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Unveiling the Most Common Email Marketing Hurdles and Effective Solutions

June 08, 20233 min read

Email marketing is a powerful tool that can help businesses of all sizes grow their customer base, increase sales, and boost brand awareness. However, it's not always easy to get email marketing right. There are a number of common hurdles that businesses face, such as:

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  • Low open rates. If your emails aren't being opened, you're not going to get any results. There are a number of reasons why people might not open your emails, such as poor subject lines, irrelevant content, or a cluttered inbox.

  • Low click-through rates. Even if people do open your emails, they might not click on any of the links. This could be because the links are poorly placed, the call to action is weak, or the content isn't interesting enough.

  • Low conversion rates. Even if people do click on your links, they might not convert into customers. This could be because your landing pages are poorly designed, your offer isn't compelling, or your checkout process is too complicated.

If you're facing any of these hurdles, don't despair. There are a number of effective solutions that can help you overcome them.

Low open rates:

  • Use strong subject lines. Your subject line is the first thing people will see, so it's important to make it count. Use clear, concise language and avoid using all caps or exclamation points.

  • Personalise your subject lines. When possible, personalise your subject lines with the recipient's name. This will help to increase open rates.

  • Segment your list. Don't send the same email to everyone on your list. Segment your list based on interests, demographics, or purchase history. This will help you to send more relevant emails, which will lead to higher open rates.

Low click-through rates:

  • Place links in prominent locations. Don't bury your links in the middle of a long email. Place them in prominent locations, such as the top of the email or the call to action button.

  • Make your links clear and concise. Your links should be clear and concise. Avoid using long, complicated URLs.

  • Use eye-catching visuals. Visuals can help to break up your text and make your emails more visually appealing. This can lead to higher click-through rates.

Low conversion rates:

  • Design your landing pages for conversions. Your landing pages should be designed with conversions in mind. Make sure that the call to action is clear, the form is easy to fill out, and the checkout process is simple.

  • Offer a compelling offer. Your offer should be compelling enough to make people want to take action. Consider offering discounts, free trials, or other incentives.

  • Follow up with customers. Don't just send one email and then forget about it. Follow up with customers to see if they have any questions or concerns. This can help to increase conversions.

If you're struggling with email marketing, don't be afraid to seek help from an experienced email marketing agency. A good agency can help you to create effective email campaigns that will help you to achieve your business goals.

Looking for an email marketing agency in Perth? Contact us today to learn more about how we can help you to grow your business with email marketing.

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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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