Finding the Right Fit for Your Business Goals

As a business owner in Perth, you know that growing your customer base is key to scaling your company’s success. An effective way to reach new customers and strengthen engagement is through targeted content marketing. Hiring a specialised agency can provide the expertise and resources to create high-quality content that resonates with your ideal audience and drives leads and sales.

But not all content marketing agencies are created equal. It’s important to find one that aligns with your specific business goals, brand voice, topics and content types that make sense for your customers. The right content market agency in Perth will get to know all aspects of your company inside and out in order to develop content that speaks to your products and services.

Building a Consistent Content Marketing Strategy

An experienced content marketing agency employs writers and marketers that can map out and execute a comprehensive strategy for your brand. This includes:

• Researching buyer personas – Building out detailed profiles of your ideal customers, what motivates them, and what information they are seeking.

• Performing keyword research – Using leading tools to identify topics and keywords your personas are searching that relate to your offerings.

• Creating topic clusters – Developing content buckets around related categories, questions and themes to create content around.

• Optimising and repurposing – Ensuring content is formatted appropriately for each platform and gets maximum exposure.

• Setting a content calendar – Having an editorial schedule for developing, publishing and promoting different pieces of content.

Capturing More Eyeballs with Engaging Content Having a sound content plan is useless without high-quality articles, ebooks, case studies, blogs, videos and other content vehicles. A content marketing agency will handle all elements of creative development and production, including:

• Writing – Producing well-researched and expertly written content tailored to your brand’s voice. From blog posts to whitepapers, case studies to scripts.

• Design – Crafting designs, graphics, animations and other visual content formats that captivate attention spans.

• Photography/Videography – Arranging professional photo and video shoots to highlight your brand, products, services and customers.

• Editing – Copyediting and proofreading at the final stage to refine messaging and voice.

Amplifying Your Reach Through Targeted Promotion Simply creating excellent content isn’t enough – you need an audience to consume it. An agency will promote your owned and earned content through multiple online and offline channels such as:

• Social – Strategising and managing your brand’s presence across networks like Facebook, Instagram, LinkedIn and more.

• Email – Deploying campaigns to engage your subscriber base.

• Paid ads – Running Google/Facebook paid campaigns to put content in front of targeted personas.

• Outreach – Pitching guest posting opportunities to amplify organic search and traffic.

• Events – Representing your brand at relevant local events, tradeshows and other happenings.

Continuously Optimising and Evolving The Perth content marketing agency you hire should act as an extension of your team. They will provide regular reporting on content performance across channels and monthly strategy calls to assess progress and recalibrate based on current results and defining your goals and expectations. You want an agency invested in the long-term success of representing your brand through content online and off.

If you’re looking for a Perth agency equipped to deliver on the promise of content marketing for your business, reach out today. We’re ready to learn more about your brand and goals to develop a plan tailored for growth.