If you're looking to boost your online presence and sales through pay-per-click (PPC) advertising, partnering with a PPC advertising agency can be a smart move. But how do you ensure you're getting the most bang for your buck from your PPC marketing company? Here are some tips to maximise the value you receive from your pay per click management agency.

Define Your Goals

First things first - make sure you clearly communicate your goals and desired outcomes to your PPC advertising management team from the outset. Are you focused on generating more website traffic, increasing online conversions or raising brand awareness? Do you need help managing and optimising existing PPC campaigns or starting new ones from scratch? Sharing these details will allow your pay per click marketing agency to craft a tailored strategy focused on achieving your objectives.

Ask For Detailed Reporting

Ask your PPC advertising agency what kind of reporting and analytics they provide on a regular basis. At a minimum, you should expect to receive monthly reports showcasing essential PPC performance metrics like click-through rates, conversion rates, cost per acquisition and return on ad spend. Granular data on factors like which keywords, ads and landing pages are performing best should also be provided. This transparency will allow you to better monitor campaign progress and make informed optimisation decisions.

Align On Budgets And Billing

Openly communicate what you can realistically invest in PPC advertising month-to-month or quarterly so your agency can maximise results within your budget constraints. Agreeing on a reasonable management fee structure upfront is also wise - some agencies charge a percentage of ad spend, others have flat monthly fees. Make sure billing processes and timelines are clear on both sides.

Encourage Ongoing Optimisation

A set-and-forget PPC campaign will fast lead to wasted ad spend and missed opportunities. Make sure your PPC marketing company understands optimisation should be ongoing. Assess what’s working and what’s not at least biweekly. Expand high-performing elements and pause or tweak underperforming areas. Gear your campaigns toward key sales periods or seasonal offers. The more nimble your PPC agency is, the greater your results.

With the right PPC advertising agency partner focused on achieving your goals, transparent reporting, optimising within your budget and constantly improving performance, your investment will yield valuable results. Taking the time to find and work closely with the right pay per click management agency pays dividends in the long run.