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I’ve been working with Jarrod & Serena for nearly a year now and have seen substantial growth in my business. Unlike other companies that I have dealt with in the past they are the real deal. They monitor all their Ad & SEO campaigns, constantly critiquing, to ensure that a revenue generating outcome is achieved. Highly recommend their services.

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Business Warriors are the best marketing agency I’ve worked with so far, they deliver extraordinary results in a timely manner, along with their great experience in the field through which they can lead businesses to huge success.

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I have been working with Jarrod for 3 years now. I tripled my income in 3 days working on my own in a hair salon. Now I own 3 businesses and have 5 staff. We are constantly growing and I couldn’t do it without the Business Warrior team. I highly recommend Jarrod and invite you to trust in him.

I am happy for anyone to give me a call and ask me for my experience. I am still currently working closely with the team.

Karina D.

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I cannot speak of Jarrod and his team highly enough! I was very nervous at first because I had been let down by 2 marketing agencies in the past. But I decided to trust my instincts with Business Warriors, and I have not looked back!!! my business has grown in revenue ever since. These guys know their stuff, they listen and implement fast and when things are not giving me results, they take the initiative to tweak things until we get results. This is 1 part of my business I feel like I don't need to worry about, and they feel like part of my team and always cheer me on too! We are now working together for nearly 2 years and they are helping me kick my sales goals each month. Do yourself a favour and sign up with Business Warriors, your business will thank you in the numbers!

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No Cookie Cutter Digital Marketing Strategies here

Strategy Customised To Your Business And Situation

At our Digital Marketing Agency Business Warriors we realise that business can be tough cash flow can be tight as you grow therefore there isn't a 1 size fits all to grow your business so the first step with us is to always do a free marketing plan with you to get super clear on what your game plan will be prior to even discussing working together.

Results For Your Business Thats All That Matters

Your business hitting the goals your after this year is all that matters to our digital marketing agency.

Return on investment is where all strategy starts and is the benchmark to where our KPI's as a company for you stem from and we believe in a what ever it takes mindset

Get Everything Done For Your Business You Need To Succeed

Our digital marketing agency is full service and does everything in house so there is no need to contract multiple businesses just to get done what your business needs to succeed.

Multiple digital marketing agencies are now a thing of the past.

Digital Marketing Agency Services Completely Done For Your Business

Driving Growth For Businesses Across Australia, New Zealand, USA, Canada And The United Kingdom

Focusing On Just One Form Of Digital Marketing Doesn't Work Anymore

We hear this too often "I used an agency previously and I didn't get the result" Or "My Current Agency Doesn't Understand My Business" This is a large reason why we do a FREE MARKETING PLAN upfront because it helps us fully understand your business. If you are like a lot of other businesses and you get growth by keeping clients and getting customers to always come back and buy more products and services from you at higher price points to increase the lifetime value of each client/customer then this is why you need more than one form of marketing.

We all know having first movers advantage in business has huge advantages however imagine being the first person a client sees before they are ready to buy your product or service. But to also be there to capture people when they are ready to buy and then get them to repeat business with you time and time again. This is how businesses are grown and how you will grow your business in 2024

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What digital marketing services can we provide

PPC Icon

PPC advertising works by allowing advertisers to bid on specific keywords or phrases that are relevant to their target audience. Advertisers can create ads that will be displayed to users who search for those keywords or phrases. When a user clicks on an ad, the advertiser pays a fee to the platform where the ad was displayed.

Content marketing icon

If you want to become the go to
business in your area content marketing is a big part of this, its not just take photos and putting them on your social media profile that will get you the result in your content marketing strategy

SEO icon

Too many business don't optimise what they current have around their business in order to been seen by their ideal clients use SEO to be seen by your clients without having to pay for the eyeballs

Social media icon

Social media is a pivotal part of growing your business know what to post, when to post and how to post it so it effectively builds the brand in a machine that gets people to click through to your website or into your booking system to book a service with you or buy products

Web development icon

Building a website is ok but building a website that converts traffic into bookings and sales for your business is a completely different thing we help create website that convert traffic to bookings for your business

Funnel Development icon

If you have a specific offer your
business uses to bring in new clients this is where you would want a funnel created to get people to buy your service online

Conversion Rate Optimisation

Your business conversion rates extend a lot further than you or your team answering the phone, it also stems too your consultations, your product sales, your website visitors to booking or sale rate optimising these areas by as little as 5% can make a large difference as to where your business growth will be in as little as 12 months

Email icon

Email and text message marketing is the ultimate way to continue to keep your current clients active and to continue to buy from you ever single week, month and year

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Business Coaching

Getting new clients is great, but how do you get clients to come back 3, 4, 6, 10, 15 times a year and create a delivery model that helps you grow with more predicatbility

Who Is Business Warriors | digital Marketing Agency

jarrodharman

Business Warriors has evolved over the years to the digital marketing agency in Perth that helps businesses to scale through predictable and scalable sales and marketing acquisition systems while making sure to remain profitable with the appropriate systems and processes.


Our specialty is helping your business to increase the amount of visibility you get daily through specific
content marketing and SEO Strategy using the algorithm to your businesses advantage.


We then like to increase your businesses conversation rates through sales training, website optimisation and conversion rate testing systems.


Once these things are done, we add fuel to the fire with bulletproof hyper targeted PPC advertising and Social media marketing retargeting to accelerate your results over the long term.


We like to set big targets and provide guarantees to our clients otherwise we don't get paid for what we do. We also serve various industry markets, including automotive marketing, childcare center marketing, adult SEO, medical marketing, and medical SEO


www.growasalon.com is a product company owner by http://www.businesswarriors.global our registered company is Business Warriors Pty Ltd.

jarrodharman

How Can our digital marketing agency Help You

  • Warriors Hook A Killer Offer To Hook In Your Ideal Client

  • Pick your battlefields (Social Media Marketing) Meta Advertising across Facebook, Instagram and whatsapp, LinkedIn Marketing, Google Advertising, Bing advertising, TikTok Advertising, and SEO (Search Engine Advertising)

  • Content Marketing to acquire brand awareness and buyers before their ready to buy, paid ads and organic content marketing to find people when their ready to buy and email marketing and text marketing to get clients to buy from you time and time again.

  • Warriors Strike (making the right offer in front of your ideal dream clients that will pay you the most)

  • Doubling the number of enquiries your business gets in a 12-month period

  • The Warriors conversion formula (setting appointments & getting them to show up)

  • The Warriors Pitch (the most tested selling system ever, for real) so you and your team close a higher ratio of leads coming through your campaigns

  • How to create world class products and high-priced products and services and experiences for your clients so that you can charge a premium and stand out from everyone else

  • How to keep feeding your business from this skill for years to come (retention of clients)

  • How to leverage yourself and build world class high performing sales teams

  • Plus so much more

Our Blog

How Can You Optimise Your Shopify Store for Google?

How Can You Optimise Your Shopify Store for Google?

September 11, 20245 min read

Introduction

In today’s competitive e-commerce landscape, optimising your Shopify store for Google is essential for driving organic traffic and boosting sales. With Google being the most dominant search engine, securing a high rank can significantly impact your business. Search engine optimisation (SEO) is the process of improving your site’s visibility on search engine results pages (SERPs), making it easier for customers to find your products. This blog will explore effective strategies to optimise your Shopify store for Google rankings.

Why is Google SEO Important for Shopify Stores?

Google holds over 90% of the global search engine market share, making it crucial for your Shopify store to appear on its first page. A higher rank on Google means more organic traffic, which can lead to increased sales and conversions. Without proper SEO, your store risks getting lost in the sea of online competitors. Implementing a solid SEO strategy ensures that your target audience can easily discover your products.

Conducting Keyword Research for Shopify SEO

One of the foundational steps in optimising your Shopify store for Google is conducting keyword research. By understanding the terms your potential customers are searching for and using keyword clustering to group related keywords, you can align your content with their needs and increase your chances of appearing in their search results.

Tools to Use for Shopify Keyword Research

Several tools can help you perform keyword research, including:

  • Google Keyword Planner: Offers insights into search volumes and keyword competition.

  • SEMrush & Ahrefs: Provide comprehensive keyword data, including difficulty scores and competitor analysis.

  • Shopify’s Built-In SEO Features: Shopify’s platform also provides some basic keyword tools to help you optimise your product listings.

Targeting Short-Tail vs. Long-Tail Keywords

Short-tail keywords are broad search terms with high competition, like “shoes,” while long-tail keywords are more specific, such as “men’s running shoes under $100.” Long-tail keywords often lead to higher conversion rates as they target more niche audiences. For Shopify store optimisation, a mix of both short-tail and long-tail keywords ensures broad reach while also capturing targeted searches.

On-Page SEO: Optimising Shopify Product Pages for Google

On-page SEO focuses on optimising individual product pages and content on your Shopify store. This directly affects how Google crawls and indexes your site.

Title Tags and Meta Descriptions

Title tags and meta descriptions are essential for SEO as they tell Google and users what your page is about. Always include your target keywords in the title tag and ensure the meta description is compelling enough to improve click-through rates (CTR).

Product Descriptions and Content

Your product descriptions should naturally incorporate your target keywords without sounding forced. Engaging, unique content not only helps with SEO but also encourages customers to make a purchase. Avoid duplicate content, as Google penalises websites that use copy-pasted descriptions.

Image Optimisation for Shopify SEO

Images play a crucial role in e-commerce, but they can also slow down your site. To optimise images:

  • Use descriptive file names (e.g., “red-leather-shoes.jpg”).

  • Include relevant alt text for better accessibility and SEO.

  • Compress images to reduce loading times without sacrificing quality.

Technical SEO Tips for Shopify Stores

Site Speed and Performance

Site speed is a critical ranking factor for Google. A fast-loading site improves user experience and can boost rankings. Tools like Google PageSpeed Insights can help you analyse your store’s speed and suggest improvements. Reduce loading times by minifying CSS and JavaScript files, compressing images, and leveraging browser caching.

Mobile-Friendly Design

Google now uses mobile-first indexing, which means it prioritises mobile versions of websites for ranking. Ensure your Shopify store is responsive across devices. Shopify’s themes are generally mobile-friendly, but always test your store on different screen sizes to ensure a smooth experience for users.

URL Structure

A clean, simple URL structure is essential for both users and search engines. Shopify automatically generates URLs for your store, but you can make them more SEO-friendly by removing unnecessary words and including keywords. For example, use “/mens-shoes” instead of “/collections/products/mens-shoes-1234.”

Shopify SEO Apps and Tools for Google Optimisation

Best SEO Apps for Shopify

Several Shopify apps can help with SEO:

  • SEO Booster: Automatically checks for SEO issues and provides quick fixes.

  • Plug in SEO: Offers detailed SEO reports and keyword suggestions. These apps can be useful for identifying and correcting SEO gaps in your Shopify store.

Shopify’s Built-In SEO Features

Shopify comes with built-in SEO features like automatically generated XML sitemaps and a robots.txt file, which help Google crawl and index your store efficiently.

Building Backlinks to Boost Google Rankings

Backlinks are a major factor in Google’s ranking algorithm. High-quality backlinks from reputable websites act as endorsements for your store, boosting its authority and ranking.

How to Get High-Quality Backlinks

  • Outreach: Contact relevant websites, bloggers, and influencers for guest blogging or collaboration opportunities.

  • Partnerships: Build relationships with other businesses to cross-promote content. Backlinks from industry-relevant sites hold more weight than those from unrelated sources.

Avoiding Black-Hat SEO Tactics

Steer clear of buying backlinks or using spammy tactics, as Google penalises websites that engage in these practices. Low-quality backlinks can do more harm than good.

Optimising for Local SEO on Shopify

If your business has a physical presence, local SEO can help attract nearby customers.

Setting Up Google Business Profile for Your Shopify Store

Claiming and optimising your Google Business Profile (GBP) profile ensures your store appears in local searches. Include accurate business information, such as your address, phone number, and hours of operation.

Using Location-Based Keywords

Incorporating location-specific keywords in your product descriptions and content can help your Shopify store rank for local searches. For example, “Best bakery in Brooklyn” targets a specific local audience.

Measuring the Success of Your Shopify SEO Strategy

Tracking Google Rankings and Organic Traffic

Tools like Google Analytics and Google Search Console can help you track keyword rankings and monitor organic traffic to your store. Regularly check these metrics to see how your SEO efforts are performing.

Understanding Conversion Metrics

To gauge the effectiveness of your SEO strategy, keep an eye on key metrics like bounce rate, session duration, and conversion rate. These indicators provide insights into user behaviour and can help you refine your approach to drive more sales.

Conclusion

Optimising your Shopify store for Google can significantly boost your visibility, traffic, and sales. Implementing these SEO strategies—from keyword research to technical SEO and backlink building—will position your store for success in the competitive e-commerce space. For expert guidance on optimising your Shopify store, consider reaching out to Business Warriors, a leader in helping businesses achieve SEO success.


shopify store for googleshopify store optimisatioin
blog author image

Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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I have been working with Jarrod for the last week and already have experienced a massive growth in sales. In 3 days of implementing his strategies we doubled our sales for the week already and that was just the start of the week. He has literally held my hand through the whole process and the support is amazing.

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