Reddit Unveils New Lead Generation Ads

In what looks like a massive attempt to copy its ad capabilities, Reddit has now brought out something identical to Lead Generation Ads. Marketers will be able to collect useful information about prospective customers directly from promotional campaigns on the site.

How Reddit's Lead Gen Ads Work

The way Reddit's Lead Gen Ads work is intuitive. Actually, this kind of ad clearly indicates a call-to-action button, usually "Sign Up" or something to that effect. On clicking that CTA, a seamless view of a sign-up form into which they can enter their personal information will show up in front of users.

Mobile-Optimised Design

This new ad format has been specifically designed by Reddit to meet the increasing use of mobile devices. Some of its features include the auto-population of the email field, which hugely reduces friction in the user experience and makes signing up seamless.

The Value Proposition of Lead Gen Ads

Lead generation ads are a great way for businesses to form connections with people and grow professional networks. By targeting these ads on Reddit, in and of themselves, it is really an opportunity for brands to increase their visibility and generate interest from the right audiences.

Zapier Integration for Added Functionality

Tied to the general availability of Lead Gen Ads, Reddit also announced an integration with Zapier, a popular automation platform, designed to make piping lead information captured on Reddit into an advertiser's CRM of choice much easier.

Simplify Lead Management

Zapier offers integration that enables marketers to get hold of the lead data extracted through their campaigns on Reddit and utilise it in the best possible manner. It facilitates the automation of transferring the information to their respective CRM and allows follow-up on leads and tracking of campaign success.

Impact on Advertising Ecosystem of Reddit

The introduction of Lead Gen Ads marks another major upgrade to the ever-growing suite of advertising tools available on the site. Advertisers will use this new feature as one of the most effective means to further their marketing efforts while Reddit continues to explore how to maximise its business opportunities and increase its revenue potential through different means.

Availability and Access

Currently, Reddit's Lead Gen Ads and the accompanying Zapier integration are only available to brands working directly with their dedicated advertising team at Reddit. That kind of selective availability ensures that advertisers get personalised help and support to leverage these new tools effectively.

Conclusion

With Lead Gen Ads and its integration with Zapier, Reddit has surely come a step closer to the provision of robust and effective marketing solutions for its advertisers. The potential that these new features hold for creating opportunities for brands looking to capture the attention of such an engaged, diverse user base on Reddit opens up new avenues for growth and customer acquisition.