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Online Marketing Mistakes to Avoid in 2023

March 30, 20234 min read

Welcome to the Online Marketing & Funnels Strategy Blog Series, where we will be sharing the latest marketing advice, business strategies, and sales tips to help you succeed in 2023. In this first blog post, we have the pleasure of sharing deep insight from two industry experts - Jarrod Harman, a sales and marketing expert, and Serena Carli, a marketing and outsourcing specialist.

Introduction to Online Marketing & Funnels Strategy

In this blog post, we will discuss some of the most significant mistakes people make when marketing their businesses. They highlight the fact that many people lack the right knowledge, tips, and tricks to market their business effectively. Many people often have a gambling mentality when it comes to marketing, which can lead to simple mistakes that impact their business's flow.

Not Understanding the Bigger Picture of Online Marketing

One of the most significant mistakes businesses make is not understanding the bigger picture of marketing. Many believe that all they need to do is post on social media, but online marketing involves much more than that. Serena emphasises that businesses may have to spend money to make money, including investing in Facebook ads to reach the right audience.

Balance between Scaling and Keeping Costs Low

When it comes to finding the right balance between scaling and keeping costs low, businesses must consider their unique goals, budgets, and target audiences. Some businesses may be focused on rapid growth and are willing to invest more in advertising and scaling their accounts to achieve that growth. Other businesses may have limited budgets and need to focus on keeping costs low while still attracting new customers. To find the right balance, businesses should analyse their data regularly to identify the channels and tactics that are driving the best results. For example, if a business is seeing a high cost per acquisition on Facebook ads but a low cost per acquisition on Google ads, they may want to shift more of their budget towards Google ads. It's also essential to test different strategies and tactics to see what works best for your business. This could involve experimenting with different ad creatives, targeting options, and messaging to see what resonates with your audience and drives the best results.

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Importance of Having a Clear Strategy

Having a clear strategy is crucial to the success of any online marketing campaign. Without a clear plan in place, it can be challenging to achieve the desired results. Tracking data and analysing results can help businesses understand what is working and what is not, allowing them to make informed decisions and adjust their strategies accordingly. By continually monitoring and adjusting their online marketing campaigns, businesses can maximise their returns and reach their goals more efficiently. The key takeaway is that marketing is not a one-time effort but a continuous process that requires attention, effort, and dedication.


The Marketing & Funnels Strategy Blogs are an excellent resource for anyone looking to improve their online marketing strategy and grow their business. By sharing their expertise and insights, Jarrod and Serena are helping businesses avoid common mistakes and achieve success in their marketing efforts.
Online marketing can be a complex process, but with the right strategy and approach, businesses can achieve their goals and grow their customer base. To learn more about the latest marketing trends and strategies keep a look out for our latest blogs.

Author Summary

Jarrod Harman is the founder of Business Warriors, a company that uses advanced sales strategies and cutting-edge marketing to help turn business worriers into business warriors. With a reputation for generating over 253 million dollars in sales personally for his clients, Jarrod is known in the industry for his expertise in battle plan marketing and battle plan sales methods. He has also helped salons grow their businesses by sharing simple but effective ways to increase sales and implement growth strategies.

Serena Carli is a successful entrepreneur in the fields of online marketing, social media, and SEO. She has created and managed million-dollar businesses worldwide and organised business detox retreats. Serena is also an accomplished speaker, having presented to audiences of over 2000 people, sharing her knowledge of successful online marketing and outsourcing. Currently, as the operations manager of Grow a Salon, Serena is passionate about optimising daily activities to increase salon efficiency.

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Jarrod Harman

We specialise in helping Impact driven salons, clinics and spas get more bookings for their business and help them scale using the Grow A Salon Signature Growth System to become the number one go to in their area.

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