Online Marketing is crucial for any business, and its significance cannot be overstated. It is a process that involves the promotion and selling of products or services to potential customers, and it entails various strategies and techniques. One of the most popular approaches is the marketing funnel strategy, which focuses on generating more leads, more sales, and more predictability. However, is marketing as simple as some people make it out to be? Let's delve deeper into this topic with insights from two marketing experts, Jarrod Harman and Serena Carli.
Jarrod and Serena are well-versed in the marketing industry, particularly on social media. Jarrod has done a lot of Google advertising in the past, while Serena has significant experience with outsourcing. Together, they bring a wealth of knowledge and experience to the table, and their perspectives are invaluable.
The debate begins with Jarrod asking Serena if online marketing is simple. Serena replies with a resounding "no," stating that she had to take numerous courses around marketing, SEO, Facebook, social media, and more before getting to where she is today. Serena explains that Facebook, for example, seems to be the easiest, but it turned out to be the hardest. This is because unless you really know the intricate details of how Facebook works, you can end up paying high amounts for ads.
Serena has seen a difference when Jarrod does ads and knows how to get them down to the lowest cost possible. Jarrod adds that the secret to Facebook is to get as many leads as possible without paying high amounts for them. He asks Serena what she thinks is a high amount for a lead, and she responds that it depends on the value dollar of your lead. For instance, if it's a high-paying ticket, you might pay up to $70 for a lead, while for a product that's $27 to $99, you can get leads down to two, three, or four dollars.
Jarrod further explains that it's not as simple as just setting up an ad these days. For instance, corporations have ads down to as low as a few cents per lead and campaigns that generate leads for $150. However, this is something that has been tuned over time, and it's not something that can be achieved overnight.
Online marketing requires a lot of knowledge, expertise, and experience to get it right. It's not something that can be learned overnight or by simply taking a course and starting a marketing agency. There are several strategies and techniques involved, and it's crucial to understand the details of each platform.
To elaborate further, let's discuss some critical aspects of marketing that business owners should keep in mind.
Set clear goals and objectives: Before embarking on any marketing campaign, it's essential to set clear goals and objectives. What do you want to achieve from your marketing efforts? Do you want to increase brand awareness, generate leads, or boost sales? Setting clear goals will help you measure the effectiveness of your campaigns and make informed decisions.
Understand your target audience: Knowing your target audience is crucial for any marketing campaign. Who are your potential customers, and what are their needs and preferences? Understanding your target audience will help you tailor your messaging and promotions to resonate with them.
Choose the right platform: With so many marketing channels available, it's crucial to choose the right platform for your business. Are your target customers active on social media, or do they prefer email newsletters? Understanding where your audience spends their time online will help you choose the most effective platform for your campaigns.
Create compelling content: Creating engaging and compelling content is vital for any marketing campaign. Whether it's blog posts, social media content, or email newsletters, your content should provide value to your target audience and resonate with their needs and
Jarrod Harman is the founder of Business Warriors, a company that uses advanced sales strategies and cutting-edge marketing to help turn business worriers into business warriors. With a reputation for generating over 253 million dollars in sales personally for his clients, Jarrod is known in the industry for his expertise in battle plan marketing and battle plan sales methods. He has also helped salons grow their businesses by sharing simple but effective ways to increase sales and implement growth strategies.
Serena Carli is a successful entrepreneur in the fields of online marketing, social media, and SEO. She has created and managed million-dollar businesses worldwide and organised business detox retreats. Serena is also an accomplished speaker, having presented to audiences of over 2000 people, sharing her knowledge of successful online marketing and outsourcing. Currently, as the operations manager of Grow a Salon, Serena is passionate about optimising daily activities to increase salon efficiency.