and permalink structure.

WordPress SEO Basics

Choosing the Right SEO Plugin

WordPress SEO plugins are essential tools for optimizing your website’s on-page SEO—popular options include Yoast SEO and Rank Math SEO. Yoast SEO and AIOSEO are two of the most popular SEO plugins for WordPress. Many WordPress SEO plugins, such as the Yoast SEO plugin, offer advanced SEO analysis features to provide detailed performance reports and optimization suggestions.

AIOSEO is used on over 3 million websites as a popular WordPress SEO plugin.

The best WordPress SEO plugin should offer features like keyword research, on-page SEO analysis, and technical SEO audits.

AIOSEO offers advanced features like TruSEO on-page analysis and social media integrations.

Installing an SEO plugin can simplify optimization tasks such as managing meta titles and descriptions.

SEO plugins can help with tasks like meta description writing, internal linking, and XML sitemap submission.

When choosing an SEO plugin, consider factors like ease of use, features, and compatibility with your WordPress site.

On-Page SEO Strategies

Keyword Research and Planning

  • Keyword research is a crucial step in on-page SEO - it involves identifying relevant keywords and phrases for your content. Selecting a focus keyword for each blog post or page and optimizing your content around it is essential for improving search engine rankings and relevance.

  • Use SEO tools like Google Keyword Planner or Ahrefs to find the best keywords for your WordPress site. Long-tail keywords are often easier to rank for compared to broad keywords, making them strategic targets.

  • Keyword research tools assist in finding useful and high-volume keywords for your audience.

  • On-page SEO strategies include optimizing post or page content, meta descriptions, and headings with target keywords. Incorporating both primary and secondary keywords into your headings and content can enhance keyword relevance and SEO effectiveness. When adding internal links, it’s important to use relevant anchor text to provide clarity about the topic of the linked content.

  • Using categories and tags in WordPress helps organize content and improves user navigation.

  • Internal linking can also help improve the SEO of your WordPress site by distributing link juice, helping search engines understand your site’s structure, and establishing topical authority. Using a strategic internal link structure improves site navigation and user engagement.

Optimizing Post or Page Content

High-quality, engaging content is essential for on-page SEO – it should be optimized with relevant keywords and meta descriptions. Optimizing each blog post and page is crucial for improving your site's content and overall SEO.

Use header tags (H1, H2, H3) to structure your content and improve readability. Configuring search appearance settings in SEO plugins allows you to control how your posts or pages are displayed in search engine results, including rich snippets and schema markup.

Creating content clusters around core topics can enhance a site’s authority and improve keyword targeting.

Image optimization is also important – use descriptive alt text and file names that include target keywords. Adding alt text to images helps search engines and visually impaired users understand the content of the images, contributing to overall SEO.

Breadcrumb navigation helps improve site structure and enhances user experience.

Regularly update and refresh your content to improve its relevance and search engine rankings.

Image Optimization

  • Image optimization involves compressing images, adding alt text, and using descriptive file names.

  • Use SEO-friendly image file names that include target keywords.

  • Alt text should be descriptive and include target keywords - it helps search engines understand the content of your images. Images should be compressed before uploading to WordPress to reduce file size without compromising quality.

  • Adding structured data to your images can help search engines better understand and display your images in rich search results, such as image carousels or product listings.

  • Compressing images can improve page load times and reduce bounce rates. Implementing a content delivery network (CDN) for images can further improve site speed and performance.

Technical SEO Strategies

Website Performance Optimization

  • Website performance is a critical ranking factor - use tools like Google PageSpeed Insights to analyze and improve your site’s speed.

  • Optimize images, minify CSS and JavaScript files, and leverage browser caching to improve page load times. Optimizing website speed is critical since users tend to leave if a site takes too long to load.

  • Investing in fast hosting and optimizing site performance are effective ways to improve SEO and boost search engine rankings.

  • A fast WordPress hosting provider can significantly improve website speed and performance, which are critical SEO factors.

  • The Core Web Vitals are metrics that measure user experience factors such as loading speed, interactivity, and visual stability, impacting SEO rankings.

  • Optimizing site speed and security are critical components of SEO for WordPress.

  • A fast and responsive website can improve user experience and search engine rankings.

  • Regularly monitor your site’s performance and make improvements as needed.

XML Sitemap and Robots.txt

  • An XML sitemap helps search engines understand your site’s structure and content by providing a comprehensive list of your web pages for indexing - submit it to Google Search Console and Bing Webmaster Tools. An XML sitemap helps search engines find and index all of your content more effectively.

  • A robots.txt file guides search engines on how to crawl and index your site - use it to prevent search engines from indexing specific web pages or sections of your site.

  • Canonical URLs help prevent duplicate content issues by indicating the primary version of a page to search engines.

  • Regularly update your XML sitemap and robots.txt file to reflect changes to your site’s content and structure.

  • Use SEO plugins to generate and submit your XML sitemap.

Schema Markup

  • Schema markup helps search engines understand your site’s content and context - use it to add rich snippets to your search engine results. Implementing schema markup can lead to improved SEO by enhancing your site's visibility and click-through rates in Google search results.

  • Schema markup can improve click-through rates and drive more traffic to your site. Using local business schema markup on your website helps search engines understand your business information accurately.

  • Use SEO plugins to add schema markup to your WordPress site. Using canonical tags helps prevent duplicate content issues by specifying the preferred version of a page.

  • Test your schema markup using Google’s Rich Results Test tool.

Off-Page SEO Strategies

Building Quality Backlinks

  • High-quality backlinks from authoritative sites can improve your site’s search engine rankings. Acquiring high-quality external links from reputable sources boosts your site's credibility and signals trustworthiness to search engines.

  • Use link building strategies like guest blogging, broken link building, and resource pages to acquire backlinks. Regularly check for and fix broken links, both internal and external, to maintain a healthy SEO profile.

  • Setting up redirects can prevent 404 errors and preserve link equity, benefitting overall SEO. Use the nofollow attribute on external links to manage SEO equity, especially for untrusted or sponsored sites.

  • Focus on building relationships with other site owners and creating high-quality content that attracts links. Internal linking can increase page authority and enhance the user experience by making it easier for visitors to navigate related content.

  • Avoid spammy link building tactics that can harm your site’s reputation and search engine rankings.

Local SEO

  • Local SEO involves optimizing your site for location-based searches - use Google My Business and Bing Places to manage your local listings.

  • Optimize your site’s content and meta tags with location-based keywords. Make sure your site's URL structure is consistent and optimized for local SEO, as this helps search engines understand your site’s relevance to local queries. Optimizing your content for local keywords helps attract nearby customers to your business.

  • For effective local SEO, it’s important to include location data, contact information, and opening hours on your website.

  • Build high-quality backlinks from local directories and citations.

  • Use SEO tools to track your local search engine rankings and adjust your strategy as needed. Implementing these local SEO strategies can help your WordPress site rank higher in local search results.

Content Optimization Strategies

Creating High-Quality Content

  • High-quality, engaging content is essential for SEO - it should be well-researched, informative, and optimized with relevant keywords.

  • Use content marketing strategies like blog posts, videos, and infographics to attract and engage your target audience.

  • Regularly update and refresh your content to improve its relevance and search engine rankings.

  • Use SEO tools to analyze your content’s performance and adjust your strategy as needed. Monitoring your content's SEO score can help identify areas for improvement and track progress over time.

Search Results and Ranking

  • Search engine rankings can be improved by optimizing your site’s content, meta tags, and internal linking structure.

  • Use SEO tools to track your search engine rankings and adjust your strategy as needed.

  • Focus on creating high-quality content that attracts links and drives traffic to your site.

  • Use technical SEO strategies to improve your site’s performance and user experience.

SEO Strategy and Planning

Developing an Effective SEO Strategy

  • An effective SEO strategy involves understanding your target audience, keywords, and content marketing goals.

  • Use SEO tools to analyze your site’s performance and identify areas for improvement.

  • Develop a content marketing plan that includes high-quality, optimized content and link building strategies.

  • Regularly monitor and adjust your SEO strategy to reflect changes in your target audience and search engine algorithms.

If you find SEO overwhelming, you can consider using professional SEO services to help develop and implement an effective strategy.

Using SEO Tools and Resources

  • SEO tools like Google Search Console, Ahrefs, and SEMrush can help you analyze and improve your site’s SEO. Setting up and managing a Google Search Console account is essential to access important SEO tools and reports, such as submitting sitemaps, checking crawl errors, and tracking performance metrics.

  • Use SEO plugins like Yoast SEO and Rank Math SEO to simplify the optimization process. When editing content in WordPress, the link icon in the editor allows you to easily add and manage internal and external links, customize anchor text, and set attributes like nofollow for better link-related SEO practices.

  • Stay up-to-date with the latest SEO trends and best practices by attending webinars, conferences, and online courses.

  • Use SEO communities and forums to connect with other site owners and learn from their experiences.

Tracking and Analyzing SEO Performance

Using Analytics to Track SEO Performance

  • Google Analytics can help you track your site’s traffic, engagement, and conversion rates.

  • Use SEO tools to track your search engine rankings, backlinks, and technical SEO performance. Monitoring your search rankings over time helps you evaluate the effectiveness of your SEO efforts.

  • Regularly monitor and analyze your SEO performance to identify areas for improvement.

  • Adjust your SEO strategy based on your analytics data to improve your site’s performance and search engine rankings.

WordPress SEO Basics and Best Practices

Mastering WordPress SEO basics and best practices is essential for any website owner aiming to boost their site’s visibility in search engine results pages (SERPs) and attract more organic traffic. Search engine optimization on a WordPress site starts with understanding how search engines like Google crawl, index, and rank your content. By implementing proven SEO strategies and leveraging the right tools, you can help search engines understand your site and improve your search engine rankings.

One of the first steps in optimizing your WordPress site is installing a reliable SEO plugin. Popular options like Yoast SEO and All in One SEO (AIOSEO) are designed to simplify the optimization process. These SEO plugins provide essential features such as keyword research tools, meta description management, and internal linking suggestions. With the help of an SEO plugin, you can easily optimize each post or page for your target keywords, ensuring your content is both search engine and user-friendly.

Setting up an XML sitemap is another foundational aspect of WordPress SEO basics. An XML sitemap acts as a roadmap for search engines, helping them discover and index all the important pages on your site. Most SEO plugins can automatically generate and update your XML sitemap, and submitting it to Google Search Console ensures that your latest content is quickly found by search engines. Keeping your sitemap current is especially important as you add new blog posts or make significant changes to your site’s structure.

On-page SEO is crucial for improving your search engine rankings. Start by conducting thorough keyword research to identify relevant keywords and phrases your audience is searching for. Incorporate these keywords naturally into your page titles, headings, meta descriptions, and throughout your content. Well-crafted meta descriptions not only help search engines understand your content but also encourage users to click through from search engine results. Remember, quality content that addresses search intent will always perform better in search results.

Internal linking is another best practice that can significantly enhance your site’s SEO performance. By linking related posts and pages, you create a logical site structure that helps search engines understand the relationships between your content. Effective internal linking distributes link equity across your site, which can improve the ranking potential of individual pages and enhance the overall user experience.

Technical SEO should not be overlooked. Ensuring your WordPress site loads quickly, is mobile-friendly, and uses a secure HTTPS connection are all factors that help search engines rank your site higher. Regularly monitor your site’s speed and performance using SEO tools like Google PageSpeed Insights, and address any issues that could impact your search engine visibility.

For businesses targeting specific locations, local SEO is a must. Claiming and optimizing your Google Business Profile, using location-based keywords, and creating content relevant to your local audience can help your site appear in local search results. SEO plugins and tools can assist in tracking your local SEO performance and identifying new opportunities.

Finally, maintaining your WordPress site is vital for ongoing SEO success. Keep your WordPress core, themes, and plugins updated to fix security vulnerabilities and improve performance. Regular backups ensure your site’s data is protected, minimizing downtime and safeguarding your search engine rankings.

By following these WordPress SEO basics and best practices, you’ll help search engines understand your site, improve your search engine rankings, and drive more organic traffic. Whether you’re new to WordPress SEO or looking to refine your strategy, these foundational steps will set your website up for long-term success.

Conclusion

Summary of Key Takeaways

  • Effective WordPress SEO strategies can drive more organic traffic to your site and improve its search engine rankings.

  • Use SEO plugins to simplify the optimization process and improve your site’s performance.

  • Focus on creating high-quality, optimized content that attracts links and drives traffic to your site.

  • Regularly monitor and analyze your SEO performance to identify areas for improvement and adjust your strategy as needed.

Search Engine Optimization on WordPress
blog author image

Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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Client Testimonials

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4.8 star rating

From 39 reviews on Google

I have been working with Jarrod for the last week and already have experienced a massive growth in sales. In 3 days of implementing his strategies we doubled our sales for the week already and that was just the start of the week. He has literally held my hand through the whole process and the support is amazing.

Karina Dulnoan

This guy is FULL of knowledge. There has never been a time where he has not answered any of my questions or put me in the right direction of someone who does know.

Sarah Gale

Jarrod helped me take my business to a new level. I could not do this on my own.

Amy Small

With your sales script we did over 150,000 in sales totally works just speak the words on it

Jo Botting

Moving on with day six, and there has been tremendous amount of mindset shift on my part.

J. Gallaher

I have been working with Jarrod for the last week and already have experienced a massive growth in sales.

Serena Carli

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